Poorvika Mobiles Pvt Ltd., is a leading multi-brand retail chain that deals in mobile phones and connections, accessories, recharges, and internet data cards. Poorvika has set up 390 and more one-stop-mobile-shops across 60 cities in Tamil Nadu, Pondicherry, Karnataka, Maharashtra, Kerala. It has progressively grown into the largest mobile retail chain in South India, with more than 200 touchpoints.
Poorvika Mobiles has shifted from being a brick-and-mortar store to building an eCommerce platform where consumers can purchase mobile phones and accessories. The brand previously used traditional marketing and wanted to transition into the space of Digital Marketing.
Through informational content, we positioned Poorvika as a resource hub for all Tech and Gadget items. Through this, we expanded our sphere of trust and were perceived as a credible brand that provided tips and recommendations to consumers.
We have leveraged topical content and South Indian movies to create shareable memes to gained traction and increase the brand’s reach on Social Media.
echoVME produced reels for various offers incorporating current trends and viral music to gain a broader reach on Social media and increase the traffic to the website and the store.
During the launch of the latest Samsung S Series, we built a strategy for the brand to collaborate with prominent influencers from Bangalore and Chennai to promote how consumers can easily prebook the Samsung S21 from Poorvika and talk about the ease with which they can purchase the phone.