As the search engines are getting smarter and technologically advanced, the SEO strategies are significantly changing with changing demographics. The techniques that worked for your business earlier may not help now, and may also hurt your business sometimes. Today, to address the reality, you must follow SEO techniques that include, content management, mobile website optimization, ORM, brand building, social media integration and digital marketing.
We need to embrace ourselves with the latest techniques to keep pace with the same to be competitive and successful.
Here are the 7 SEO trends and techniques that you should implement for your business this year.
Content is always king :
Content always remains as a KING this year. Quality content will become essential and vital than ever. It’s no longer enough to have just an SEO strategy. We have heard the term content marketing more often in place of SEO. Does the term “content marketing” becoming a synonym for SEO?
Though writing content seems like an easy task, a well-written content that’s well-optimized, which impresses the search engine is a daunting challenge. Creating content that resonates among people attracts search engine result and bring an audience. Content marketing is maturing and trying out infographics, and video marketing can add value to your SEO techniques.
Mobile responsive website is must :
As we know Search engines love responsive website more, which provides the best user experiences, And now there are almost 4.54 billion active internet users as of January 2020, encompassing 59 per cent of the global population. China, India and the United States rank ahead all other countries in terms of internet users. In this year of 2020, Search engines are getting obsessed over mobile-friendly websites.
We have no choice left other than converting the website into mobile-friendly websites along with mobile-friendly SEO strategy to attract more users as well as grab and retain search engines attention. So Brands, it’s time to act immediately, if your website doesn’t currently have a mobile-friendly responsive website.
It’s a positive change that enhances your customer experience, reduces bounce rates and increases on-site conversions. If you are still not ready for this change, then you are going to miss the enormous audience and lose the race.
Social Presence is unavoidable :
Social media platforms are emerging as a customer-service channel more than as a marketing channel. 2020 has been the biggest year for social media platforms, which brought phenomenal changes in the way businesses are done. Social audiences are expecting their brands to engage and impress them in a more personal way.
A large number of marketers are using social media platforms for business and are getting serious about integrating their online presence on major social networks. Earlier, the business was just limited to traditional marketing, like using banner ads, billboards, but in 2020, the phase of marketing has changed. Facebook has been dominating when it comes to online business; 89 % of marketers use Facebook in their brand marketing efforts. Rest of the social media platform like Instagram, Linkedin and Twitter have also garnered attention when it comes to business. Instagram, for example, has 90% accounts following a business.
Focus more on Website Speed :
Knowledge graph and Schema :
With search getting complicated day by day more and more people are adapting the schema markup in the SEO plans. Major search engines, Google, Yahoo and Bing, started Schema.org to make it easier for people to find relevant information on the web.
On the other hand, The Knowledge Graph has been out for two years, and there are still very few SEOs who grasp the significance of Knowledge Graph Optimization. Google’s mission behind launching Knowledge Graph was to organize the world’s information to make it universally accessible and useful. By optimizing knowledge graph under SEO, you are giving helpful information to users for making the best decision.
FAQ schema – The FAQ page structured data indicates that the page is considered to have a section with Frequently Asked Question (FAQ) and answers to those questions. This faq schema allows the brand to sum up all the answers to their website in a google-friendly way. It generates much traffic as many consumers tend to ask questions, and when your website has them answered, there are high chances that you might make them visit your website frequently.
Focus on ROI metrics than Keyword ranking :
Are you still only focusing on keyword rankings and determining the success based on keyword positions? Then it’s time to take a shift. Start focusing on ROI(return on investment) metrics than rankings because it’s all about profit achieved in the business. We need to understand more about how our website visitors interact with our website, which helps us devise better conversion and sales techniques.
Track your total revenue generated for all search terms, the churn rate of keywords you are targeting, which helps you to implement the best strategy for your successful business. More than showcasing Fancy Ranking report, we need to know about the return on the investment made, which measures the success and profit you made by investing in SEO.
Digital PR :
Digital public relations or PR is a digital marketing strategy that helps you get high-quality backlinks from websites and online publications. It helps you reach your target consumers through various promotion by featuring your business on platforms like podcasts and social media accounts they love. It improves SEO and rankings, Publishing on high-authority websites and getting links to your website pushes you up the rankings for your target keywords.
The higher up you rank on Google, the more traffic comes to your website. It also boosts website traffic, the more people reading about your business and sharing your content on social media, the more people visit your website. Digital PR strategies predominantly focus on publishing articles and securing backlinks from relevant websites and blogs.
These are all the significant trends to look forward this 2020 and google keeps updating its algorithms to optimize different websites. This SEO trends and techniques should help your business to be ahead of the game and also help you generate good leads.
Long tail keywords (LSI) :
Long-tail keywords are usually longer than commonly targeted keywords. Such long keywords are less common but highly specific to whatever you are selling. For example, if you sell “children toys”, you might not top the search ranking. In contrast, if you specialize in say, musical toys for boys, or educational toys for boys and girls, then keywords like “musical toys for 5-year-old boys” are going to find those customers looking for the exact product.
Long-tail keywords are more comfortable to rank in the search engine than frequent ones, yet the conversion rate for such keywords are a bit higher. By incorporating long-tail keywords in your SEO strategy, you are inviting small but regular visitor/buyer to your website. It is more of a niche strategy.
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