Grow Your Business Using Social Media

Mumbai, the city of dreams presents to you an exciting opportunity on September 24th & 25th to learn passionately from the Digital Marketing trainer, Sorav Jain and Business Coach for women entrepreneurship, Nishita Mantry about how to Grow Your Business Using Social Media. This workshop will let you get informed about the objective, process, pros and cons, perspective of audiences’ behavior on Social Media and much more in just two days!

Grab your seats, marketers! It’s time to move and shape your company towards excellence. Gear up to drive leads.

Agenda & Course Module

Grow Your Business Using Social Media Agenda: Day 1

S No

Program

1

Introduction to Social Media Tool Box - Social Publishing vs. Social Networking vs. Photo Based Social Networking

2

Introduction to Social Media Business Ecosystem.

3

Getting Ready for Facebook Advertisements - Your Pre-requisites (Photo editing tools (How to design your ad copy), Credit card other means of payment, basic content, dashboard access, landing page etc.)

4

Understanding objectives of Facebook Advertisements with Case Studies.

5

Budgeting for Facebook Advertisements - Importance of A/B Split testing.

6

Setting up your Custom Audience Pixel. - What does it mean.

7

Setting up your Conversion Pixel. - What does it mean.

8

Creating audience segments (Targeting through Basic Demographic, Advanced Demographic, Interest, Behavior, Custom Audience, Lookalike audience)

Grow Your Business Using Social Media Agenda: Day 2

9

Creating your first clicks to website ad.

10

Creating your first direct lead generation ads.

11

Understanding video ads, scroll ads, slideshow ads.

12

Tracking the report, understanding conversions.

13

Using Instagram for business

14

Leveraging images and hashtags to run ads for brands

15

How brands use Twitter to reach out to their audience and receive feedback

16

Personal Branding- how it's done on Twitter

About Trainer

Sorav Jain - Thinker in chief at echoVME

Sorav Jain is a young innovator and a budding entrepreneur qualified with a masters in International Marketing Management from Leeds University and a proud alumnus of Loyola college,Chennai. He began his career at the age of 17 as an SEO executive and freelance content writer. He was accorded with the Best Market Research Presentation Award, Leadership Award, Class Champion 08 and won many other accolades from Leeds University Business School.

After his Masters, the professional world embraced him and his skills showcased effectively in CMO Axis as Marketing Program Specialist and Online Marketing Head. In this course of time, Sorav consulted top IT companies and leading e-commerce portals of India, designing and executing their Social Media Marketing campaign.

Sorav spearheads echoVME, a self-funded organization which aims at delivering world class Social Media Marketing skills and expertise. echoVME reached its zenith when it was recognized as 'The Best Social Media Agency of 2013′ by CMO Asia. Acclaimed organizations like Bosch India, Apollo White Dental, Amrutanjan, Ramco Systems, Cashkaro.com, Infinitheism, Ticketgoose.com are part of Echovme's esteemed client list.

Sorav who is a high spirited young individual was acknowledged by Global Youth Marketing Forum as the 'Top 25 Social Media Professionals of India' in 2013. With knowledge sharing being his prime career goal, he has delivered insightful lectures at Confederation of Indian Industry, NASSCOM, TiE Chennai, TiE Coimbatore, National Entrepreneurship Network, IIM – Kozhikode, LIBA, GLIM, US Consuate Chennai and at various other prestigious institutes. An accomplished trainer by himself, Sorav teaches Social Media Marketing and Personal Branding subjects at Madras Advertising Club. He also heads the Social Media Club at Chennai, bringing Chennai's best minds together. In due course he has trained 3000+ professionals by hosting 100+ workshops across India and Sri Lanka, and trained several employees at 2020 Media, MSL India, Times Internet and many other PR, digital and advertising agencies.

