Ramco Systems Digital Marketing Case StudyObjective:
Ramco Systems, when they approached us, had an existing Facebook page with a hope to establish their active presence on different social channels, so as to promote their rich content on different platforms. They wanted to list down all the global ERP, Cloud computing based events and virtually participate in the event. Also, Ramco wanted to increase their page rank on search result by organically growing their presence in different social networking platforms and content publishing platform.echoVME’s Solution:
echoVME suggested Ramco to follow an integrated approach. First we ensured the presence of Ramco’s different content publishing platforms such as Blog, YouTube and Slideshare.
Second, we ensured the presence of Ramco on different social networking platforms: Facebook, Twitter, LinkedIn and Google+.
So now all their content like presentations, videos, documents, case studies, etc. were upload to relevant content publishing platforms. These contents were promoted on the aforementioned platforms.Everyday Activities:
An update a day is ardently followed by Ramco; the corporate’s blog, Slideshare and YouTube channels are each updated with content every day.
Facebook: the content is shared only with an image along with a link.
Twitter: Tweets with links of the respective content to be shared.
LinkedIn: The content is promoted on LinkedIn by sharing a post with link.
Google+: The content are promoted on Google+ by sharing a post with link.
Other than these daily activities relevant campaign were run for our fans on Facebook and Twitter. And also when Ramco participate in any event a virtual participation is ensured through Twitter.Campaign:
Ramco has run several campaigns for its fans on different social platforms. Here are some examples of the campaigns by Ramco:
- Exclusive recruitment campaigns were run on Facebook with the help of Facebook ads. We had collected around 100+ resumes of eligible candidates.
- Every time Ramco participates in an event, it makes sure that it is highly active on Twitter with its innovative campaigns. One such campaign was the “Tweet A Pic” contest held during one of the Gartner event. Received an overwhelming response and the contest resulted in audience visiting our stall.
As a result of all these above said activities Ramco has been growing on various social media platforms by attracting relevant fans. This is how Ramco has grown and is still growing its presence on the virtual media.