20 Must Know Off-Page SEO Techniques for 2023

Are you looking for the best off-page seo techniques to increase your ranking and domain authority? Then look no further! In this blog, we’ve listed the top 20 off-page seo trends and techniques, including popular websites, domain authority, page authority and more.

Before we dive into the list of off-page seo techniques for this year, we want you to learn what seo is and the different types of seo techniques.

Search Engine Optimization is one technique used to improve website traffic by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others. SEO has three important techniques to improve website position in SERP: Technical SEOON Page SEO and OFF Page SEO (Search Engine Optimization). 

Let’s explore one by one now.

off-page seo techniques

What is Technical SEO?

This is one-time work that we do on the domain and hosting level. Like installing HTTPS for your domain, extending domain registration length, website overall loading time, robots.txt optimization, proper custom 404 error page etc.,

What is On-Page SEO?

It refers to all the things that we do within our website, such as title, meta description, seo optimized content, image optimization like file names, alt text, image caption, keyword placement, internal linking, external linking, open graph text, etc. Overall the on-page technique means structuring or building your website content to be user-friendly and search engine friendly.

What is Off-Page SEO?

Off-page SEO will help make your website popular on the internet to get more visibility. With the on-page techniques, we can get visibility in search engines. However, off-page SEO techniques will help improve your website position in SERP.

In simple terms, the off-page seo technique is nothing but getting the backlinks from other websites. If you want to increase the ranking for website A, then you will need to get the backlink for website A from website B and website C. Here, website B and website C are giving the reference (which means giving votes to website A)

We need to consider three important factors before acquiring the backlinks for your targeting websites.

a) Relevancy – The website from which you are trying to acquire backlinks should be relevant to your niche.

b) Authority – The website should have the authority in terms of how well the website is established, what is their backlink profile etc.,

c) Reputation – Reputation can be measured by how much traffic they are getting and what is the overall reviews for that brand etc.,

Top 20 Off-Page SEO Techniques To Increase Ranking & DA

Below are the tested and proven off-page SEO techniques that can be implemented for all the niches to increase the website ranking and domain authority.

S NoOff-Page SEO TechniquesProcessLink Value
1Creating Shareable ContentDifficultGreat
2Influencer OutreachModerateGreat
3Contribute as Guest AuthorModerateGreat
4Broken Link BuildingModerateGreat
5Local CitationEasyGreat
6Convert Brand MentionEasyGreat
7Strong Internal LinkingEasyGood
8Social Media EngagementEasyGood
9Social Bookmarking SitesEasyAverage
10Forum SubmissionEasyAverage
11Blog Directory SubmissionEasyAverage
12Article SubmissionEasyAverage
13Question and AnswerEasyAverage
14Video SubmissionEasyAverage
15Image SubmissionEasyAverage
16Infographics SubmissionEasyAverage
17Document SharingEasyAverage
18Press ReleaseModerateGood
19Web2.0 SubmissionModerateGood
20Use Google My Business EasyGreat

1. Creating Shareable Content

Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generate more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.

2. Influencer Outreach

If you have created any kind of share-worthy content, don’t hesitate to reach out to relevant influencers and ask them to share. Tell them to check your blog and ask for linkbacks from their blog. Make sure you get the links from completely relevant domains.

3. Contribute as Guest Author

There are a number of good and quality blogs that are open for guest posts from various authors. Write an amazing research piece and reach them with the content for the guest posts. Don’t focus on the number of links but rather focus only on quality links. Also, don’t keep posting multiple times on the same guest blog site. Some of the brands are considering only guest posts as a valuable off page seo technique.

4. Broken Link Building

Broken link building is another amazing off-page seo technique anyone can do. You need to keep on monitoring other blogs for broken links. If you find any broken link from website B, you can send an email to that website owner and ask them to replace the broken link with your website link. This is a time consuming process but worth it.

5. Local Citation

Creating the profiles from top-rated local citation websites like Google My Business, Yelp, G2, Capterra, and Crunchbase and getting the backlinks is the easiest off-page seo technique. Make sure you keep updating these profiles with the latest information about your brand. Try adding the services, images, and videos about your business. This is one of the very common off-page seo techniques for the ages.

6. Convert Brand Mention

There are a lot of tools that can help you to find the unlinked brand mention. Brand mention means other bloggers talk about your brand name on their website but without the reference link to your website. If you find any such brand mention, that is actually an opportunity for you. You can immediately connect with that brand mention author, say thanks for mentioning your brand and subtly ask for the clickable link. This is one of the trending off-page seo techniques which works for many niches.

