February 2016 was indeed special, not only because it was a leap year this time but also because more brands are catching up with the trend of launching viral social media campaigns for the ‘day of love’. You said it right! Valentine’s Day this time saw more brands across the world trying out their luck to lure customers into a bond of love with themselves. Here we look at 5 Indian brands that went out of the way to help their customers fall in love with themselves, with their loved ones as well with their brands through their Facebook page campaigns:
1. Nathella Jewellery’s #LoveKaadhalPyar Contest
Nathella Jewellery asked the fans on its Facebook page to express their love to their partner through text or photo or video and answers came pouring in. They didn’t stop with just calling for entries. They also gave ideas for the contest participants. And guess what the grand prize for the contest was? A Diamond Ring! Who wouldn’t want to participate? 😀
2. TVS WEGO’s #ValentineWeTime Contest:
Although TVS Wego aims to place itself as an executive scooter in the two-wheeler market, they did not miss out on the brand-building opportunity during Valentine’s Day. They created a dedicated webpage to execute their #ValentineWeTime contest. The users had to upload photographs of themselves with their loved ones. One grand prize winner and 3 runners up were selected at the end of the contest. The grand prize winner won a TVS Wego. But, such contests always come with a few controversies. The page had asked participants to gather votes for their pictures, but had also mentioned in the terms that TVS’s decisions will be final. When the winner was chosen, there were a few users who raised questions on how the winner was selected although he/she did not have much votes.
This also shows that when brands engage through such campaigns, they need to ensure that the process is simple and transparent. Else, it might end up as a negative campaign for the brand. However, they managed to make the campaign go viral! 😀
3. Sonata’s #FloralValentine Watches:
Not all campaigns need to be contests. Sonata watches took Valentines’ Day as an opportunity to promote their floral line of watches. They projected how their watches could be the perfect gift for one’s valentine, attaching a special note to each kind of watch. A pink watch to say ‘its my turn to cook’, a green floral watch to appreciate her love for flowers, a peach colored watch to say sorry and so on.
4. GRT Jeweller’s #GRTLove Contest:
GRT Jewellers facebook page very actively conducts contests every other day for its users giving out gift vouchers and rewards for best answers. How would they miss out on Valentines’ Day? Through their #GRTLove contest, they invited entries of thoughtful poems written for loved ones expressing affection, love, fondness, madness. The participant had to post this on their timeline, tagging the loved one and using the hashtag. By asking the participant to post this on their timeline, the brand ensured that they reached out to a wider audience. The grand prize was an exclusive gold pendant worth Rs.36,500.
5. Snapdeal’s #ValentineSelfieWithSnapdeal
Who said that a valentine selfie has to be only with another person? Why can’t it be a product you love? That’s where Snapdeal hit the chord this Valentines’ Day. They asked their customers to take selfies with the products they bought from Snapdeal on Valentines’ Day and post it online to win prizes. The contest spanned over 3 days and winners were picked everyday. A very simple contest but does go a long way in creating that bond with the brand.