The recent release of his book, "Social Media for Business" was like an icing on the cake. This book enlightens the reader on aspects related to social media philosophy and various challenges and opportunities for Indian brands to be an authentic brand in social media. His book went viral amongst the social media fanatics and is a big hit! Needless to say, he is currently working on his next book, a sequel that will be devoted to Facebook Business Ecosystem. He also writes for the Social Media column of famous tech magazine of Srilanka apart from consulting Personal Branding Company of Spain with their technical and social media needs.

Sorav has organized India Search and Social Summit in 2010, International Social Media Marketing Summit in 2012 and echoVME's Digital Marketing Summit 2015. His views are recorded in his blog: soravjain.com. A well-known face wherever he goes, Sorav is born with socializing skills which he strengthens and revitalizes every second with passion!

Call Office: +91-44-42144363, Nikhil Pradeep: +91-9176402555 for free enquiry.

Industries We Serve

Provided customized Digital Marketing Training for a varied corporate sectors

Healthcare
SEO
Internet networks
Startups
Philosophy centers
NGO's
Management Institutes

Whom We Serve

Entrepreneurs
Sales &Business Development Professionals
Advertising & Marketing Professionals
Brand Managers & Media Planners
CXOs
Digital Marketing (SEO, PPC, Social Media) Executives
Web Strategists
Product Managers
Management & Marketing Students

Call Office: +91-44-42144363, Nikhil Pradeep: +91-9176402555 for free enquiry.

Venue & Registration Details

Date: 24th and 25th September

Venue: Mumbai

Ticket Cost: INR 14,000/-

Mode(s) of Payment :

Option 1: Cheque Payment

Draw a Cheque in Favor to "echoVME"
echoVME
Old No 74 / New No 70,
Near To V K Hospital,
Dr Alagappa Road,
Purasawalkam,
Chennai - 600 084.

Option 2: Do a Online Wire Transfer

echoVME
A/C number: 912020020489018
IFS CODE: UTIB0000189
Bank: Axis Bank
Branch: Purasavakkam

Option 3 : Pay online

Pay Now

Things to do before the workshop:

1. Create a Facebook account and Facebook page if you don’t have one. (Mandate).
2. It would be best if you create a landing page for lead generation. (Optional).
3. Carry your credit card to get started with Facebook ads. (Optional).
4. Carry your laptop (mandate).
5. Carry your Wifi dongle (in-case the Wifi in the hotel doesn’t work well).
6. Please download Google Chrome browser on your laptop (mandate).

Call Office: +91-44-42144363, Nikhil Pradeep: +91-9176402555 for course details.

Testimonials

I would gladly recommend this workshop to those who wants to leverage all marketing tools at their hands (with the limited or no budget at their disposal). It is important for founders and CMOs to attend the same in order to prepare a comprehensive integrated marketing plan (and link it with your sales goals) - and learn more about what is available in the online/SocNet space.

- Mr. Pravin Sekhar, Creator in Chief, Krea.In

Two days training was mind boggling.,great speakers.,hands on training.,learned about various SM tools.,MUST ATTEND session for all.,As a Mgmt Consultant, I started advising clients, most of them in who are in SME space, to attend these sessions and apply the same for better business applications

-Ms. Rama Venugopal , Executive Director, Value Added Corporate Services P Ltd

It was a really great training with a lot of interaction group had a fantastic cross section of people. The content appealed to both newbies and seasoned users. Also a lot of new concepts and ideas were demoed by Sorav who has taken a lot of pains to deliver the same. Waiting now for the next one

- Mr. Sampath Iyengar, CEO, Sam 7 Computers & Networks

It was a great workshop. Lots of learnings in just 1 day. Liked Sorav's hands-on approach, as well as case studies.

- Shashi Bhushan, Healthcare Startup Entrepreneur

Sorav, you did a good job. It was a very good introduction to facebook marketing.

-Koushik Varaghur, Managing Director, Chariots World Tour Ltd.

Sorav was extremely patient with his audience, more so because it was real time implementation of the learnings and lot of time was consumed and questions were asked to him. He was fantastic in helping each one out and teaching us whole lot of new stuff we did not know.

-Sulakshana Mehrotra,Account Director - 2020MSL Delhi.