Find the list of websites which help you to find the unlinked brand mention.

S NoToolsPrice
1Brandwatch (Formerly Falcon.io)Free/ Trial Available
2Brand24Free/ Trial Available
3BrandMentionsFree/ Trial Available
4TalkwalkerFree/ Trial Available
5KeyholeFree/ Trial Available
6MentionFree/ Trial Available
7SendibleFree/ Trial Available
8HootsuiteFree/ Trial Available
9YouScanFree/ Trial Available
10Sprout SocialFree/ Trial Available

7. Strong Internal Linking

Cornerstone content strategy is a must-have off-page seo technique this year to increase the ranking of the website. Cornerstone content is nothing but adding the most important articles and news on your website and adding the proper citation links. This type of content strategy can give you an amazing opportunity to have optimized internal linking. Remember proper interlinking strategy will help you to increase the indexing rate of your website. Increasing the crawl rate and indexing rate will directly help you to increase the ranking of your new blogs and website pages

8. Social Media Engagement

A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.

Top Social Networking Sites

S NoSocial Networking SitesDAPA
1http://www.linkedin.com9899
2https://www.facebook.com96100
3http://www.twitter.com96100
4https://www.pinterest.com9496
5https://www.instagram.com93100
6https://www.snapchat.com9174
7https://www.reddit.com9190
8https://www.tumblr.com85100
9https://ask.fm9071
10https://mix.com7861
List of Top 10 Social Media Websites for Link Building

9. Social Bookmarking Sites

Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.

Popular and High DA Bookmarking Websites

S NoSocial Bookmarking SitesDAPA
1http://digg.com9381
2http://slashdot.org9175
3https://www.reddit.com9190
4http://diigo.com8969
5https://www.tumblr.com85100
6https://www.plurk.com8870
7https://www.pearltrees.com8771
8https://www.instapaper.com8671
9https://www.folkd.com6268
10https://www.padlet.com8372
List of Top 10 Social Bookmarking Websites for Link Building

10. Forum Submission

Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums. Forum submission an outdated off-page seo technique, however you can try to get few links from relevant forums.

List of High DA Forums

S NoForum Submission SitesDAPA
1https://www.flickr.com/help/forum/en-us/9272
2https://www.addthis.com/forum9361
3https://bbpress.org/forums/6254
4https://www.careerbuilder.com8469
5https://www.chronicle.com/forums8253
List of Top 5 Forum Submission Websites for Link Building

11. Blog Directory Submission

Directory Submission is constantly working to build quality backlinks. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.

Free Directory Submission List

S NoBlog Directory Submission SitesDAPA
1https://industrydirectory.mjbizdaily.com/6440
2https://directory.entireweb.com/5346
3http://www.elecdir.com3649
4https://www.sitepromotiondirectory.com/3553
5http://www.a1webdirectory.org/3454
List of Top 5 Blog Directory Websites for Link Building

12. Article Submission

Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low-quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.

Free Article Submission sites

S NoArticle Submission SitesDAPA
1http://hubpages.com/9170
2http://ezinearticles.com8772
3https://www.thefreelibrary.com/7665
4http://www.brighthub.com/7660
5http://www.magportal.com4352
List of Top 5 Article Submission Websites for Link Building

13. Question and Answer

One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.

Question and Answer Websites

S NoQuestion and Answer SitesDAPA
1https://www.quora.com/9377
2https://answers.yahoo.com/9272
3http://www.ehow.com/9273
4http://answerbag.com/6551
5http://www.blurtit.com/6358
List of Top 5 Q and A Websites for Link Building

14. Video Submission

If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality back links because all video submission websites have high PR.

Video Sharing Sites

S NoVideo Submission SitesDAPA
1https://www.youtube.com/99100
2https://vimeo.com/9796
3https://www.dailymotion.com/in9667
4https://vine.co/9071
5https://www.metacafe.com/8876
List of Top 5 Video Submission Websites for Link Building

15. Image Submission

Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.

High DA Image Sharing Sites

S NoImage Submission SitesDAPA
1https://www.mediafire.com/9479
2https://in.pinterest.com/9482
3https://instagram.com/93100
4https://www.flickr.com/9295
5https://imgur.com/9282
List of Top 5 Image Submission Websites for Link Building

16. Infographics Submission

Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.

