Facebook is the largest social media network out there and the 2nd largest ad publisher with the company’s global ad revenue expected to cross $23.21 billion by the end of this year. So, believe it or not! 2017 is going to be the year of Facebook marketing and advertising.
With 2017 approaching, some of the key trends every Facebook marketer should be updated are,
- Use Instagram for creative story-telling
Instagram is the new cool and it is already winning the war against Snapchat. People are moving away from Snapchat after the launch of Instagram stories and are expressing themselves through it. Features which have set Instagram apart include – stories have already been integrated with boomerang, tagging a friend and linking to a particular story filters are also on the way. Instagram is also Facebook’s flagship mobile app with ad revenue of over $1.6 billion. So what are you waiting for? Go; get your brand active on instagram.
- Videos will help get the biggest organic reach
There has been a significant increase in video production, publishing and amplification on Facebook in the year 2016. Brands have begun to spend huge on instant videos, emotional stories and real time videos. So, to start with you can convert your series post into a video by making it as a slideshow and adding a suitable background score (beware of copyright breach).
- Mobile marketing is on the rise
Mobile advertising has generated up to 84% of total sales this year for Facebook, which is 12% up from that of the previous year. Mobile ads especially mobile video ads have been a key in driving Facebook’s impressive revenue progression.
- Create your own custom audience
If you are a small business owner and want to drive sales or generate leads through Facebook, you ought to strongly invest your time and bucks in building an effective custom audience – people who engage with your content, website visitors, email lists, lead forms, etc. So 2017 is simply all about creating a personalized audience and giving your audience what they want.
- Quick Contests can drive more engagement
A quick contest is one in which the winners are announced by the end of the day in the same post that announces the beginning of the contest. This is an effective way to drive more engagement in the online world. There are multiple types of contest that can help you create a quick impact. It may be a quick puzzle, riddle, lucky draw, complete the story, etc,.
- Organic reach will continue to be subjective
Nowadays people think that organic reach is dead. But a recent research by Locowise states that pages with less than 1 post a week seem to have more reach when compared with pages which post often. Also pages which less number of likes seems to have better reach than those that have more likes.
- Facebook mobile ads will conquer
As per the latest report from Facebook, the network has about $1.66 billion active users out of which $1.05 billion are Facebook mobile only users. Investing in mobile ads is worth at this point of time, coz mobile is where your target audience is.
- Broadcast yourself with Facebook live!
Facebook live is the new craze to grow in 2017, with Instagram also having launched it recently. It is a feature best suited for webinars, live shows, celebrity interactions, video blogging and even live sports commentary.