+91-9176402555

Mon-Fri : 9AM-6PM

bde@echovme.com

online support

echoVME Digital

1A, Sapna Trade Centre, 135, Poonamallee High Road, Pursaiwalkam, Chennai 600084

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8000+ Leads In 3 Months For VIT’s BBA!

Success Story of VIT BBA Course

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Digital marketing has become an important tool for VIT to connect with their target audience instantly. We developed campaigns that engaged with prospects right from their school days. This early engagement helped us generate adequate brand awareness and effectively positioned VIT. Correctly targeting our to parents can helped us make a valuable connection ensuring that they know where to look for when the time comes.

Our Main Focus Was:

  • To drive lead generation for a period of 3 months.
  • To undertake webinar-based sales model to have direct interactions with the students and parents.
  • To undertake ad-based campaign across google and recommended social media platforms.
  • To consult the college on establishing on other media platforms.
  • To conduct regular analysis to ensure quality leads for the brand.

We created a campaign strategy by gathering data on the following:

  • Understanding brand’s core offering.
  • Current online presence
  • Competitor’s strategies.

Strategies We Implemented

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  • We created an audience pool based on page scrolls, video views, and form fill, comments and shares.
  • Campaigns were created to specifically target parents in Tamil Nadu. Posts were made in different formats to create awareness and consideration in the minds of ideal customers.

We also adopted the following channels to support the lead generation process. They were:

  • Email Activation
  • SMS activation
  • Voice Mail Reminder

Retargeting was done through both Google and Social media channels to create brand recall and the leads were regularly validated to ensure that the leads are of good quality resulting in higher conversions.

Results We Obtained

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Leads Generated
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Leads Generated for Webinar
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Conversions for Mgmt Quota
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Engagement Rate
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+91-9176402555

Mon-Fri : 9AM-6PM

bde@echovme.com

online support

echoVME Digital

1A, Sapna Trade Centre, 135, Poonamallee High Road, Pursaiwalkam, Chennai 600084

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