Every online marketer would have tried several Facebook advertising campaign for various clients. Some might have worked while others would have failed. We have done various studies on this and have implemented some of them. So we have compiled some of the many Facebook ads hack, that every Facebook advertiser should implement to achieve their campaign goals.
#1. Building Relevant Audience Base for Creating Lookalikes:
It is very important that when you create a Lookalike Audience out of people in your database that you upload a relevant audience. The quality matter more than the quantity and hence you have to make sure that your seed audience must be a highly relevant one. Even if your seed audience is in a few hundreds, it is fine as long as it is relevant.
#2. Narrow Down To Define Precise Interests:
Narrow down your target audience down to the letter. Adding an array of interests won’t do you much good. Narrow down from one interest to another to end up with a highly relevant audience. The most common mistake people make is adding too many behaviours.
#3. Use Triggering Keywords:
Create a sense of urgency in the mind of your audience with your ad copies. Most ads go unnoticed because all they try to do is to sell the product/service. Use triggering words that would prompt the audience to take immediate action. Use keywords like: Last Offer, Limited Seats, Only 10 Seats Left, and Only 5 Pieces available, this will help you create a sense of urgency and drive more clicks and conversions.
#4. Use Social Proof:
Winning credibility for the ad you’re running is hard and social proof is the best way to get it. This builds trust among your audience. For example, award-winning campaigns designed, 50,000+ subscribers, trusted by 1 million Indians, 100+ flats sold – This increases the credibility of your advertisement. Try to draw some inspirations from your client’s history.
#5. Create a Form Funnel:
People who have enrolled in your ad campaigns by filling the lead forms have the highest chance of taking your communication seriously. Focus on this bucket of the audience while boosting your posts in the future. This is the best brand recall you can do. I often run follow up ads for those people who have interacted with my form. It is highly suggestible that you boost your posts to this audience as they have they are more likely to buy from you.
These are some of the recommended facebook ads hack that should be implemented. This will fetch huge dividend for your Facebook advertising campaign!
Also do check out here for extensive lists of some of the best facebook advertising campaign.