“Content is king” Bill Gates said these words 2 decades ago and today we see it becoming increasing apparent. Good content brings in the right kind of people and poor content drives away people from your website! Listed below are 7 reasons why content will always be King!
1. Improves your website ranking
Content is one of the important key elements for being on top through SEO. Search engines look for quality and not quantity while ranking your website. So deliver quality content to your customers. Figure out how you can be creative with your website using keywords and always update your website. This will automatically keep your website on top.
2. Makes you stand out from the crowd
Search for words which are frequently searched by people and use those words in your website. The content which has the ability to attract customers and make them buy your product or service is the real success. This helps you in standing out from your competitors. Regular content updating keeping in terms with trends will definitely help you in staying on top of your game.
3. You become the leader in the market
To be a leader you need to give quality content to your customers. Only when people find something different in your website they will start following you. Update latest news before other brands. Try to be active in atleast 5 commonly used social channels, route your followers from the social media platforms to your website. This will increase your presence and when people find your brand in every channel it aids brand recall and creates stickiness for your brand, making you a leader in the market.
4. Acts as an effective tool to attract future employees
Content in the website replicates the companies personality. It gives a clear picture about the company and its working environment. The website content is the first thing the candidate will be looking at when he is interested in your company. So content is very important if you want talented people in your company.
5. Creates traffic for your website
Content will always be the medium to create traffic for your website. Find out what kind of content your customers are looking for and if you’re able to give them want they want then you just rule. Start writing blogs on the frequently searched words. Blogging is one of the greatest tool to create traffic for your website. Write some valuable content which is useful for your audience and you will see traffic in your website.
6. It plays an important role in the buying process
60% of the buying decision is done before the actual purchase takes place and it is done through content available in the website. Content plays an important role in consumers buying behavior. It is what convinces buyers to choose a product or service. Creating awareness about the product or service is necessary and this can be done only through content marketing.
7. Excellent tool to increase the morale of the staff
Employees are the most valuable asset to any company! It is necessary that they are motivated and appreciated for their work. One way to motivate them is to ask them to provide content for your company’s blog and feature them in it. This motivates employees as they are given a chance to contribute for their organization’s website. They feel happy when they see their name posted and in return you get good content for your website written by your own employees.
So here it is! The 7 reasons why content is the king! We believe that the right kind of content will bring in the right kind of people to your business! What are your thoughts?