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Casagrand - Where We Turned Clicks Into 200 Home Buyers In One Weekend

Success Story of Casagrand

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Marketing to businesses is very different than marketing to individual consumers. We targeted the needs, interests, and challenges of individuals who are making purchases on behalf of, or for, their organization

Our Main Focus Was:

With the help of digital marketing, Casa Grand reached their target audience while creating a lasting impact and gave us the ability to connect, engage, and promote to their target audience based on their interests, location, and behavior

  • To position Athens as one of the most futuristic project in the city which offered over 100 amenities to the buyers.
  • To reach out to the middle-class crowd who would be willing to buy apartments at the price range.
  • To maximize footfalls during the three-day period so that the sale peaks and increases closure rate.
  • To generate massive visibility for the project so when the next phase is launched, there is an already available crowd being nurtured.

Our target was to drive sales for the Phase – 1 of the project which is Chennai’s first sports themed premium apartment complex.

Strategies We Implemented

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  • Campaigns were aimed at targeting people living within 20km of Mogappair to support the.
  • Video content with actor Madhavan to put Casa’s message in front of the audience due the actor’s actively engaged audience.
  • Separate Facebook pages for each project were created to ensure better ad delivery which reduced the CPL.
  • Generic Campaigns were leveraged with the usage of real-time booking updates to create a sense of urgency.

Results We Obtained

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Leads Generated
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Conversions

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+91-9176402555

Mon-Sat : 9AM-6PM

bde@echovme.com

online support

echoVME Digital

1A, Sapna Trade Centre, 135, Poonamallee High Road, Pursaiwalkam, Chennai 600084

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