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echoVME Digital

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Strategies That Made Oliva Glow And Grow

Success Story of Oliva Skin Care

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We developed a content marketing strategy that would establish Oliva as an authoritative voice within the cosmetic sector. This allowed us to target prospects at every stage of their journey with Oliva, from research to enquiry and through to booking a consultation.

Objectives:

  • Creating video assets and drive photoshoot for products to build expert positioning for the brand as the thought leader in the industry
  • Defining opportunities with key influencers to associate with brand and expert doctors to promote services and products
  • Focus Point:
    • Building an Instagram centric channel for the brand
    • Utilize latest features of platform to deliver unique brand experience
    • Increase traffic for the product/ services to website/LP
  • Building a funnel based marketing approach to drive awareness, consideration and sales for the online consultation and products of Oliva

Strategies We Implemented

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  • We created versatile and engaging pictorial and video assets that acted as stand-ins for missing senses.
  • echoVME focused on hitting three touch points ; quality yet affordable, curated by experts and voicing out self esteem challenges
  • We incorporated videos with massive celebrity influencers asking them share their skin care routine and their experiences at Oliva Clinics.
  • Introduction of the new product ranges with simple routine reels and carousels.
  • We also ran video ads and adopted a three step process for sales.

Results We Obtained

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Insta Followers
0
Reach from June 1 - June 30
0

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