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20 Best Examples of How Top Brands Use Instagram


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Many brands and companies have started using Social Media to promote their brand to a large number of audiences. Instagram is one of the well established social media where the youth connects to the brands activities more closely.

Below are the best examples of brands who have creatively used Instagram to its best.

1. Frooti

Frooti has been with us since 90’s and till now it’s everyone favourite in India. Frooti has experimented with itself over three decades to make it big day by day. The new campaign ‘The Frooti Life’ has been widely marketed on the social media and created hashtags and tweets. The agenda of the campaign is to increase brand equity and re-branding it again to win the audiences hearts.

2. Audi

The account says it all – luxury without compromise. The account displays collection of cars which Audi manufactures. Through social media, they closely observe their followers feedback on their each post. The followers go crazy with Audi cars and its mind-blowing features.

How to ask for an #Audi: Look for any opportunity to leave a hint.

A photo posted by Audi (@audi) on Dec 24, 2015 at 4:32pm PST

3. Staples

Staples is popular among the folks where the Instagram account shows colourful and great stationery items. The content on the account is engaging, colourful and stays true to the brand identity. They display various collections in the stationery industry and publish the follower’s artwork using Staples products.

Forget the norm. Try new things, take risks, follow your own lead. Go #MakeMoreHappen #Inspiration

A photo posted by Staples (@staples) on Jan 27, 2016 at 7:46am PST

4. Headspace

Headspace is all about meditation and wellness of mind in this busy world. The content which they posts are more of graphic, tricks & tips, benefits of meditation and body. The content has bright colours with graphics and information with engage the followers and wants to stay connected with them.

5. Intel

Intel – already a famous brand among youth and tech lover for showcasing everything from nature to high-end technology. Their account shares behind-the-scenes and innovations which happens through photographs. Their latest ventures are XGames and partnership with ESPN to bring real time performance.

6. Taco Bell

Who doesn’t like food? Promoting food variations on Instagram is mere treat to your eyes. Taco Bell’s account focuses on tacos lovers. The account shows about variety of tacos and Mexican food.

7. Bonobos

Bonobos was started in 2007 for men as many of them had the fitting problems. So Bonobos started designing a whole range of clothing fashion for men. Followers send their photos of wearing Bonobos garments and get a chance to pose as models. It is one of their social marketing tactics.

Miami, meet our real-life website. Our newest Guideshop location is now open at Wynwood Arcade.

A photo posted by Bonobos (@bonobos) on Aug 12, 2016 at 11:43am PDT

8. Target Style

Target Style targets hair style, home decor and many more Instagram accounts to display their merchandises. But its style page is the best among all to try out new stuff with your hair and personality. The account portrays fashion and glamour at its best.

9. Play Boy

Playboy, a digital media forum is known for its mischievous image for over 60 years. The account shows the latest updates on entertainment, photoshoot and exciting content about men. It has nearly 5.2 million followers on Instagram.

10. Adidas Originals

The Adidas Originals account features cool photographs of how people use their shoes to fulfil their aspirations. From Dance to wanderlust, the company has given a new image to them on social media. The Adidas Originals has four times more followers than the Adidas Company’s account.

11. Free People

The account les the world post videos and photos of them who live free through music, art, fashion, travel and everything. It doesn’t promote itself as a clothing brand for women and that’s its biggest USP.  @fpmovement is their famous hashtag where people post their photographs of wellness, beauty, clothes and lots more.

A photo posted by freepeople (@freepeople) on Sep 10, 2016 at 6:17pm PDT

12. Red Bull

People on Instagram post their #GivesYouWings experiences of adventure sports. It targets all the fun-filled fearless action and adventure lovers to inspire them.

Tag your friend that won’t stop dabbing! ?? ?: @martinsoederstroem ?: @adamklingeteg #mtb #dab #sweden

A photo posted by Red Bull (@redbull) on Aug 16, 2016 at 4:00am PDT

13. Burberry

Burberry posts exemplary photographs of people with English attitude and dressing style. Their account gets successful in making men and women envy of not possessing any Burberry item.  Their behind-the-scenes shoots have some great piece of clothing range to have a sneak on.

A photo posted by Burberry (@burberry) on Sep 19, 2016 at 11:52am PDT

14. Starbucks

Starbucks uses the social media benefit to the fullest by posting new flavours of beverages, coffees and delicious food. Each photograph has balance spacing with bright colours. Freshly brewed relationships over Starbucks!

15. Oreo

The brand connects pretty much with the young generation because of its advertisements and creative’s. Due to ads, many people enjoy Oreo biscuits as Twist-Lick-Dunk. It has become their USP and now Oreo has come with so many variations and recipes on their social media accounts.

Gazing at the stars is even better with a treat. Try Oreo S’mores flavored cookies.

A photo posted by OREO (@oreo) on May 19, 2016 at 7:19am PDT

16. Converse

It is a sensation till today among the youth about Converse shoes and apparel. It is a fashion statement in workplace and what your mind says. The account showcases Converse’s strong and fun aspects what the people enjoy.

17. Sharpie

Sharpie is a famous stationery brand and lets the followers to display their talent by using their absolute innovative Sharpie stationery. Their hashtags, #sharpiesays, #sharpiequotes are used to show the hidden art of the people. Their strategy for social media is to reach out around the globe and make the best quality stationery to fulfil our dreams.

A photo posted by @sharpie on Aug 13, 2013 at 3:27pm PDT

18. Vans

This 50 year old brand has captured the attention on social media with some cool shoes and appeal every day. In their account, they display the craziness and madness for shoes in people.

19. Forever 21

The account features professionally photographed models and the clothes which set the mood accurately. The company also uses the hashtags so that their customers can show their F21 items. F21 displays some extraordinary clothing and accessories on their account which will make you own them.

A photo posted by forever21 (@forever21) on Sep 17, 2016 at 12:33pm PDT

20. Warby Parker

This brand has an amazing story to start Warby Parker and they have succeeded in achieving their goal. The brand wants to eradicate the problem of bad vision and so they have partnered with a Non-Profit Organisation, Vision Spring. Their account has photographs of people wearing and using their eye wear in different ways among different people.


Sorav Jain

Sorav Jain is one of the leading and top-notch digital marketing influencers who kickstarted his career as an SEO specialist and became the driving force behind establishing echoVme Digital, one of the top digital marketing agencies in Chennai. At echoVme Digital, Sorav Jain works closely with his team of top-notch professionals with expertise in several domains of digital marketing, bringing the best ideas to the table with several years of experience. He founded Digital Scholar in 2019, an educational institute that offers top-notch digital marketing training for several enthusiasts

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