With the growth in the fashion and luxury industry in past years, there has been a growth in the adoption of digital marketing strategies to manage the increasing number of online platforms. However, with the number of platforms on which these brands can reach their audience, it becomes a challenge for the brands to select the right digital marketing strategy for their business. We have wrapped up a few top-notch digital marketing strategies for fashion and luxury brands in this blog.
Top 10 Digital Marketing Strategies For Fashion And Luxury Brands
1. You Need To Rule on Social Media
As we all know, social media has become our go-to for everything, and so is it for digital marketing strategy for fashion and luxury brands. Right from information on current affairs to getting to know about newly launched brands, social media has it all. When it comes to digital marketing strategies for fashion and luxury brands, social media presence will help out a great deal.
a. Focus More on Instagram
Instagram has made it easier for brands to showcase brand’s products and services. So the thumb rule of having a social media presence is you need to post perfect pictures of your products and services.
| 93% of consumer engagement with luxury brands happens on Instagram. |
Create engaging posts that keep your customers hooked to your brand. Consistently post content that is attention-grabbing like the Instagram stories and reels. Amusing reels are found to do great on Instagram and making use of the same. You can also go on timely lives and also answer Q&A to keep your customers engaged and informed.
| Chanel is the luxury brand with the topmost followers of 47.3M on Instagram. |
b. Focus more on Pinterest
Pinterest is a place where great ideas come together. Aesthetic pictures on Pinterest are attention-grabbing and create brand visibility. Fashion and Luxury brands are always on their toes to generate content that keeps the audiences hooked. To create brand awareness on Pinterest, make sure that you keep in mind how people look out for products and ideas.
| Pinterest users are 2.6x more likely to make a purchase after viewing brand video content. |
Use board sections and keep a tag of all your posts and keep your Pinterest updated. Since Pinterest is a place for aesthetic ideas, Pinterest is a great digital marketing strategy for fashion and luxury brands.
2. Make use of Remarketing
Remarketing is the easiest and cost-effective way of marketing that is found to generate great leads and sales as well. Remarketing is a form of marketing where online advertisements are directed towards those who have already shown some interest in the brand. Remarketing can aid and be one of the notable digital marketing strategies for fashion and luxury brands.
| The average click-through rate of the retargeting ads is 10 times higher than regular display ads. According to Remarketing stats, Retargeting Ads Cost About Half of what Search Ads Cost and also generates great leads. |
Tailor-made ads curated to reach out to potential customers Google Adwords, Facebook ads, Instagram ads are a few of the tools that are made use of to do remarketing for Fashion and luxury brands. Nykaa majorly targets young and middle-aged women. Likewise, understand the user demographics of your target audience and do remarketing.
3. Collaborate With Influencers and Celebrities
Luxury influencer campaigns are the ones that produce great leads and create brand trust. Nowadays, people trust influencers more than traditional celebrities, and making use of niche-based influencers can yield great results.
| Nearly 74% of luxury brands claim that influencers play a vital role in products launches. |
Each luxury brand considers influencers collaboration success in a different way. There are widely categories like web traffic generated, number of times the content was shared, revenue generation, press coverage, lead referrals, number of mentions in blogs and more.
Influencer marketing is one of the useful digital marketing strategies for luxury brands. They help a great deal in content promotion, brand campaign, event production, crisis management, corporate communications and much more.
4. Build a Functional And Eye-Catching Website
A website is an online preface of a business that can be used for showcasing products updates. Online luxury brands need to have a website and can not function otherwise. Make sure that the website has all the feasible and highly functioning options like the product categories, filters, add to cart options, easy payment options and much more. Developing a lively, attractive, and highly user-friendly website is fashion and luxury brands’ primary and vital digital marketing strategy.
| According to a report by Stanford,75% of people base the credibility of a brand or business based on how the website looks. |
5. Use Content Marketing To Share Your Expertise in Fashion
With everything turning digital and entertainment taking an online form vastly, content marketing is the key to reaching out to customers and marking your brand. Digital marketing strategies for luxury brands thrive on content marketing. Make use of all platforms like blogging, video marketing, podcasts, and other forms of online media to market your brand through entertaining and valuable content.