Infographics Submission Sites

S NoInfographics Submission SitesDAPA
1http://www.reddit.com/r/Infographics9169
2http://visual.ly/7870
3http://www.infographicsarchive.com/5552
4http://submitinfographics.com/4747
5http://www.nerdgraph.com/4550
List of Top 5 Infographic Submission Websites for Link Building

17. Document Sharing

Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents to the document sharing websites.

Document Sharing Sites

S NoDocument Sharing WebsitesDAPA
1https://www.slideshare.net/9585
2http://issuu.com/9482
3https://www.scribd.com/9480
4https://www.box.com/9373
5http://en.calameo.com/9264
List of Top 5 Document Sharing Websites for Link Building

18. Press Release

Press Release Websites

S NoPress Release WebsitesDAPA
1https://www.prnewswire.com/9274
2https://www.prlog.org/8267
3https://www.openpr.com/6256
4https://express-press-release.net/4648
5https://www.issuewire.com/3943
List of Top 5 Press Release Websites for Link Building

19. Web2.0 Submission

Above all, Web2.0 is just another technique where we can create subdomains in a high domain authority websites. For example, medium.com, tumbler, blogger, wordpress etc.,

Best Tips for web2.0:

  1. Keep sharing the great content
  2. Update the site regularly
  3. Build a backlink for a published article

20. Use Google My Business 

Google My Business is another Google product for free. Optimize this platform for the best local SEO ranking. There is n number of places where you can smartly optimize the content and links; from that, we can generate a decent number of social traffic and brand awareness.

Best Tips for Google My Business

  1. Have a proper description with 250 characters.
  2. Make sure your primary is available in the first paragraph along with your city name.
  3. Regularly update the posts or gallery or products or offers.
  4. Keep watching your reviews and reply to them instantly.
  5. Upload real photos under proper categories.

Conclusion

I hope you enjoyed reading this blog post about off-page SEO techniques and trends, which are actually working for all the niches in this year. If you are facing any problems creating the backlinks for your brand or your client’s websites, feel free to comment here. I would be happy to assist you

Happy Ranking!

Karthikeyan Maruthai

Karthik is an SEO expert and he leads search marketing team at echoVME, one of the top digital marketing agencies in Chennai. He also manages and offers training in Digital Scholar, echoVME's educational extension that provides enthusiasts with digital marketing training. Having begun his career in 2009, his 13 years of experience in the field of SEO and digital marketing has shaped him into the efficient leader he is today.

Karthik is an SEO expert and he leads search marketing team at echoVME, one of the top digital marketing agencies in Chennai. He also manages and offers training in Digital Scholar, echoVME's educational extension that provides enthusiasts with digital marketing training. Having begun his career in 2009, his 13 years of experience in the field of SEO and digital marketing has shaped him into the efficient leader he is today.

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anwitasinha
anwitasinha
1 year ago

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debora
1 year ago

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3 years ago

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turlockland1
1 year ago

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1 year ago

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turlockland1
1 year ago

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turlockland1
1 year ago

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Amelia Muller
1 year ago

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Bhavesh K
1 year ago

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1 year ago

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Gautam
1 year ago

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Hitesh
Hitesh
1 year ago

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1 year ago

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Syful Khan
1 year ago

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amar pandey
1 year ago

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myron homes
1 year ago

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Hela
1 year ago

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Priya Sharma
1 year ago

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shine
1 year ago

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Samimanzoor
1 year ago

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Dan raj
1 year ago

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Anjali Sharma
1 year ago

Thanks for the articles that you have shared with us…

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Digidir
1 year ago

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Piama Media Labs
1 year ago

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AS Parkhya
AS Parkhya
1 year ago

A very helpful article on off-page strategies. Thanks for sharing reference links.

Brijesh
Brijesh
1 year ago

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Perry Shelly
1 year ago

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Bhakti Thummar
1 year ago

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sakshi patil
sakshi patil
1 year ago

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Bhakti Thummar
1 year ago

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Ravin kumar
1 year ago

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AQIB KHAN
1 year ago

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Gopi patel
Gopi patel
1 year ago

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dhaval joshi
1 year ago

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Brandidea
1 year ago

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Hemalatha
1 year ago

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Micahelcorsole
1 year ago

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Prashant Kumar
Prashant Kumar
2 years ago

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apacheitraj
2 years ago

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Lennyface
2 years ago

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Jeewan Garg
2 years ago

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Shivangi Soni
Shivangi Soni
2 years ago

Such a informative and helpful blog. You have very well explained all the techniques for SEO.

