| A huge misconception exists around Facebook. It is considered outdated. Which is doing more harm than good to your business, and you don’t even realise it. |
Struggling to get to your business, wondering what and where you’re going wrong? A definite miss could be not trying Facebook marketing for your business. Facebook is one of the oldest social media platforms and certainly remains the one with the most users. Its business account is a hidden goldmine for promoting your business, checking your performance, and achieving the reach you desire for your business.
echoVME Digital: Empowering Your Brand with 360° Marketing
Partner with echoVME Digital for full-spectrum marketing solutions — SEO, content, social, paid media, creative, and more. Drive real growth with a team that handles it all. Let’s grow your brand together!
What is Facebook marketing, and why is it still relevant?
Facebook is an online social media platform with 3.07 billion monthly active users as of 2025.
It is a social networking platform that connects individuals while sharing photos, videos and maintaining a social circle.
Facebook marketing is promoting your platform on Facebook and having an edge over customers. It allows users to build genuine relationships with customers and target a wider audience.
Facebook marketing for business is an exceptional way to increase your brand awareness, generate leads, receive feedback and give quality service.
| Did you know? India remains the country with the most Facebook users in 2025, with an estimated 378 million users. |
Types of Facebook ads
Facebook allows businesses to use organic marketing strategies and paid advertising strategies.
Organic marketing
Organic advertising is used by businesses that focus on gaining visibility and pulling in customers over a period of time, using non-paid tactics. It takes days or sometimes even years to build a presence on the internet.
This strategy is mostly used by small-scale business owners and entrepreneurs to build a personal connection with customers.
Strategies used to build connection via organic marketing are SEO, social media channels, email campaigns, podcasts, affiliate marketing, customer testimonials etc.
Paid advertisement
Paid marketing is when the company runs advertisements to target customers and get conversions. Here, instead of focusing on building a relationship naturally, the target audience is actively pursued.
Here is a classic example of what we did with one of our clients- Vrindavan Chandrodaya Mandir. They had sevas(services) offered during the Mahakumbh that happened in the month of January. They offered various online sevas(services) that included Manasi Snans seva, Manasi mahakumbh havan seva and the donations were used for free food to visitors, cows, and to build the biggest temple in the world.
This is the reel we used for running ads: https://www.instagram.com/p/DEFdGHJOo3n
Here is the result of the ads we ran for this reel.
Organic cum paid advertisement
The recent trend for advertising is using both organic marketing and paid advertisements. Where the business page actively uses paid advertising strategies, and the founder/managers use organic marketing strategies.
Some of the excellent examples include echoVME by Sorav Jain, Go Zero by Kiran Shah, and Zomato by Deepinder Goyal.
| Did you know? The average conversion rate for Facebook paid adverts is estimated to be 9.21% across all industries. |
Formats of Facebook marketing for business
Photo ads
Photo ads are appealing and visually impactful. They take less time to see and make. It’s a great way to engage on a tight budget and build brand awareness
Video ads
Facebook allows long and short format videos, even GIFs, to entertain and engage the audience.
Stories
Stories let the customers have a personal experience with the brand. Stories may include photos, videos, polls, questionnaires, etc.
Messenger
Running ads on Messenger leads to direct contact between the business and the customers. People see ads in the Messenger app in their chats, which also allows a call-to-action which lets the customers view the product/service in chat.
Carousel ads
Carousel ad format allows a series of images and videos within a single ad. It allows them to showcase a product, tell a story or highlight the brand.
Slideshow ads
Slideshow ads are like videos, but include static and moving text, videos, and photos. They are mostly used to tell a brand story and present the product or service to the customers.
Collection ads
Collection ads allow people to discover whatever you offer. It acts like a catalogue for the product or service. It includes photos and videos, and it lets people navigate freely through the offering and have an immersive experience.
Playable ads
These ads are usually used when offering apps as a product. The user before downloading the application can have a simulation experience before actually using the application.
Why should Facebook marketing be your top consideration for your business?
- Access to an enormous audience
- Excellent platform to recover your lost leads
- Budget-friendly and easily accessible
- Ads encourage a call to action
- A variety of ad formats to experiment with
- Provides an in-depth analysis of the ad performance
- Increases engagement opportunities
- Boosts traffic towards businesses and websites.
- Used by all age groups
How to make a Facebook Business?
Note: Before making a Facebook business account, it is necessary to have a personal account first.
Steps to follow
- Go to business.facebook.com
- Click create account
- Log in to the personal account, and then create a business portfolio
- Choose your business category and enter all your business details
- Click submit
- Lastly, confirm with your mail.
Creating a Facebook business account is the very first step to double your reach and boost your business performance.
How to use Facebook ad analytics?
Until now, you pretty much know why Facebook marketing for business is necessary.
Now let’s see how Facebook ad analytics work and how to use it, so your business has maximum reach.
To view ad analytics on Facebook
You can visit the Ads Manager, from which you can obtain a detailed analysis of all your ad campaigns.
Facebook’s ad manager helps analyse the performance of ads based on demographics, age groups, impressions, reach, and creative reporting, among other factors.
Facebook ads are flexible and allow users to make comparisons and perform analysis from scratch.
A detailed report with several graphs can be generated and compared.
Key metrics for Facebook ads are:
- Reach
- Impression
- Clicks
- Clicks-impression rate
- Conversion rate
- Return on ads
How is EchoVME leading in boosting Facebook marketing for businesses?
This Chennai-based Digital marketing agency with 12+ years of experience has pioneered digital marketing in India. Its mastery in the digital marketing arena has enabled it to gain trust from top brands, including Levista Coffee, Success Gyan, Credai Chennai, Nippo Batteries, and many more.
EchoVME will help you to,
- Run reachable ads on Facebook
- Develop ad analytics
- Generate the best SEOs that garner an audience
- Leverage your ads
So, now there is no more waiting to grow your reach and push your business to its peak. Get in touch with EchoVME at [email protected] or Call us at +91 9176402555.
echoVME Digital: Empowering Your Brand with 360° Marketing
Partner with echoVME Digital for full-spectrum marketing solutions — SEO, content, social, paid media, creative, and more. Drive real growth with a team that handles it all. Let’s grow your brand together!
Key Takeaways
While Facebook marketing may look dead, its game is strong deep within. It has been recorded that around 68.75% of the world’s total population uses Facebook daily. This constitutes more than half of the world’s population, with people of all age groups.
Facebook marketing for business can be a game changer, especially for small-sized businesses that struggle to get a reach in the market. To build an authentic relationship with the customers and tell your business story to develop your brand. Facebook, being one of the oldest social media platforms, has many loyal users and has been picking up its momentum with teenagers.
Its analysis and reports help businesses strategise and lead, making it a platform not only good for promotion, but also good for analysis and evaluating performance. All these make it unquestionably the best platform to leverage your business.
FAQs
1. What is Facebook for business?
Facebook for business is a platform that allows businesses to advertise and promote their product in the most cost-effective way to generate leads, maximise reach.
2. Is Facebook for business free?
Yes, while it’s free to make a business account on Facebook and make promotions, but to boost an ad or a post would cost money
3. Can a Facebook business account be created without a personal account?
No, it most definitely cannot be made without a personal account. While the initial process does require linking a personal account, all the personal and business activities are separate and not linked
4. How effective is Facebook marketing for business?
Facebook marketing for business is the most effective platform to boost the business, promising a larger ROI on marketing than other platforms.
5. What is the ROI received from Facebook ads?
Facebook ads for business have seen a promising ROI, usually a promising return of 4x to 5x. In 2025, businesses marketing on Facebook have made an ROI of nearly 40% to 80%.
