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echoVME Digital

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A Website makeover for a Makeover brand. Guess we TOPPED the list!

Success Story of WINK

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With WINK being a leading luxury salon in Chennai, we focussed on making the website easily navigable. This was done for better rankings on the Search Engine Results Page (SERP) and enhanced traffic to the site. Over a period of time, we were able to increase the organic leads, along with substantial improvement in the SERP rankings!

Our Main Focus Was:

  • To rank on top of the Search Engine Results Page (SERP)
  • To garner more organic traffic to the website
  • To increase the monthly organic leads received through the website
  • To make the website more user-friendly, with improved quality of content

We were able to achieve the desired results using the best SEO strategy. By closely tracking the results and making tweaks wherever necessary, we were able to reach the goals we set for WINK. 

Strategies we implemented

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  • First, we conducted a complete audit of the website and righted the errors we found.
  • We heavily relied on Google Analytics and Google Console to learn more about the audience that makes for the website’s traffic and understand the website's overall health.
  • Next, we decided to work on making the content keyword rich. For this, we chose the most relevant long-tail and location-based keywords after conducting extensive keyword research.
  • The aim here was to place more emphasis on quality keywords.
  • Once we were done updating the content according to the keywords, we indulged in tracking down and solving on-page errors.
  • We added a chatbot to generate more organic leads.
  • Lastly, we optimized and updated WINK’s Google My Business account and optimised images as well. This was necessary as WINK has a strong local presence.

Results we obtained

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  • Ranking in 3 Months : 3nd Pages
  • Ranking in 6 Months: 1st page
  • Monthly Organic Leads: 80 - 100
  • Monthly Organic Traffic: 3,000+
  • Organic Traffic Increased: 45%
  • Bounce Rate Decreased: 40%

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