Are you looking for the best off-page seo techniques to increase your ranking and domain authority? Then look no further! In this blog, we’ve listed the top 20 off-page seo trends and techniques, including popular websites, domain authority, page authority and more.
Before we dive into the list of off-page seo techniques for this year, we want you to learn what seo is and the different types of seo techniques.
Search Engine Optimization is one technique used to improve website traffic by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others. SEO has three important techniques to improve website position in SERP: Technical SEO, ON Page SEO and OFF Page SEO (Search Engine Optimization).
Let’s explore one by one now.
What is Technical SEO?
This is one-time work that we do on the domain and hosting level. Like installing HTTPS for your domain, extending domain registration length, website overall loading time, robots.txt optimization, proper custom 404 error page etc.,
What is On-Page SEO?
It refers to all the things that we do within our website, such as title, meta description, seo optimized content, image optimization like file names, alt text, image caption, keyword placement, internal linking, external linking, open graph text, etc. Overall the on-page technique means structuring or building your website content to be user-friendly and search engine friendly.
What is Off-Page SEO?
Off-page SEO will help make your website popular on the internet to get more visibility. With the on-page techniques, we can get visibility in search engines. However, off-page SEO techniques will help improve your website position in SERP.
In simple terms, the off-page seo technique is nothing but getting the backlinks from other websites. If you want to increase the ranking for website A, then you will need to get the backlink for website A from website B and website C. Here, website B and website C are giving the reference (which means giving votes to website A)
We need to consider three important factors before acquiring the backlinks for your targeting websites.
a) Relevancy – The website from which you are trying to acquire backlinks should be relevant to your niche.
b) Authority – The website should have the authority in terms of how well the website is established, what is their backlink profile etc.,
c) Reputation – Reputation can be measured by how much traffic they are getting and what is the overall reviews for that brand etc.,
Top 20 Off-Page SEO Techniques To Increase Ranking with Examples
Below are the tested and proven off-page SEO techniques that can be implemented for all the niches to increase the website ranking and domain authority.
|S No||Off-Page SEO Techniques||Process||Link Value|
|1||Creating Shareable Content||Difficult||Great|
|3||Contribute as Guest Author||Moderate||Great|
|4||Broken Link Building||Moderate||Great|
|6||Convert Brand Mention||Easy||Great|
|7||Strong Internal Linking||Easy||Good|
|8||Social Media Engagement||Easy||Good|
|9||Social Bookmarking Sites||Easy||Average|
|11||Blog Directory Submission||Easy||Average|
|13||Question and Answer||Easy||Average|
|20||Use Google My Business||Easy||Great|
1. Creating Shareable Content
Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generate more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.
2. Influencer Outreach
If you have created any kind of share-worthy content, don’t hesitate to reach out to relevant influencers and ask them to share. Tell them to check your blog and ask for linkbacks from their blog. Make sure you get the links from completely relevant domains.
3. Contribute as Guest Author
There are a number of good and quality blogs that are open for guest posts from various authors. Write an amazing research piece and reach them with the content for the guest posts. Don’t focus on the number of links but rather focus only on quality links. Also, don’t keep posting multiple times on the same guest blog site. Some of the brands are considering only guest posts as a valuable off page seo technique.
4. Broken Link Building
Broken link building is another amazing off-page seo technique anyone can do. You need to keep on monitoring other blogs for broken links. If you find any broken link from website B, you can send an email to that website owner and ask them to replace the broken link with your website link. This is a time consuming process but worth it.
5. Local Citation
Creating the profiles from top-rated local citation websites like Google My Business, Yelp, G2, Capterra, and Crunchbase and getting the backlinks is the easiest off-page seo technique. Make sure you keep updating these profiles with the latest information about your brand. Try adding the services, images, and videos about your business. This is one of the very common off-page seo techniques for the ages.
6. Convert Brand Mention
There are a lot of tools that can help you to find the unlinked brand mention. Brand mention means other bloggers talk about your brand name on their website but without the reference link to your website. If you find any such brand mention, that is actually an opportunity for you. You can immediately connect with that brand mention author, say thanks for mentioning your brand and subtly ask for the clickable link. This is one of the trending off-page seo techniques which works for many niches.
Find the list of websites which help you to find the unlinked brand mention.
|1||Brandwatch (Formerly Falcon.io)||Free/ Trial Available|
|2||Brand24||Free/ Trial Available|
|3||BrandMentions||Free/ Trial Available|
|4||Talkwalker||Free/ Trial Available|
|5||Keyhole||Free/ Trial Available|
|6||Mention||Free/ Trial Available|
|7||Sendible||Free/ Trial Available|
|8||Hootsuite||Free/ Trial Available|
|9||YouScan||Free/ Trial Available|
|10||Sprout Social||Free/ Trial Available|
7. Strong Internal Linking
Cornerstone content strategy is a must-have off-page seo technique this year to increase the ranking of the website. Cornerstone content is nothing but adding the most important articles and news on your website and adding the proper citation links. This type of content strategy can give you an amazing opportunity to have optimized internal linking. Remember proper interlinking strategy will help you to increase the indexing rate of your website. Increasing the crawl rate and indexing rate will directly help you to increase the ranking of your new blogs and website pages
8. Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.
Top Social Networking Sites
|S No||Social Networking Sites||DA||PA|
9. Social Bookmarking Sites
Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
Popular and High DA Bookmarking Websites
|S No||Social Bookmarking Sites||DA||PA|
10. Forum Submission
Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums. Forum submission an outdated off-page seo technique, however you can try to get few links from relevant forums.
List of High DA Forums
|S No||Forum Submission Sites||DA||PA|
11. Blog Directory Submission
Directory Submission is constantly working to build quality backlinks. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.
Free Directory Submission List
|S No||Blog Directory Submission Sites||DA||PA|
12. Article Submission
Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low-quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.
Free Article Submission sites
|S No||Article Submission Sites||DA||PA|
13. Question and Answer
One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.
Question and Answer Websites
|S No||Question and Answer Sites||DA||PA|
14. Video Submission
If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality back links because all video submission websites have high PR.
Video Sharing Sites
|S No||Video Submission Sites||DA||PA|
15. Image Submission
Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.
High DA Image Sharing Sites
|S No||Image Submission Sites||DA||PA|
16. Infographics Submission
Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.
Infographics Submission Sites
|S No||Infographics Submission Sites||DA||PA|
17. Document Sharing
Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents to the document sharing websites.
Document Sharing Sites
|S No||Document Sharing Websites||DA||PA|
18. Press Release
Press Release Websites
|S No||Press Release Websites||DA||PA|
19. Web2.0 Submission
Above all, Web2.0 is just another technique where we can create subdomains in a high domain authority websites. For example, medium.com, tumbler, blogger, wordpress etc.,
Best Tips for web2.0:
- Keep sharing the great content
- Update the site regularly
- Build a backlink for a published article
20. Use Google My Business
Google My Business is another Google product for free. Optimize this platform for the best local SEO ranking. There is n number of places where you can smartly optimize the content and links; from that, we can generate a decent number of social traffic and brand awareness.
Best Tips for Google My Business
- Have a proper description with 250 characters.
- Make sure your primary is available in the first paragraph along with your city name.
- Regularly update the posts or gallery or products or offers.
- Keep watching your reviews and reply to them instantly.
- Upload real photos under proper categories.
I hope you enjoyed reading this blog post about off-page SEO techniques and trends, which are actually working for all the niches in this year. If you are facing any problems creating the backlinks for your brand or your client’s websites, feel free to comment here. I would be happy to assist you