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echoVME Digital

1A, Sapna Trade Centre, 135, Poonamallee High Road, Pursaiwalkam, Chennai 600084

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Making Urban Tree Chennai’s ‘Pucca Local Brand’

Success Story of a Real Estate Brand in Chennai

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While real estate already relied heavily on online platforms like 99 acres and social media sites, the importance of these platforms has increased exponentially with increased digitalization in India.  Urban tree being one of the distinguished builders in Chennai, we utilized digital marketing not only to promote brand awareness, but it also helped keep them unique among competitors

Our Main Focus Was:

  • To recreate the website to be more compelling that helps connect with the customers at an emotional level.
  • To boost local presence through influencer marketing.
  • To build awareness through social media channels.
  • To stay on top of google through effective and innovative SEO strategies.
  • To generate leads through Google ads, Social media ads and 3rd party ads (Like Magic Bricks, Commonfloor, etc.).

So, it was only right to identify the target audience and analyse the pain points of the industry before we work on the strategy.

Strategies We Implemented

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  • Our main focus was to portray Urban Tree as a “Pucca Local Brand”. So, we adopted the “Customer Story, Customer Journey and Namma Chennai” concepts to connect with the local audience.
  • The website now receives 20,000+ visitors every month.
  • A blog was created that was not limited to homes since the main purpose was to attract the common public.
  • Contents based on the local audience’s search behaviour in the local vernacular of Tamil were published to add value to the posts and guarantee further reach by the audience.
  • We organized the first-ever bloggers meetup, where the CEO spoke about the green homes and their vision for the upcoming and future projects. You can read one of the reviews written by super popular bloggers: Shrinidi Hande.

Results We Obtained

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+91-9176402555

Mon-Fri : 9AM-6PM

bde@echovme.com

online support

echoVME Digital

1A, Sapna Trade Centre, 135, Poonamallee High Road, Pursaiwalkam, Chennai 600084

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