4 Types of Listening to Activate for Brands on Twitter!

What do you do if you are a startup dreaming of marking your presence in the national arena quicker & get more brand presence? Or if you are an industry giant & want to establish one-on-one relationship with your customers?

echoVME has the perfect solution for you! Twitter is the most effective platform for organizations to gauge the sentiments of their customers. This process is called “Listening.” In echoVME, we have recognized the power of branding through Twitter & put in the most prepared foot forward when we have to gauge brand value.  To start with, we prepare a manual which will contain the list of probable words which tweeters use when tweeting about a particular brand or a feeling.

Listening tweets are categorized into four separate sections:

1. Competitors based

Here we use the clients’ competitor’s names as search keys & find tweets. For example, for our client Oliva Advanced Hair & Skin clinic, we did a quick search of our competitors to find a few tweets where people spoke about Kaya Skin Clinic. We responded thus:


2. Need based

These are the types of tweeters who are in need of a particular service or a product. The brand should search for the audience in need of a service/product and can engage them in a conversation to inquire about their need and to eventually direct the conversation to the brand’s services. A typical conversation will go something like this:


3. Opportunity based

Here the purpose of tweeting is just general conversations. It doesn’t have to have any ulterior purpose. Greetings to followers such as “good day!”, “have a great day!” etc., falls under this category. The main idea is to build up a rapport with the follower & establish strong affinity towards the brand.


4. Brand based

In this kind of tweeting, we seek out those who have mentioned our brands & listen to what they are saying, get a feel of their sentiments towards the brand & build up the conversation. This makes the customer feel like there is someone concerned enough to address their queries.


A smart marketer would indulge in a combination of the above mentioned tweeting styles to ensure maximum interaction & build a strong loyalty towards the brand. Happy listening! 😉

Sorav Jain

Sorav Jain is one of World’s leading digital marketing influencers. He started his career as an SEO specialist and, in 2010, went on to establish echoVME Digital, one of the top digital marketing agencies in Chennai. At echoVME Digital, Sorav Jain works closely with his team to bring out the best digital marketing and social media solutions for brands across India. In 2019, he also founded Digital Scholar, the educational extension of echoVME that offers digital marketing training for enthusiasts from all walks of life. In addition to being a digital marketing agency and digital marketing training institute owner, he is also a keynote speaker, consultant, and author, with 5 books to his credit to date.
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