Shubham
Shubham
2 years ago

Hi,
Can you tell me how can I get a do-follow link from the high DA website?

Suvajit Roy
Suvajit Roy
2 years ago

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J Barman
2 years ago

It really has lots of insights and valuable information.

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Ishani
2 years ago

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Robert
Robert
2 years ago

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Vikas sudan
2 years ago

Hi Karthikeyan,

How can I generate traffic from these activities. Is there any content on particular activities.

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Ahsan Ali
2 years ago

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You should put more stuff like this. Love from Pakistan.

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Shahed Mamun
2 years ago

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Sindhu Cubestech
Sindhu Cubestech
2 years ago

Offpage SEO, an important topic to cover as a digital marketer.
Great content, Thanks for the posts.

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Vedavyasa Huli
2 years ago

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2 years ago

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lopajai
2 years ago

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swathi
2 years ago

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Zaraat Technologies
2 years ago

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Anchor Digital
2 years ago

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Baytronik
2 years ago

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SEO Agency
2 years ago

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Akshar
2 years ago

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2 years ago

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Zsdigital
2 years ago

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praveen
2 years ago

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Shekhar Bhadoria
Shekhar Bhadoria
2 years ago

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Dheeraj soni
2 years ago

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Pawan kumar
2 years ago

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maccaron
2 years ago

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shagun soni
2 years ago

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sourabh singh
2 years ago

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Pyaar Bhejo
2 years ago

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supriya soni
2 years ago

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Siddharth
2 years ago

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nazeer
2 years ago

very good its helps a lot

Payal Harinkhede
Payal Harinkhede
2 years ago

HI, Amazing Article I have ever read about off-page optimization. Thanks a lot for sharing this article. I was working one of my project websites and it happens that we sometimes fell blocked about what to do next. This blog has added some really very good stuff in my work diary. Once again thanks.

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giày đá bóng
2 years ago

This is what I need in the near future, I hope that the following articles you will share even better content, images are also good quality, do better in the future, thank you very much.

Lyza Fashion
Lyza Fashion
2 years ago

I never found this kind of complete SEO related article.

Santa Cortney
Santa Cortney
2 years ago

Hey Their,

Great job here on Technical SEO, ON Page SEO and OFF Page SEO. I read a lot of blog posts and never heard of a topic like this. I love this topic you made about Technical SEO, ON Page SEO and OFF Page SEO..

Bijendra Thakur
Bijendra Thakur
2 years ago

Thanks for sharing it this article. it is very helpful information. keep it up.

Deepak badgujar
Deepak badgujar
2 years ago

Very interting Post with short description and easy language
thank you share great knowledge

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priyanka gupta
2 years ago

great share this post because very helpful for me and i am learning digital marketing now thanku so much and keep on sharing.

IAS Coaching in Bhopal
IAS Coaching in Bhopal
2 years ago

nice information for on-page and off-page

Ansh
Ansh
2 years ago

Thankyou soo much for sharing useful information and it will helo in my seo work.

Richacontentwriter
Richacontentwriter
2 years ago

These off page SEO techniques are fantastic. Thanks for sharing this with us.

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Md. Rashid-E-Mahbub
2 years ago

Woww!!! Great Work.

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Shaurya Jain
Shaurya Jain
2 years ago

Great article Karthik! Thanks for posting such useful information. Your off-page SEO technique is super and well explained. Keep on posting.

REDUX29
REDUX29
2 years ago

Great article! Appreciate the insight.

Mayur negi
Mayur negi
2 years ago

This article is actually worth reading and thanks for providing sites for particular points. I hope you will provide new techniques for the present scenario.

SAmir
SAmir
2 years ago

Thank you for giving this awesome technique of off-page SEO. As a beginner Blogger, it helped me a lot to increase ranking.

Escale Solutions
Escale Solutions
2 years ago

This is really a nice content on SEO activities. And of course very helpful for SEO guys. Thanks for sharing such an amazing article.

George
George
2 years ago

Nice article! Thanks for sharing! Is directory submission still working?

Peter Calvin
Peter Calvin
2 years ago

This is such a good and knowledgeable list you got there. Must say its really useful for us seo experts. Thanks for sharing it with us and keep up the good work.

Vijay
Vijay
2 years ago

Thank you for sharing nice information about off-page SEO strategies. It will really helpful for beginners. Keep sharing more articles like this.