In the digital era, information is available at your fingertips and customers are clouded with information from all sides. It is then, that the kind of information that is provided by brands to its consumers, matters and forms a brand image. Content marketing helps brand curate, create and deliver great content to their consumers. Content marketing tools are useful in achieving your online marketing goals.
In order to not get ignored or swamped away from the volumes of information available, we have put together 10 essential content marketing tools that would set you apart from the rest.
Research and content curation is vital for effective content marketing. Let’s start with some content marketing planning tools for content discovery and ideation.
Quora is an online community where the members engage in dialogue by asking questions and answering them. It is a great content marketing platform to gauge what topics are trending and what people are discussing in the digital space. It is an effective medium to pick out blog and content inspirations.
Twitter is another excellent medium to pick out content inspiration and idea from as it gives an insight on what topics are trending and topics people are tweeting about. It also easily defines the audience that is tweeting about certain topics and helps you find content ideas based on your target audience.
Images are an important part of effective content marketing. The content delivered is further enhanced by images that deliver the message even better. Pexels is one such repository containing over 10,000 free, high quality, hand picked stock photos. Over 1,500 photos are added every month. These could be used for free and modified as per your requirement without any permission.
Now, let’s move on to the writing tools that would aid in effective content marketing.
Once, the images for the content are chosen, you can edit the images using a third party tool called Canva. Canva is an interesting online design tool that helps you to choose from an array of templates and tweak it according to your need. It is very effective if you lack design skills and also helps save time.
It is very important to run your content through a grammar and spell check, as even a single typo or grammatical error could alter the way your audience perceives the brand. Grammarly does the job for you. Once the content is prepared, run it through Grammarly to ensure its error free. You can use the Chrome plug-in for an easier check.
The next step after the content is ready is to put together with suitable images, scheduling and sharing the posts on social media. Hootsuite is by far the top choice for Social media sharing and scheduling. It enables you to manage all your social media accounts in one place and also monitor hashtags, track and respond to mentions and comments.
Emails are an excellent way to optimize the reach of your content. Mailchimp is the most widely used email marketing tool that would enable you to deliver the content to over 10,000 people at once, resulting in enhanced content marketing.
Trello is a perfect tool to help you organize your projects, streamline your thought process and note down your ideas. This tool is useful when you are flooded with many projects and writing assignments. It is a perfect organizing tool to help you create content without chaos.
IFTTT helps you streamline your social media marketing and increase the productivity of all your web applications and platforms by making them work together more effectively.
10. Google Analytics:
Google analytics is the most widely used content marketing tool. It enables in analyzing the keywords searched by people all over the world, helping you create content accordingly.
With the help of these 10 basic content marketing tools, you can now enhance the effectiveness of content marketing and stay a cut above the rest.