Search Engine Optimization is one of the techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others. SEO has three important techniques to improve website position in SERP called Technical SEO, ON Page SEO and OFF Page SEO (Search Engine Optimization).
Let’s us explore one by one now.
This is one time work which we do in domain and hosting level. Like installing https for your domain, extending domain registration length, website overall loading time, robots.txt optimization, proper custom 404 error page etc.,
ON Page SEO (On-Page Search Engine Optimization):
It refers to all the things that we do within our website such as title, description, content, image, keyword stuffing, internal linking, etc. Overall the on-page technique means structuring or building your website to be search engine friendly.
Off Page SEO (Off-Page Search Engine Optimization):
Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines. However off page SEO techniques will help improve your website position in SERP.
Top 15 off page SEO techniques for 2020.
1. Creating Shareable Content
2. Influencer Outreach
3. Contribute as Guest Author
4. Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.
Top social networking sites
|S.No||Social Networking Sites||DA||PA|
5. Social Bookmarking Sites
Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
Popular and high PR Bookmarking Websites
|S.No||Social bookmarking sites||DA||PA|
6. Forum Submission
Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.
List of high PR forums
|S.No||Forum Submission Sites
7. Blog Directory Submission
Directory Submission is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.
Free directory submission list
|S.No||Blog Directory Submission Sites
8. Article Submission
Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.
Free Article Submission sites
|S.No||Article Submission Sites||DA||PA|
9. Question and Answer
One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.
Question and Answer Websites
|S.No||Question and Answer Sites||DA||PA|
10. Video Submission
If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality back links because all video submission websites have high PR.
Video sharing sites
|S.No||Video Submission Sites
11. Image Submission
Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.
Image sharing sites
|S.No||Image Submission Sites||DA||PA|
12. Infographics Submission
Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.
Infographics Submission Sites
|S.No||Infographics Submission Sites
13. Document Sharing
Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.
Document Sharing Sites
|S.No||Document Sharing Websites||DA||PA|
14. Press Release
Press Release Websites
|S.No||Press Release Websites||DA||PA|
15. Web2.0 Submission
Above all, Web2.0 is just another technique where we can create sub domains in high domain authority website. For example medium.com, tumbler, blogger, wordpress etc.,
Best Tips for web2.0:
- Keep sharing the great content
- Update the site regularly
- Build backlink for published article
16. Use Google My Business
Google My Business is another Google product for free. Optimize this platform for best local SEO ranking. There are n number of places where you can smartly optimize the content and links and from that we can generate decent number of social traffic and brand awareness.
Best Tips for Google My Business
- Have a proper description with 250 character.
- Make sure your primary is available in the first paragraph along with your city name.
- Regularly update the posts or gallery or products or offers.
- Keep watching your reviews and reply them instantly.
- Upload real photos under proper categories.
In conclusion, proper On-page and Off page SEO optimization work will give a better position to your website in SERP. The above websites are listed based on the website’s PA (Page Authority), DA (Domain Authority) and PR (Page Rank). Please comment here if you know any other qualities that we can add to this list which we might have forgotten.
Note: Google Page Rank (PR) is no longer a valid quality factor for any webpage, hence you can ignore that column and above mentioned PA, DA may vary a little bit with the current data. We will come up with more list as well as off page seo techniques, trends and strategies with more insights.
This article was contributed by Karthik – Digital Marketing Head at echoVME. He blogs about SEO, blogging, technology and web development.
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