Digital marketing has become inevitable for brands and businesses today. If you are a jewellery business owner, you can do wonders by going digital. Let’s take a look at the top 10 digital marketing strategies for jewellery brands! It has something to offer to all industries.
Are you a jewellery business owner looking to take your jewellery business online? Digital marketing has become an integral part of the marketing plan of several companies. As a jewellery business owner, there are many digital marketing strategies for jewellery brands you can take up to promote your collections.
This article will help you understand the need for digital today and a few digital marketing strategies for jewellery brands that will help your brand see better sales and growth.
Jewellery is a business with a niche category of customers. While on-ground marketing activities help significantly, digital marketing helps you narrow down your audience and reach out to them quickly. In addition to this, jewellery digital marketing campaigns help expand your customer base as well as sales.
For these reasons, you must plan digital marketing campaigns for jewellery brands.
Before we look at the top 10 digital marketing strategies for jewellery brands, let us discuss why these businesses need jewellery digital marketing campaigns.
Why do jewellery brands need digital marketing?
Did You Know
According to Brand Equity, Indian jewellery brands like Forevermark, Gitanjali, and more have increased their spending on digital marketing by 40-50% from last year.
If you are a jewellery business owner, you would know that the customer is the queen when it comes to the jewellery business! This makes it especially important for you to adopt competent digital marketing strategies for jewellery brands that would reach your customer and touch her, convincing her to make the purchase.
Digital marketing will elevate your brand’s digital presence and image. The jewellery industry has the potential to benefit greatly through digital marketing.
Here are a few reasons why digital marketing strategies for jewellery brands are a necessity today:
> Elevate brand image: Adopting digital marketing strategies for jewellery brands will help business owners build and elevate their brand’s image. They can build a solid presence on social media through consistent efforts, thereby enhancing their brand image online.
> Increase brand awareness: Through carefully planned jewellery digital marketing campaigns, jewellery business owners not only elevate your brand’s image but also increases the awareness of your brand in terms of your specialties, brand values, and more.
> Reach the right target audience: Digital marketing strategies for jewellery brands help you tap into the right target audience, therefore saving costs as well as the time spent in trying to lure customers in the wrong place. Digital marketing makes audience targeting more streamlined.
> Drive more visits to your store: When the targeting is accurate, jewellery digital marketing campaigns can help immensely in driving people to visit your store. With the target audience sorted, it is just a matter of setting your communication funnel right to convince them to visit your store.
> Digital is the need of the hour: Digital marketing has proved that it is one of the most effective forms of marketing today. Especially with the pandemic, digital has emerged to be an inevitable marketing method that has brought results to the table. With more and more businesses and brands flocking towards digital, it is important jewellery digital marketing campaigns have become a necessity.
We have seen that digital marketing strategies for jewellery hold great scope for brands to grow and carve a niche for themselves in the market. Let us now discuss the top 10 digital marketing strategies for jewellery brands that will work best for your jewellery brand.
Top 10 digital marketing strategies for jewellery brands
DID YOU KNOW?
Indian Brand Equity Foundation has predicted that online sales will account for 1–2% of the fine jewellery segment by 2021–22.
Digital marketing is one of the most sought-after marketing verticals today that has proven its mettle in yielding solid results. With customers spending a large chunk of their time browsing the internet today, jewellery digital marketing campaigns play a major role in building and establishing the image of your jewellery brand apart from accelerating growth and sales.
The following are the top 10 digital marketing strategies for jewellery that you must include in your brand’s digital marketing strategy bucket for it to grow by leaps and bounds.
1. Build a great website
Your website is your first online spokesperson for your brand. Irrespective of whether you have an offline store or an online store, a great website should be one of your digital marketing strategies for jewellery brands. Ensure that the website is easy to navigate and has all the necessary information about your brand, products, and more.
In addition to this, since it is a jewellery business, ensure that you showcase the best of your collections in landing pages that are also e-commerce portals where customers can make their purchases.
2. Get your site to be SEO-friendly
What is the point of having built a great website if your ranking on Google is not impressive? This is why you must get SEO done for your website’s content. Google ranking is important for your web page as ranking on Google’s first page will add more visibility to your page, making it more discoverable.
Optimise your content with the highest-ranking keywords for your website’s ranking to move up. SEO-optimisation should be one of your digital marketing strategies for jewellery brands.
