Many brands and companies have started using Social Media to promote their brand to a large number of audiences. Instagram is one of the well established social media where the youth connects to the brands activities more closely.
Below are the best examples of brands who have creatively used Instagram to its best.
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Frooti has been with us since 90’s and till now it’s everyone favourite in India. Frooti has experimented with itself over three decades to make it big day by day. The new campaign ‘The Frooti Life’ has been widely marketed on the social media and created hashtags and tweets. The agenda of the campaign is to increase brand equity and re-branding it again to win the audiences hearts.
The account says it all – luxury without compromise. The account displays collection of cars which Audi manufactures. Through social media, they closely observe their followers feedback on their each post. The followers go crazy with Audi cars and its mind-blowing features.
A photo posted by Audi (@audi) on Dec 24, 2015 at 4:32pm PST
Staples is popular among the folks where the Instagram account shows colourful and great stationery items. The content on the account is engaging, colourful and stays true to the brand identity. They display various collections in the stationery industry and publish the follower’s artwork using Staples products.
Headspace is all about meditation and wellness of mind in this busy world. The content which they posts are more of graphic, tricks & tips, benefits of meditation and body. The content has bright colours with graphics and information with engage the followers and wants to stay connected with them.
A video posted by Headspace (mindfulness app) (@headspace) on Aug 24, 2016 at 5:08pm PDT
Intel – already a famous brand among youth and tech lover for showcasing everything from nature to high-end technology. Their account shares behind-the-scenes and innovations which happens through photographs. Their latest ventures are XGames and partnership with ESPN to bring real time performance.
6. Taco Bell
Who doesn’t like food? Promoting food variations on Instagram is mere treat to your eyes. Taco Bell’s account focuses on tacos lovers. The account shows about variety of tacos and Mexican food.
If you never try, you’ll never know! Our signature crunchy taco, soft taco and Chalupa! #TacoTuesday #tacoandtequilatuesday #TacoBellNehruPlace #Taco #Chalupa #fortheloveoffood #Foodie #BloggersMeet #Taste #InstaLove
A photo posted by Taco Bell India (@tacobellindia) on Aug 23, 2016 at 8:30am PDT
Bonobos was started in 2007 for men as many of them had the fitting problems. So Bonobos started designing a whole range of clothing fashion for men. Followers send their photos of wearing Bonobos garments and get a chance to pose as models. It is one of their social marketing tactics.
8. Target Style
Target Style targets hair style, home decor and many more Instagram accounts to display their merchandises. But its style page is the best among all to try out new stuff with your hair and personality. The account portrays fashion and glamour at its best.
A photo posted by Target Style (@targetstyle) on May 17, 2016 at 4:24pm PDT
9. Play Boy
Playboy, a digital media forum is known for its mischievous image for over 60 years. The account shows the latest updates on entertainment, photoshoot and exciting content about men. It has nearly 5.2 million followers on Instagram.
10. Adidas Originals
The Adidas Originals account features cool photographs of how people use their shoes to fulfil their aspirations. From Dance to wanderlust, the company has given a new image to them on social media. The Adidas Originals has four times more followers than the Adidas Company’s account.
A photo posted by adidas Originals (@adidasoriginals) on Aug 13, 2016 at 6:26am PDT
11. Free People
The account les the world post videos and photos of them who live free through music, art, fashion, travel and everything. It doesn’t promote itself as a clothing brand for women and that’s its biggest USP. @fpmovement is their famous hashtag where people post their photographs of wellness, beauty, clothes and lots more.
A photo posted by freepeople (@freepeople) on Sep 10, 2016 at 6:17pm PDT
12. Red Bull
People on Instagram post their #GivesYouWings experiences of adventure sports. It targets all the fun-filled fearless action and adventure lovers to inspire them.
A photo posted by Red Bull (@redbull) on Aug 16, 2016 at 4:00am PDT
Burberry posts exemplary photographs of people with English attitude and dressing style. Their account gets successful in making men and women envy of not possessing any Burberry item. Their behind-the-scenes shoots have some great piece of clothing range to have a sneak on.
A photo posted by Burberry (@burberry) on Sep 19, 2016 at 11:52am PDT
Starbucks uses the social media benefit to the fullest by posting new flavours of beverages, coffees and delicious food. Each photograph has balance spacing with bright colours. Freshly brewed relationships over Starbucks!
#StarbucksForLife is back! ⭐☕⭐ #StarbucksRewards members play for a chance to win 24 million Bonus Stars & free ☕ for a month, a year, and even life! Today–Sept 12. NO PURCHASE NECESSARY. Participating US & Canadian stores only—includes Washington D.C., excludes Quebec. Must be 18 or older. Ends 9/12/16. For Official Rules, including how to enter without purchase, visit: sbux.co/starbucksforlife
A photo posted by Starbucks Coffee ☕ (@starbucks) on Aug 4, 2016 at 2:32pm PDT
The brand connects pretty much with the young generation because of its advertisements and creative’s. Due to ads, many people enjoy Oreo biscuits as Twist-Lick-Dunk. It has become their USP and now Oreo has come with so many variations and recipes on their social media accounts.
A photo posted by OREO (@oreo) on May 19, 2016 at 7:19am PDT
It is a sensation till today among the youth about Converse shoes and apparel. It is a fashion statement in workplace and what your mind says. The account showcases Converse’s strong and fun aspects what the people enjoy.
A photo posted by @converse on Aug 23, 2016 at 11:09am PDT
Sharpie is a famous stationery brand and lets the followers to display their talent by using their absolute innovative Sharpie stationery. Their hashtags, #sharpiesays, #sharpiequotes are used to show the hidden art of the people. Their strategy for social media is to reach out around the globe and make the best quality stationery to fulfil our dreams.
A photo posted by @sharpie on Aug 13, 2013 at 3:27pm PDT
This 50 year old brand has captured the attention on social media with some cool shoes and appeal every day. In their account, they display the craziness and madness for shoes in people.
A photo posted by vans (@vans) on Jun 30, 2016 at 9:45am PDT
19. Forever 21
The account features professionally photographed models and the clothes which set the mood accurately. The company also uses the hashtags so that their customers can show their F21 items. F21 displays some extraordinary clothing and accessories on their account which will make you own them.
A photo posted by forever21 (@forever21) on Sep 17, 2016 at 12:33pm PDT
20. Warby Parker
This brand has an amazing story to start Warby Parker and they have succeeded in achieving their goal. The brand wants to eradicate the problem of bad vision and so they have partnered with a Non-Profit Organisation, Vision Spring. Their account has photographs of people wearing and using their eye wear in different ways among different people.
We’re excited to announce that we’re—at long last!—opening our store in Austin! The grand opening of South Congress is this Saturday, August 27. Come by to see us and celebrate with @dolcenevegelato! You can’t miss the sign out front—in full, it reads: Your eyes are the windows to your soul. (Your glasses are the windows to your eyes.).
A photo posted by Warby Parker (@warbyparker) on Aug 25, 2016 at 8:06am PDT