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Conversion-centric Campaigns Accruing 5000 Visitors For FairPro

Success Story of Credai FairPro

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For events large and small, online promotion is an absolute must. Even for renowned Credai.  We developed a content strategy involves planning and includes an editorial calendar, a social plan, engagement effort, optimization and conversion measurement

Our Main Focus Was:

  • To sell tickets to the event, inviting quality audience.
  • To reach out to 30+ age group who are more likely to buy a home in Chennai city.
  • To achieve 10,000+ quality registrants, right before the event.

We started our work by building the audience profile on the following parameters:

  1. 28+ audience / 35+ audience.
  2. Working professionals (IT).
  3. NRIs.
  4. People living in North Chennai (Hindi speaking audience).
  5. Family person who is more likely to buy a home in the age 30 to 40.
  6. People who are searching for ‘Home’ related keywords in Chennai .
  7. People who are searching for all the Real Estate brand names that are quite popular in Chennai city.
  8. People who visit popular portals like Magicbricks, Common Floor etc.

Strategies We Implemented

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  • Actress Tamannah was roped in as a brand ambassador, and multi channel aprroach was used to spread the word about the event.
  • We published different types of Social Media Posts, that includes contests, audience engagement, informational posts and also posts that help in building credibility.
  • The promotional activities were launched during the IPL. We published posts that refers to the IPL Auction and initiated a similar catchphrase – FPL Action.
  • Facebook and Google ads were launched focussing on giving the audience a purpose to attend the event, rather than just inform them about it.
  • Email and SMS campaigns were also adopted to reach out to the leads generated to remind them about the event as the date approaches near.

Results We Obtained

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Leads Generated
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Reached
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Converted Post-call
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Tickets Sold

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+91-9176402555

Mon-Fri : 9AM-6PM

bde@echovme.com

online support

echoVME Digital

1A, Sapna Trade Centre, 135, Poonamallee High Road, Pursaiwalkam, Chennai 600084

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