3. Build a presence on social media
Social media plays a major role today for product-based businesses. Social media has advanced to a level where a few social media platforms support e-commerce within the app. It is, therefore, more necessary now than ever for brands to be smart and leverage social media platforms and the marketing and sales opportunities they offer today.
Jewellery brands should plan jewellery digital marketing campaigns exclusively for platforms like Instagram that have a separate e-commerce window within the app.
Did You Knoow
According to Retail Jeweller, the Indian online Jewellery market is estimated at $850 Million in 2019 and is projected to grow to $3.7 Billion by 2025, at a CAGR of 28%.
4. Create engaging content
Content plays a major role in digital marketing campaigns for jewellery brands. They help in grabbing the customer’s attention and selling your products to them. Be it for your brand’s website or social media, focus on creating engaging content that will make your audience want to take action on the communication. Apart from just social media and website, posting informative blogs that involve attractive infographics, polls, and more will add to the engagement of your content.
Therefore, creating engaging content should be part of your jewellery digital marketing campaigns.
5. Take up regular blogging
Blogging about your business’s niche is a must-have in your jewellery digital marketing campaigns. Blog posts help drive traffic to your website. With relevant topics and content with the right keywords, these blog posts will also rank, garnering you improved visibility, thereby making your page easily discoverable. Blogging about jewellery, your niche helps you establish yourself in the minds of the audience as an expert in the field. There is respect and trust built right there.
Therefore, blogging is one of the most essential things you must have in your digital marketing strategy for jewellery brands.
6. Take up PPC ads
Pay Per Click advertising is an excellent digital marketing strategy for jewellery businesses. With PPC, you can really narrow down and go specific on your targeting, including who, where, and also when you want your ads to be displayed.
You will be able to collect data and analyse the success rate of the campaign and will only be paying for the number of clicks your ad gets, rather than the impressions!
7. Do not miss out on influencer marketing!
Just like how digital has become inevitable for brands looking to market their products and services, influencer marketing is today an inevitable part of digital marketing strategies for jewellery brands and more. Marketers today hire bloggers and lifestyle influencers for their jewellery digital marketing campaigns.
Influencers are people who have a huge social media following. With their endorsement, your brand is more likely to get both customers and followers. Influencer marketing also helps build brand loyalty. Ensure you pick an influencer who resonates with your brand – only then will their followers relate to yours.
8. Keep your GMB updated
An updated and active Google My Business will help people spot your store or contact your place of business at ease. Your GMB listing will show up on Google when people search for you, thereby helping your business garner more store visits. In addition to this, a GMB listing will also help drive traffic to your website, and with the latest update, customers can also directly chat with and contact you.
Therefore, having a GMB listing that is up to date should necessarily be part of your digital marketing strategies for jewellery business.
9. Increase sales through digital ads
Digital advertisements are a great way to increase sales of your collection. They help you reach the right audience, who are most likely to buy the jewellery you sell. You can choose the platform you want to advertise in based on your ad goals, budget, and, most importantly, your target audience. Several digital and social media platforms like Facebook, Instagram, Google, Twitter, and YouTube offer advertising opportunities.
Digital advertising is an effective way to help reach your products to the customer and drive sales. It is one of the most effective digital marketing strategies for jewellery brands.
10. E-mail marketing
E-mails are a great way to keep in touch with people who have visited your store or shopped your collections. E-mail marketing helps turn people who have shopped with you into long-term clients, thereby acting as a tool to build trust and strengthen the relationship your brand shares with them.
Therefore, e-mail marketing should be part of all your digital marketing strategies for jewellery brands.
These are the top 10 strategies you can and must-have in your digital marketing strategies for jewellery brands. If you are a jewellery business owner, do not overlook digital marketing. It is the need of the hour and an investment that will give you returns in multi-folds.
So, try these ideas out for your jewellery brand and let us know which one worked best for you!
If you are looking for a digital marketing agency to help market and grow your jewellery brand on digital, echoVME is a great choice. echoVME is one of the best digital marketing agencies in Chennai that offers brands 360 digital marketing services. Our team of experts has experience in successfully steering award-winning digital marketing campaigns for jewellery brands like JCS and more. Visit www.echovme.in or reach out to us via call at +91-9176402555 or drop an e-mail to bde@echovme.com!
