Case Study: The recent case of Deepika Padukone protesting against her cleavage reporting in an abrupt way by Times of India has showcased importance of Online outrage and how a brand should really perform during these times. We are all aware of the fact, Deepika made a tweet and later wrote an open letter to Times of India to which TOI gave a defensive reply instead of apologising or remaining silent made more celebrities, media houses go furious against Times of India.
Though TOI is a giant they should really learn the importance of apologizing at-least when the outrage was Digital and when the media houses are already against the giant brand for competitive or ethical reasons! TOI’s reputation is on stake and the brand should really do something about it than making more remarks on the actress and loosing it all – There is more power to Women after all!
Having said all this, we all know it possibly could be a publicity stunt by the leading actress to promote her movie Finding Fanny! In this article today, I am trying to put across necessary points for a brand to take care of its Online Reputation and act accordingly!
It is interesting to note how more and more business/individuals are investing in online reputation management (ORM). People tend to set up accounts on Facebook, Twitter, and LinkedIn in order build their online brand reputation and personal identity. But that’s is not enough, monitoring and protecting your brand is an important task. An interesting infographic from mashable explain things you need to know to protect your online reputation.
However, we generally face off social media attacks, bad reviews from competitor, off-putting press and forum posts and other negative search engine result that can destroy our brand or business name. So, one should mainly understand that ORM is an ongoing process and requires getting truly proactive. Apart from following various paramount for reputation management you should follow these 5 essential things while doing ORM:
1. Start with Monitoring
2. Use your brand name wisely
3. Be up-to date on all Social Media Platforms
4. Follow White Hat SEO
5. Listen and Respond Positively
The above 5 points are explained in detail on Sorav Jain’s Social Media and Digital Marketing Blog. The first few paragraphs are originally taken from there!