Imagine ranking first on Google for your keywords, receiving high-quality, qualified traffic, expanding your customer base, and improving your earnings.
All of this is within reach with the right combination of online marketing strategies for lawyers. This blog has listed the top 10 internet marketing strategies for lawyers that can help reach business goals.
But, first, let’s understand why internet marketing strategies for lawyers are essential.
Importance Of Internet Marketing Strategies For Lawyers
While many lawyers experiment with a few methods here and there – posting on Facebook, running Google Ads, and so on – these efforts can end up blowing your money or squandering your time if you fail to figure out how they fit into more comprehensive internet marketing strategies for lawyers.
Having a plan entails thinking about what your target audience is looking for, how they interact with information online, and what will compel them to work with you. It involves determining which platforms are ideal for your specific business model and which initiatives will provide your company with the most significant competitive edge.
In this blog, we’ll go through the fundamentals, so you know where to begin and how to build up your internet marketing strategies for lawyers to ensure success from the outset.
Top 10 Internet Marketing Strategies For Lawyers
1. Build A Functional Website With A Strong CTA
Law firms must build powerful websites to compete in the legal world, especially since so much of their revenue comes from local clients. Your website is the cornerstone for all of your Internet marketing operations. It’s where you’ll provide basic information about your services as well as a high-quality material for your present and prospective clients. Your legal firm’s website should be an authentic reflection of its practices and ideals.
An essential part of the online marketing strategies for lawyers is your website’s CTA. Users have found your website, but the battle is far from done. What do you now anticipate from them? You must directly guide them to the next step, whether it’s a purchase, a lead, or a subscription.
If they’ve made it this far, your website’s design and content have caught their interest. Nonetheless, you must advance to the next level of engagement by offering a clear call to action – a clear next step in your relationship with the visitor.
2. Curate Mobile-First Marketing Strategies
If you didn’t make 2019 the year you turned mobile-first with your website and law firm marketing, you’re already behind. It’s now 2021, and as important as ever to have mobile-first online marketing strategies for lawyers.
Simply put, if your website performs poorly on mobile, you are harming both your relationship with potential customers and your relationship with Google. The new Google update 2021 also considers mobile marketing an essential factor when it comes to ranking. Mobile phones account for 52.2 per cent of all internet traffic – do you not want to reach this majority?
3. Effectively Utilize SEO
Given the nature of the company, SEO is the key source of organic traffic for law firms. Simply put, clients look for lawyers in their area primarily through Google — the world’s largest search engine. If your company isn’t on Google, it will likely be drowned out by the competition.
SEO for online marketing strategies for lawyers is critical because the goal is to attract new clients who are already looking for services like yours. For example, suppose a prospective customer searches for a “divorce lawyer in Chennai,” and you match the description. In that case, you will undoubtedly want your website to appear towards the top of the search results.
Use keywords, categorize your website and optimize your pages for the best results. It’s a slow process, but if you stay consistent, it is one of lawyers’ best internet marketing strategies.
4. Engage With Your Audience Through Social Media Marketing
Social media has a significant impact on word-of-mouth and trust-based advertising. Because nearly everyone, including your prospective clients, utilizes social media, keeping an authoritative and professional profile on Facebook, Twitter, and other platforms is critical for internet marketing strategies for lawyers.
The most significant advantage of social media is creating a relationship with a potential client before they even walk through the door. You can answer them by direct message, comments, tweets, and other methods to ensure that you are as accessible to your consumer base as possible.
However, while you practice social media marketing, remember to choose the platform that works best for you. Here are two examples of what you can do on social media.
Post videos on YouTube: You can post videos explaining different legal aspects in layman’s terms. This will educate the audience, and when choosing their law firm, they’ll trust you enough to choose you.
Create Facebook groups to engage with your community: Creating a community is essential to building a brand. When you establish a community with your prospective clients, they’ll reach out for help and return for your services.
5. PPC – Run An Optimized Google Adwords Campaign
Paid search is still one of the most effective online marketing strategies for lawyers to bring in new clients for your legal practice. In fact, Ads take up to 85 per cent of the space above the fold on the results page. A well-planned and optimized Google AdWords campaign may provide enormous amounts of highly qualified traffic to your website, which can then be converted into paying customers.
6. Practice Content Marketing – Show You Expertise Through Blogs, Case Studies, Etc.
Your website can also serve additional purposes, such as providing free information online to answer common legal concerns in your sector or location. The best method to exhibit thought leadership is to publish unique, relevant, and authoritative material. If you can give helpful information to your prospects, they will see you as a leader in your field.
So, posting blogs should be an essential part of internet marketing strategies for lawyers. A blog is an excellent area to provide helpful content to your target audience. You can also provide information about your employees, what’s going on in your legal practice, your charitable activity, and so on. Blogs are also excellent places to showcase photographs, videos, and infographics. Every day, 60% of marketers create at least one piece of content – so, what’s stopping you?
7. Reach Your Audience Through Email Marketing
Did you know that email marketing offers any Internet marketing tactic the highest return on investment (ROI)? It’s not surprising, given that email is used by the vast majority of individuals. You can get more subscribers to your email list by asking them to subscribe on your website, dedicating a different panel for gaining more emailers and offering incentives like free ebooks.
Including email marketing in your online marketing strategies for lawyers is essential. According to 74% of Baby Boomers, Email is the most personal channel for communicating with brands. So, curate careful email marketing campaigns if you want to reach that part of the audience (which we’re sure you do).
8. Have A GMB Presence
Consider this: a client looks for law firms around them, and your firm’s name appears on the map! This is the most excellent and most straightforward way to inform your clients that you are only a click away.
Many lawyers and law firms are unaware that their most important market is right outside their door: their neighbourhood. Before targeting a larger audience, it is critical for legal practice to raise its visibility among the local populace. GMB helps you stand out and really puts you on the map.
9. Use Live Chatbots For Your Website
Live chatbots are created to reduce your work hours by answering basic questions of your clients before they get in touch with you. Your clients can get immediate responses, making their decision process more manageable. You get an idea of what your client needs beforehand. Here are some of the benefits of live chatbots:
- As just mentioned, you can address some client questions immediately.
- You can convert attention into genuine leads.
- It can keep your website operational 24 hours a day, seven days a week.
- It doesn’t have to take up any of your time — your agents handle all inquiries.
- It gives you a more innovative and modern appearance.
10. Configure A CRM Solution
How many hours a week do you spend trying to keep track of your sales leads, prospects, and clients? This unbillable time contributes nothing to revenues and may cause prospective new clients to fall through the cracks.
If you’ve invested in the strategies discussed above, you might need a Law Firm CRM solution to manage new client queries. Here are some advantages of having a CRM solution:
- Much of the lead nurturing and conversion process is automated.
- Simplify client registration and referral management.
- Connect to case management software
- Track text messaging, email marketing, e-signatures, and phone calls.
So, we end our list of the top 10 internet marketing strategies for lawyers. With the right online marketing strategies for lawyers, your business can do wonders. Gaining a loyal client base is one of the most essential aspects for law firms, and achieving that is a little easier when you have internet marketing strategies at your disposal.
The best way to ensure maximum benefits is by hiring a digital marketing agency. echoVME is a well-known digital marketing firm in Chennai that has helped countless law firms establish an online presence. While they handle everything, you can relax and watch your brand grow.
Tell us which of these methods worked best for you in the comments section below!