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We Dreamt, Planned, Executed And Scaled Levista To Reach 2.5 Million People

Livista Coffee

Success Story of Levista

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Having a unified theme for Levista ensured users on  all platforms streamlined the brand awareness. We altered Levista’s marketing to fit emerging trends and the habits of  young people who are much more responsive to social campaigns based on influencers than traditional marketing methods. 

Our Main Focus Was:

  • To familiarize the audience with the slogan “Oru Thadava Try Panuga Kandipa Mariduvinga” and make them try the product.
  • To make the campaign influencer-intensive for branding the product.
  • To chose up to 30 influencers on all necessary platforms (Instagram, Tik Tok and YouTube).
  • To hit the niche high income households through the high-end food bloggers and photographers.
  • To develop Levista Coffee into a household name.

We roped in Influencers that can cater to each of the viewer market for the product. We tried to cast the net as wide as possible.

Strategies We Implemented

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  • A lot of middle income and high-income people use Instagram than Facebook and we hoped to capitalize of that trend using macro and micro influencers.
  • Renuka Kumaravel and Alya, a TV serial actress were roped in for the “Oru Thadava Try Panunga Kandipa Mariduvinga” campaign that brought massive reach for the campaign.
  • We roped in Chennai Memes and Awesome Machi as they rake in more than a million views a video and pulls in a varied crowd from students to working professionals.
  • Last but not the least, we got food and lifestyle bloggers to publish a blog post about the product. Jeyashri’s Kitchen is one of the most popular blogs for moms and housewives.

Results We Obtained

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