The digital marketing landscape is one that constantly reinvents and innovates itself. This enables us to learn and unlearn in the whole process. With each passing year, we look forward to the changes it brings so we can accommodate ourselves to the trend of the industry. Our Thinker-In-Chief, Sorav Jain writes:

“I was just evaluating my Social Media Marketing predictions made for year 2014 and I am very glad almost all the predictions came true except Google+ holding the same place as it was! With a lot of social media platforms to choose from, you pretty much have to know where you are going before you embark on your journey to get your social media game right.

So, where are we heading towards in 2015? While we get our hands on various national and global brands, these predictions are an accumulative personal perspective of what we have experienced at echoVME – Digital Marketing Training and Services Company:

1. Email Marketing is Dead, Re-Targeting is the New Cool:

Other than key opt-ins, emails are passé. Building custom audience and targeting your website visitors is important. Investing in re-targeting strategies will help brands distribute content. Build a database of your customers – make it mandate and invest in re-targeting them through Facebook! Re-targeting works well while advertising on 3rd party apps too through Facebook Ads Network.

Re-targeting might get monotonous , unless the brands don’t invest in new form of ad creatives every alternative day. You might fail if you use the same old creatives for months.

Continue reading the article on Soravjain.com here: http://goo.gl/VBZrg9