Ramco Industries Limited is part of the US$ 1 billion Ramco Group with interests in Cement, Dry Wall & Ceiling products, Roofing products, Cotton yarn, Surgical cotton and Computer Software.
Our Main Focus Was:
To establish their active presence on different social channels, so as to promote their rich content on different platforms.
To list down all the global ERP, Cloud computing-based events and virtually participate in the event.
To increase their page rank on search result by organically growing their presence in different social networking platforms and content publishing platform.
Strategies We Implemented
echoVME Digital followed an integrated approach for Ramco. First, we made sure that Ramco's various content publishing sites, such as Blogs, YouTube, and Slideshare all had a significant presence online.
Second, we ensured the presence of Ramco on different social networking platforms: Facebook, Twitter, LinkedIn and Google+.
All of their content was uploaded to relevant content publishing sites, including presentations, films, documents, case studies, and so on. The above-mentioned platforms were used to advertise these materials.
An update a day is ardently followed by Ramco; the corporate blog, Slideshare and YouTube channels are each updated with content every day. Aside from these everyday activities, we ran Facebook and Twitter campaign for our fans. In addition, when Ramco participates in any event, a virtual presence is ensured via Twitter.