Video marketing on youtube is found to drive higher sales. If not for conversion in leads, youtube in itself pays a great sum of remuneration for reaching a certain number of subscribers and views.
| According to CMI’s digital content marketing stats, 72% of marketers say content marketing increases engagement and 72% say it has increased the number of leads. |
SEO-based blogging can indirectly help increase the website’s ranking on the search engine results pages and drive traffic. Podcasts are the new thing trending in the digital marketing world, and by making use of podcasts, you can create a sense of connection with your audience. Content marketing strategies are the key digital marketing strategies for fashion and luxury brands.
6. Use M-Commerce Platforms to Boost Your Sales
Smartphones have revolutionised the way we live. From products to services, almost everything is available at a fingertip. M-commerce is nothing but mobile commerce in which the mobile is used as the primary entity for online commercial transactions and Mobile shopping,
| Statistics show that 90% of online fashion and luxury brands traffic comes from mobile devices, and mobile purchases generate 70% of sales. |
Mobile banking and mobile payments are the topmost types of m-commerce. Use m-commerce as a strong platform for your business.
Being updated with the M-commerce platforms is essential for brands to boost their sales and enhance customer experience. M-commerce is one of the essential and topmost digital marketing strategies for luxury brands.
7. Stay Updated With the Latest Technologies
With the fast-paced growth and evolvement in technologies and smartphones, it is necessary for luxury and fashion brands to keep themselves updated with the latest usage.
| According to Statista, “The global artificial intelligence in the fashion market amounted to 270 million U.S. dollars in 2018 and was expected to grow at a CAGR of 36.9 percent during the forecast period from 2019 to 2027, to amount to 4.4 billion U.S. dollars by 2027.” |
Automation tools for messaging, chatbot setup, easy personalization, and filtering options, quick payment methods are a few of the top technologies that make marketing for fashion and luxury brands easier. It is necessary to be updated with the latest technologies, not just as digital marketing strategies for luxury brands but also in general accordance with a business.
8. People Love Personalised Options
Personalization is the key when it comes to fashion and luxury brands. Luxury brands in themselves are sought after by the elite class of people, and it is no doubt that personalisation sells well. From personalisation in emails and chatbots to personalized orders that the brands can take up, it is all about going the extra mile for the customers.
| According to salesforce, 70% of consumers say that how well a company understand their individuals needs impacts their loyalty. |
9. The Overall Look of Your Brand Matters a Lot: Visuals
Aesthetic content creates a great brand presence, brand value and sells better. Louis Vuitton’s logo is something that we all know of, and they have created a great presence for themselves by marketing their logo well. Visual marketing is the key digital marketing strategies for fashion and luxury brands.
| Chanel, Dior and Dolce and Gabbana are known for their visual marketing, and their success is something we all know of. |
From marketing the logo to marketing on social media to advertisements, visuals matter a lot, and it needs to be given great attention to.
10. Conduct Contests And Giveaways
Conducting contests are not only amusing but also images the customer with the brands. Everyone likes free stuff, and giveaways are an effective way to create engagement between the brand and the customers. Running social media content are one of the easiest yet effective ways to keep the customers hooked to the brand, and it is also an easy way to create better visibility and gain potential leads.
| Contest CTAs are found to have a 3.73% higher conversion rate in comparison to other CTAs. |
Contests and giveaways have always been found to do well, and making use of it can be one of the smartest digital marketing strategies for luxury brands.
Millennial consumers have a spending power of around $2.5trillion, and millennials and Gen Z are expected to represent 45% of the global personal luxury goods market by 2025. The fashion industry has been shown to be one of the most customer-led, product-driven industries. With the rise of social media and consumer habits, fashion and luxury brands have adapted well to a digitally-driven world. In a digitally-driven world, brands need to understand the importance of digital marketing and social media. The blog would have given you an idea on the top 10 digital marketing strategies for fashion and luxury brands. Implementing the same can help boost your business.
If you have any strategies to add on, do let us know in the comments below.
