The beauty salon industry has a huge market value and thanks to digital media, it continued to thrive despite the pandemic. Do you want to know the digital marketing strategy for beauty businesses and beauty salons? Then check out this blog.
The beauty salon industry’s global market is expected to reach $191.6 billion by 2027.
If you want your beauty salon to be the one that hustles through the beauty salon market, then to grow your business, you will need to market it. There are endless ways to market the business, and digital marketing is an indispensable one. you will be able to find numerous digital marketing strategies for the beauty industry that works well.
This article will provide you with some of the top digital marketing strategies for beauty businesses that can help boost your business. So get started with some of these strategies today that will help your salon thrive in the digital world.
1. Social media presence
According to GlobalWebIndex, 54% of social browsers use social media to research products and services.
Social media marketing is indispensable and primary when it comes to digital marketing for beauty salons. Your social media page should look like a miniature outlook of the salon, and feel free to play with all the intricate details of your salon.
Post pictures and videos of the outlook of your salon, design innovative creatives and be ready to drop them. Post stories at least 2 to 3 per day and are consistent.
Make sure to capture your services on your clients and post them in your stories. Make sure you tag your clients as to when they tag you back in their stories, you will receive good recognition and traction of customers from the client’s side of followers.
Social media is a powerful tool, and there is so much more than you can do in social media. As a result, it is one of the most important digital marketing strategies for the beauty businesses.
2. Youtube videos
Youtube is the 2nd most visited site globally, and it is an effective platform for marketing businesses.
Makeup and beauty videos on youtube have high audience reach and engagement. Create a youtube channel for your beauty and salon brands. Make sure to create videos that are fun, and engaging. Adding videos of services offered at your place of business can be a great way to connect with the audience and gain their trust. Make use of the effective youtube platform for reaching a large audience. The added benefit is youtube starts paying you after you reach a specific number of viewers and subscribers. This is not only an effective way to market your services but also generates a side income.
3. Client testimonials
A whopping 97% of B2B consumers say that they rely on testimonials and reviews.
If there is one age-old digital marketing strategy for the beauty industry that will continue to generate great leads, then that’s client testimonials being published on websites. Client testimonials and reviews are the keys to gaining a reputation. So be ready to ask for testimonials and reviews from your clients if they like your service. This will help you gain the trust of various people looking to availing of beauty services and would preferably seek out your place for services.
4. Collaborate with influencers
It is expected that the global influencers marketing platform is expected to grow to 24.1 billion by 2025.
Influencer marketing is the next big thing in digital marketing, and be it the digital marketing strategy for the beauty businesses or any business, and influencer marketing will speak volumes. People listen to people they look up to. Find well-known influencers who are known for their recognition on social media and offer them a visit to your beauty salon. Be ready to drop them a free service and ask them to do a story and post on the services that are offered. In doing so, you will be able to gather the attention of the influencers’ followers who will be ready to try out your services. Adding a referred
5. Run targeted ads campaign
Nearly 66% of businesses advertise online, and they think it’s an effective way to generate leads for the business.
Running Facebook and Instagram ads can be yet another way to target your audience. Through pay per click campaigns, you can target the audiences as per the demographics, interests and similar preferences. Ads is an easy yet effective way to reach audiences easily. Ads can be one of the easiest ways to reach out to potential clients.
6. Generate customers through social listening
Have you ever noticed that you would have spoken about some product with your friend and ads and products suggestions related to it pops up? Well, that is because social listening is one of the most useful digital marketing tactics to know about your customers. It involves monitoring social media channels to find brand mentions and see who is talking about services related to you. This is an amazing digital marketing strategy for the beauty industry. Through social listening tools, you can directly reach out to potential customers.
Hubspot, Sprout Social, and Falcon.io are a few of the best social listening tools.
7. Keep up with the viral trend
Be it the reels on Instagram or the short snippet video on Facebook, there is always a trend keeping people hooked. So be ready to move out of your comfort zone and post reels and fun and engaging videos. This will increase the follower’s engagement and online brand presence. There is no better way to market your brand or have an effective digital marketing strategy for the beauty business than to get out there and entertain and engage with the audience.
On average, Instagram reels help get 22% more engagement than static posts?
8. Run a social media competition
Nearly 89 % of industries use social media videos contests to promote their products and services.
This is one of the most effective ways to increase your brand recognition. Run fun and engaging social media competition to give out gift cards and free services for the winners. Curate the competition in such a way that it engages the followers, creates brand awareness, increases your Instagram followers, drives traffic to your website and more. This can be one of the easiest ways to curate a digital marketing strategy for a beauty business.
9. Target local audience
Posts with a location receive about 79% of engagement.
Be ready to optimize your social media site for local search. This is an effective digital marketing strategy for the beauty industry to gain the attention of local clients. Hence make use of geotags. Use local hashtags in your posts, as this will create an audience base for you. Using a referral program where the client who refers their near and dear about your services is an effective way to leverage local leads.
10. Beauty tips and blogging
Did you know that 84% of companies have a content strategy and blogging works out great for creating brand awareness?
Create a blogging website and write articles related to beauty, skin and hair care. Blogging is always an effective digital marketing strategy for the beauty businesses. Feel free to spill genuine tips and advice which might help. Feel free to share the articles on various social media platforms. Post snippets of the blog along with the link. The tips shared might be useful and create recognition among the audience. Keep a continuous track of the DA score of the website as the higher the DS score, the higher the reach among the followers.
Running a beauty salon demands you to be updated with the latest beauty and grooming trends and be updated with the latest digital marketing trends. Go that extra mile and curate digital marketing strategies for beauty businesses to create a strong online presence for your brand and garner clients from all over.
Are you trying to create a strong online presence for your Beauty Salon? Then get in touch with the best digital marketing agency, echoVME. We will curate amazing digital content and digital marketing strategies to boost your brand value.