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Nippo Reached Over 2 Million People And Improved Visiblity By 213%!

Success Story of Nippo Bats

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Incorporating a strong digital marketing strategy in the overall marketing mix offered distinct advantages to Nippo Batteries. With campaigns and FMCG advertisements that were spread over multiple platforms, Nippo developed consumer awareness and influenced purchase decisions.

  • To bifurcate several categories of influencers based on a close study of audience.
  • To define 5 key strengths that highlights the product and the brand Nippo, based on the strength's profiles were considered for association.
  • To understand their previous work and impact on selected target group on platforms such as Instagram, Facebook and YouTube to build seamless visibility for the brand.
  • To reach out to various categories like mommy bloggers, fashion bloggers and lifestyle influencers from segments like micro, macro and mega.
  • To ensure that Nippo’s mosquito bat is established as a household item.

We were able to drive 10 times more traction through influencer marketing as an integrated effort with other activities done for the brand.

Strategies We Implemented

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  • We also collaborated with over 200 influencers. Almost all the influencer gained massive reach through these videos which were later repurposed on Nippo’s channel.
  • We created a hashtag called #Batitwithnippo wherein 2 mega campaigns were driven.
  • One campaign was initiated asking people to show us their best cricketing shot, and the winners were given a chance to meet Rohit Sharma,
  • The second campaign using this hashtag was the influencer collaboration where influencers were asked to use this hashtag while posting their content.
  • We collaborated with popular meme pages to promote our TVC on their platform. This gave tremendous exposure to Nippo

Results We Obtained

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Brand Visibility
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+91-9176402555

Mon-Fri : 9AM-6PM

bde@echovme.com

online support

echoVME Digital

1A, Sapna Trade Centre, 135, Poonamallee High Road, Pursaiwalkam, Chennai 600084

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