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10 Ways to Use Hashtags Right for your Brand

10 Ways to Use Hashtags Right for your Brand

Hashtags have become an integral part of a brand’s social media strategy. When used right, it’s one of the most powerful marketing tools. When used right, it could become a powerful brand recall strategy and could create an identity in itself. Here, we list down a few rules to be kept in mind:

1.Select keywords relevant in accordance to your business – the basic rule, this simply puts your brand’s tweets on the map when the hashtag is used for search.

urbantree point 1

 2.Create a unique hashtag for your brand and use it in all your tweets!

urbantree point2

3.Build conversations using hashtags using the selected keywords, build a personal one to one conversation with users who tweet with your selected keyword:

santoshhb point 3

4.Unique hashtags for campaignscampaign or contests, create a unique hashtag for the same that serves as a personal identity for both the campaign and your brand!

urbanchennai point4
urbanchennai point 4

Here, Urban Tree uses the #UrbanChennai hashtag for their Bloggers meet campaign!

5.Make use of most commonly searched hashtagsaccompanying the most popular and used hashtag used in your tweet will benefit your brand by creating a lasting impact on the minds of audience and automatically creates a brand recall strategy! Here, Urban Tree Infrastructures uses #Chennai in almost all of its tweets.

urban tree point 5

6.Tweet about trending topicstalking about current affairs puts your brand on the limelight – after all, it is a common topic that the entire country is buzzing about!


7.Twitter Chatstweet chats in short, hosting tweet chat not only positions your brand as a thought leader and engaging brand but also shows that you listen to your audience. Dedicate a hashtag and invite your target audience to interact with you for crowd sourcing content; you can also build a influencer relationship!


8.Make use of hashtags in offline communicationsdon’t forget to use your brand’s hashtags on offline communications as well! This once again creates brand recall, serves as an identity for your brand and promotes the hashtag as well! Adding a call to action along with the hashtag in your communication generates more usage.

9.Don’t use too many hashtagsthe minute you send out your tweet with more than one too many hashtags in your tweet, your tweets will be filed under the “spam” folder. Keep to a maximum of 3 hashtags for each tweet!


10.Keep it simple to make a successful hashtag, simply keep it simple. Avoid long hashtags or complicated ones and avoid one that resembles a sentence.

Remember, at the end of the day, how well you use your hashtag is only in your hands! Use it wise and well! 🙂

Sorav Jain

Sorav Jain is one of the leading and top-notch digital marketing influencers who kickstarted his career as an SEO specialist and became the driving force behind establishing echoVme Digital, one of the top digital marketing agencies in Chennai. At echoVme Digital, Sorav Jain works closely with his team of top-notch professionals with expertise in several domains of digital marketing, bringing the best ideas to the table with several years of experience. He founded Digital Scholar in 2019, an educational institute that offers top-notch digital marketing training for several enthusiasts