Ecommerce brands are doing exceptionally well, and given that everything is turning digital, brands need to look for effective digital marketing strategies for e-commerce to market their products. In this blog, you will get to know about the top 10 effective digital marketing strategies for ecommerce brands.
Digital marketing is one of the most effective ways to market your eCommerce business. If you’re going to be online, then you need to market online to be found. If you have an e-commerce site, you should use several digital marketing strategies for e-commerce to drive traffic to your site, increase sales, and brand your business.
The most important aspect of any online business is marketing. It’s usually the most overlooked. Many marketers think that marketing is all about PR, SEO, and social media. But the biggest win is in generating high-quality leads. You can do this with a few strategies that are tried and tested.
So how exactly to market your e-commerce. What are the digital marketing strategies for e-commerce brands?
Top 10 Digital marketing strategies for E-commerce brands
1.Use aesthetic media to showcase the products
Showcasing the products the right way can be one of the best digital marketing strategies for e-commerce brands to promote the products. Photos and videos of original products convince the customers to buy them.
81% of consumers say video provides confidence in moving to purchase a product.
More than photos, video representation is bound to do well, is what we have understood. Making use of aesthetic media to showcase the products increase sales and conversion.
2. A swift and prompt e-commerce app/ website.
An easy-to-use app and website are of utmost importance to ensure easy customer usage. One of the best and pivotal digital marketing strategies for e-commerce is designing a mobile-friendly app and website.
According to Adweek, Google has found that 73% of consumers will leave an unfriendly mobile site and make use of a site designed for mobile use.
Since most shopping is carried out using mobiles and tablets, optimizing the site accordingly is the best idea to support consumers’ comfort.
3. Easy checkout and payment
Easy checkout and payment is the most basic and vital amenity in an e-commerce site. Cart abandonment is the most common issue faced by e-commerce sites.
The following are a few of the reasons for cart abandonment.
Developing a secure and fast-functioning website is necessary to avoid cart abandonment.
Hassles in payment, a high delivery charge, and incompatible payment types are a few other reasons for cart abandonment. Taking a look at the following and ensuring that the customers don’t face any troubles regarding the final check out is essential.
84% of people will abandon a purchase if they feel they are dealing with an unsecured website.
4. A strong Social media presence
Social media sites are gradually becoming the hub of e-commerce promotion. Most successful brands have a strong social media presence.
Playing coy and humble is not a suitable way of digital marketing strategies for e-commerce in today’s age. A strong social media presence is needed for sales.
An average e-commerce site is publishing 4.55 posts a week on their Facebook page, and their sales are also considerably higher than those who don’t.
Go create that social media account now to market your brand effectively.
5.Induce offers and discounts
Discounts and offers make people happy, and your sales increase multifold. Making use of push notifications, you can send discount notifications from time to time to your customers. This will prompt them to carry out a purchase immediately.
A study stated that people who received a $10 voucher saw a 38% increase in oxytocin levels. They were also found to be 11% happier than customers who didn’t.
6. Make use of user behavior and preferences data
Understanding customer behavior and their preference data is the key to effective digital marketing strategies for e-commerce brands.
Using tools like Google Analytics, Social rank, Social web, and much more can help understand the demographic of your customers and their preferences. Using which you can curate and promote products accordingly.
7.Deploy artificial intelligence
Artificial intelligence is made use of in every sector, and e-commerce is no exception.
Chatbots, virtual assistants, inventory management, intelligent product recommendations, email marketing campaigns are a few of the best use of AI in e-commerce apps and websites. This eliminates humans error and also provides a data-driven report.
61% of marketers state that artificial intelligence is the most important aspect of their data and digital marketing strategies for e-commerce brands.
8.Filter option and preference-based search
Using the filter options, consumers can search for the products they want as per their preferences. This preference-based search enables customers to find what they want easily.
Having a good filtering system is one of the best digital marketing strategies for e-commerce brands and can put you ahead of many e-commerce sites.
9. Referrals and Reviews are the keys
According to Trustpilot, it is said that about 14 percent of consumers are likely to write a review on their own, while 29 percent are likely to write a review when prompted by the brand.
People are convinced by their near and dear ones to buy a product no matter what. A referral bonus on a customer referring another can be yet another way to create leads and sales.
Referral and reviews are one of the best digital marketing strategies for e-commerce that you can make use of to drive traffic and conversions.
10. Re-target through ads
Re-targetting the customers through social media ads is one of the best ways to convince the customers to buy the products.
Video marketing campaigns across social media have proven to be a great way to increase eCommerce sales. Retailers can make use of one of these digital marketing strategies for e-commerce and promote their products across social media sites using visual content.
Hence it is evident that 80 percent of marketers use visual assets in their social media marketing, which, in turn, increases sales.
On testing 19 sites and benchmarking 50 major e-commerce sites on product lists and filtering usability, Baynard Institute found that 84% of the sites had a mediocre or poor product filtering experience.
Shopping elevates mood no matter what, and to elevate mood right at your fingertips, shopping apps provide an amazing way. If you are an e-commerce brand owner then, be wise to market your e-commerce brand using digital marketing.
Hiring a well-known digital marketing agency like echoVME could work in providing a strong online presence and implementing various digital marketing strategies for e-commerce brands.
Are you excited to try out these digital marketing strategies? If you have any queries or suggestions with regard to it, let us know in the comments below.
FAQs – Digital Marketing Strategies For E-commerce Brands
1. How do you create a digital marketing strategy for ecommerce?
You need multiple digital marketing strategies for ecommerce like having an app or a website, user-friendly navigation, and a strong social media presence.
2. How does digital marketing help in ecommerce?
Digital marketing strategies for ecommerce help businesses shift to the online world and reach a wider audience. If you have an e-commerce site, you should use several digital marketing strategies for e-commerce to drive traffic to your site, increase sales, and brand your business.
3. How do I make my ecommerce business successful?
You can make your e-commerce business successful by using digital marketing strategies for ecommerce. To know more about how to do so, you can read this blog:
4. How do I promote my ecommerce website?
You can promote your ecommerce website by using various digital marketing strategies for ecommerce. You can re-target through ads, give out discounts and use SEO for promotion.
5. What is the most effective digital marketing strategy for ecommerce brands ?
There are many effective digital marketing strategies for ecommerce. Some of them include having a social media presence and a prompt app or website.To know more, you can read the blog:
6. What are unique online marketing strategies for an ecommerce business?
The most unique digital marketing strategies for ecommerce businesses include having filter options on your website, using AI where necessary, and including referrals and reviews.
7. What is the best marketing strategy for an Indian e-commerce brand?
The best digital marketing strategies for ecommerce for an Indian brand is to make a user-friendly website or app with filtering options and having easy payment options like cash on delivery.