Top 10 Online Marketing Strategies for small businesses

Online Marketing Strategies for small businesses

Blog Summary

Are you a small business owner? Then, you would know that marketing is indispensable.  In this blog, we have wrapped up online marketing strategies for small businesses that you can make use of. 

Business is a large pool, and small businesses are popping up everywhere. And to keep up with the competition, small businesses need to employ effective online marketing strategies. Given the nature of small businesses, it is understandable that small businesses have a minimum marketing budget. 


Did you know that 75% of those who own a small business think that internet marketing is highly effective for gaining new customers? 

So, in this blog, you will find effective online marketing strategies that you can use to leverage your business sales. 

Top 10 Online Marketing Strategies for small businesses

1. Set up Google My Business page 

Google My Business - Online Marketing Strategies for
Google My Business – Online Marketing Strategies for

Google my business page is an effective way to show your business online. It is a free tool that businesses can use to showcase their contact information, working timings, and website. They can also add photos and videos showcasing their business and services. 

In general, a business gets nearly 59 actions from their GMB listing every month. 


Keep your GMB page updated with all the necessary information. An updated GMB page will have a better chance of garnering customers. Nearly 80% of people who search for a business online end up visiting the offline store the same day. To keep your GMB web page updated is to garner more traffic and increase sales. 

2. A website is the preface of the business

Business Website - Online Marketing Strategies for small businesses
Business Website – Online Marketing Strategies for small businesses

Having a website increases the authenticity of a business. If you are a small business looking for a space to rent out for your business, then remember building a website is as essential as having a physical storefront. 

Nearly 71% of small businesses are found to have a website.  and Almost  40% of people will stop engaging with a  website if it’s slow.

Most of the leads who look for your business online will navigate to your website first. 


Ensure that your website is updated and functions fast and well. Check for your website’s loading time and responsiveness as they are essential to keep the customers hooked.


Keep your website updated with all the information about the business, products, and services you offer. 

3. Unleash your Social media marketing skills

Social media marketing - Online Marketing Strategies for
Social media marketing – Online Marketing Strategies for

Social media marketing is making use of social media sites to increase brand awareness and visibility for businesses. It is one of the effective online marketing strategies for small businesses. 

Almost 90 % of marketers say that social media marketing has increased their business exposure. 

Many businesses are making use of Facebook and Instagram as effective platforms to improve their visibility. Facebook and Instagram are slowly becoming commercial shopping platforms, and many businesses are making use of it. 

The social shopping options on social media pages have made it easy for businesses to improve their sales as customers can buy products easily using the social shopping button. 

Almost 75% of Instagrammers will visit a website, shop from it, and tell a friend about it when they get inspired by a post. 

Instagram reels, Facebook stories, Twitter tweets, and so many more entities of social media marketing are made use of to enhance the brand’s presence. 

4. Influencer marketing is the key

Influencer Marketing - Online Marketing Strategies for
Influencer Marketing – Online Marketing Strategies for

Influencer marketing is one of the effective online marketing strategies for small businesses where influencers will endorse brands, products, and services. 

Nearly 89% of consumers feel that ROI from influencer marketing is as good as marketing using other channels. 

Influencer marketing is a way by which you can build brand trust. Brand endorsements by influencers are a much better way to reach the target audience than through any other way of online marketing strategy for small businesses. 

If brands are looking to launch new products or services, then influencer marketing can effectively create awareness among the target audience. 

Investing in influencer marketing can be one of the easy and best online marketing strategies for small businesses in increasing brand awareness and visibility. 

5. Run Facebook ads religiously.

Facebook ads - Online Marketing Strategies for
Facebook ads – Online Marketing Strategies for

Facebook ads are one of the best investments as an online marketing strategy for small businesses. 

Nearly 160 million businesses use Facebook every month to interact with their customers.  The potential reach of Facebook ads is 1.9 million users. 

Facebook ads are one of the best ways to reach your target audience. These are paid ads with specific informational text that are targeted to people of a specific location and niche interest. 

These pay-per-click ads are the user-generated content ads that will be directed to specific audiences as per their interest.

Facebook ads not only increase visibility but also increase the traffic of the website. 

6. Promos and referrals will garner attention

Influencer Marketing - Online Marketing Strategies for
Influencer Marketing – Online Marketing Strategies for

Who would say No to rewards and offers?

Giving rewards for your customer if they refer you to their near and dear is the best online marketing strategy for small businesses that you can make use of. 

It is found that people, in general, are 4 times more likely to indulge in purchases when referred by a friend. Referral marketing is one of the best ways to create loyal customers. 

Referrals rewards and promo coupons are some of the best ways to gain the attention of your prospective customers and to also retain the existing customers. 

69% of consumers claim that they are likely to purchase from a brand if it gives rewards than otherwise.

7. Content marketing is effective 

Content marketing - Online Marketing Strategies for
Content marketing – Online Marketing Strategies for

Content marketing is everything, and in online marketing strategies for small businesses, you can always trust content to create an effective online presence. Content marketing can be done effectively using blogging, youtube video marketing, podcasts, and more.

In general, blogging and youtube are the most popular and typical content marketing techniques that businesses practise.   

Businesses that blog generally get 67% of more leads per month than those that do not. 

Create videos and market them on youtube and websites. 

Youtube marketing is one of the effective online marketing strategies for small businesses to reach out to increase their brand visibility in a multifarious, and another advantage of doing youtube marketing is that youtube pays you after you reach a certain number of subscribers. 

8. Try out the Email marketing strategies 

Email marketing - Online Marketing Strategies for
Email marketing – Online Marketing Strategies for

Email marketing is one of the excellent online marketing strategies for small businesses, and Email marketing is a nudge to the customers to make purchases.

Nearly 54 % of entrepreneurs claim that email marketing is the topmost marketing tool for small businesses and The average ROI of email marketing is 122%, and it is one of the best channels to do online marketing. 

Email marketing is a personalized way of interacting with customers, and this has a higher chance of promoting sales. 

Sending out discounts and coupons on emails are other useful online marketing strategies for small businesses. 

9. Go ahead and add Google AdWords 

Google AdWords - Online Marketing Strategies for
Google AdWords – Online Marketing Strategies for

Google ads are the needed online marketing strategies for small businesses. You can easily reach out to your local audience in search of products and services. 

Almost 75% of the users claim that paid search ads make it easier to find information.

These brief advertisements on google’s search page immediately meet the internet searchers’ needs, and hence people are more likely to go ahead and make a purchase. 

10. Be a part of an online local business group 

Online local business group - Online Marketing Strategies for
Online local business group – Online Marketing Strategies for

Business is all about networking. So, if you are a small business owner, you need to actively indulge yourself with many people. Make use of groups on social media and other online platforms. 

Nearly 90 million small businesses use Facebook Pages, Groups, and Messenger. 

Through groups like these, you will not only enhance your networking, but you will also be able to increase your  B2B business leads. It is also possible that businesses will refer you to their customers for specific needs that your business can meet.  Being a part of online local business groups is one of the needed online marketing strategies for small businesses. 

Even amazon was a startup once, and your small business will boom too soon. Always remember to up your game and keep up with the marketing strategies and deliver the best products and services to your customers. If you are looking for online marketing strategies for small businesses, feel free to reach out to echoVME. We have an amazing team of digital marketers who can provide you with a holistic digital marketing approach to your business. Let us know in the comments if you have any queries or suggestions. 

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