Being on top is what everyone wants. The business world is quite competitive, and everyone must fight their way up the ladder. There are hundreds and thousands of websites out there struggling to be the first in need of their customers amongst all other opponents to them out there.
Human minds are fascinating, and to combat this competition, great minds have created something called SEO. SEO or Search Engine Optimization is a method of channelizing and optimizing their webpages such that they rank first or on top five in a search engine. It is important to know why SEO is important for business, as it is the core element of its existence on a digital platform.
Let Us Dive in And Understand How SEO Helps Companies to Grow:
1. Visibility :
No one would care to scroll down and go to the next page in the search engine results. And if you have poor web page optimization, your website will be somewhere in the second or third page. This will not provide you with any benefit at all. With SEO, you can work and bring your website to the beginning of the page. This will give you more visibility and help your customers reach you better.
2. Better User Experience :
Optimizing your website also includes posting relevant content and making sure the page is well organized and is neatly set. The last thing that a viewer will want is a cluttered page. By optimizing your page, you add good images, videos, easy-to-read text and quality-rich content. When your page is attractive, you tend to get more visitors and more clicks, which in turn helps you generate better traffic.
3. Good Conversation Rate :
An optimized page is said to have a higher conversion rate. The conversation rate is defined as the number of visitors taking a call to action based on what you have provided them in the website. This way, you can easily reach your target market and achieve your goals.
4. Better Cost Management :
SEO is all about ranking first so you can get more clicks and traffic. It is also for you to gain more visitors and eventually grow your business. Better SEO channelised better cost management. How is it you’d ask? Well, when your page is already ranking on the top, you don’t have to invest extra to obtain pay per click or advertise separately. In the online market, advertising eats up money to a great extent. With a good SEO strategy, you now no longer have to invest in an additional cost for marketing your page separately.
5. All Organic :
You may have come across social media handles where a brand or a page that has recently started would be getting great likes and in a short span of time would have been having more shares and visibility. Well, by no doubts you can tell that it is all inorganic or in other words, the following or the count is bought.
This is often bad for a brand. While paid search results often financially burden, your brand, organic search results are pure and are incredibly safe. Organic searches also help build trust between the brand and the buyer. A good SEO can help you gin organic visitors, and this, in turn, will boost your page.
6. Brand Credibility :
When you rank on top by optimizing your page, customers tend to think that you are the big fish in the market, in a sense, a more significant player than others in the business. This will help create brand credibility. More customers will rely on your products, and this will bring in more business to you.
7. Mobile-Friendly :
Not all of them will always carry a laptop or a computer with them. Mobile phones are the handiest. 70% of customers do brand research over their phones before deciding to buy their products. A strategic search engine optimization makes the webpage mobile-friendly, and because of this, you are likely to have more visibility and an upper-hand over other brands.
8. Increased market share :
A good SEO strategy ranks your page on top due to which you will have more visibility. Due to this, you are more likely to get more leads. These leads may then convert to business which means, a customer by seeing your page can subscribe to a newsletter or make a purchase or sign-up for a membership. This turns the conversation rate into a business opportunity, and in this way, you will have the edge over other competitors, thus gaining more market share for you.
9. More Social Media Followers :
When you rank on top, people will most likely do more research on your brand and will eventually search for your social media page. There are pretty high chances that they start following your page. This way, you gain more awareness on social media as well.
10. Quantifiable Results :
SEO works through a series of algorithms, and this can have a significant impact on how you want to take your business. Once you read the analytics and the numbers right, you will know better about the key result areas.
Working on those points time and again can help you gain more advantage. Also, SEO is a long term investment which means you do not have to worry about your brand’s online presence once you have ranked on top. However, it is essential to maintain the position as well by checking how your website is doing time and again through the results and activities on your page.
The above mentioned are some of the major reasons why SEO is important for your business. It is difficult to get on the top but much easier to fall. This means that once your page is ranked on the top, there is no resting.
You have to find ways and optimize your page time and again to make sure you stay on top. This will make your brand worth and creates a better impression and credibility amongst the buyers. This, in turn, helps you acquire more business. Hard work is the key to success! Roll your keys and get the work going!