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Dazzling Diamonds Stay With You Forever Brilliant Marketing Leaves You Never

Success story of JCS Jewellers

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We adopted a niche approach to penetrate the market and catch the audiences’ attention and the Instagram focused campaigns provided solid influx of organic traffic resulting in more footfalls.

Our Main Focus Was:

  • To build brand awareness and educate the audience about the brand’s USPs.
  • To create a brand aspiration among the audience through creative campaigns and engaging content.
  • To leverage both digital and traditional marketing strategies to target a varied audience.
  • To setup a strong online persona in a manner that will entice potential customers to purchase the brand’s products eventually building brand credibility.
  • To curate strategies specific to each channel of promotion.

We aimed at building the brand in a way that creates a desire for the brand’s products.

Strategies We Implemented

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  • We started off with a multiple strategical approach by activating photoshoots for the brand to create the element of ‘human touch’.
  • We established branding guidelines and themes for the content and added a descriptive information about the products highlights the USPs of the brand.
  • We also initiated a consistent content calendar where the product-based posts were taken from the brand’s collection to create uniformity.
  • We activated Messenger marketing to drive more engagement with the brand followers. ‘Send Message’ ads were also run to amplify this process and to also connect with prospective customers.
  • The Temple Jewellery Show promotions, reached over 21,000 people. The event was a staggering success due to which the event was extended by one day.

Results We Obtained

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