Online Grocery Stores are helping a great deal in getting groceries delivered right at the comfort of our place with just a few taps. Online grocery stores are making use of online platforms like apps and websites to sell groceries online. Customers can add to their shopping cart the groceries they would like to purchase and get their groceries delivered instantly. The pandemic gave a strong push to the usage of online grocery stores, and ever since then, online grocery sales have been gradually spiraling upwards. If you are planning to hop into an online grocery selling business, then there is no better time than now.
|India’s online grocery market size was estimated to be $ 2.9 billion in 2020 and is expected to reach $ 4.3 billion in 2021.|
So marketing is the key when it comes to running an online grocery store. A clear-cut marketing plan for an online grocery store is needed if you are aiming for success. You also need to have a marked digital marketing strategy for the online grocery business. Did you know that most of the online grocery businesses fail within 3 years of launch? Even Amazon has launched an online grocery store.
To be one of the leaders in the competitive online grocery industry, you need to be able to use the digital marketing strategies for an online grocery store to boost your customer base.
Top 10 Digital Marketing Strategies For an Online Grocery Store
1. Launch A User-Friendly Grocery App
It goes without saying that in running an online grocery store, a user-friendly app is the primary and the most vital thing. Design the app in a way that it has all the features that are needed for a well-functioning and comfortable online app. The app should have the necessary features like easy login, faceted search, order tracking and status, product comparison, and feedback options.
|As of 2019, Bigbasket is the online grocery store that had the highest market share of over 35 percent in India. Bigbasket has a smooth and user-friendly app and website, which is a major contributor to their success.|
The app should function without any hassles, and the customers should find it easy to use. Most people who order from grocery apps are middle-aged people, and not many middle-aged people are well equipped to use an online app, so the app should be easily navigable and user-friendly.
2. Have Language Customization on your Website
Websites must be customizable according to the region and language. An online grocery website should have language options that the customers prefer, making the shopping experience so much easier.
Make sure that you provide language and region-wise customizations in your app, as this will increase the ease of brand usage and sales. In making a marketing plan for an online grocery store, be mindful of inclusivity.
|According to netcore, 3 in 4 customers prefer a customized shopping experience, and businesses that have invested in creating personalization have witnessed 4X revenue.|
3. Using Chatbots And QR Codes Will Aid Your Customers
Using chatbots to understand the requirements of customers is one of the best possible ways to help customers find what they are looking for. This is one of the best digital marketing strategies for an online grocery store, which increases the customers’ purchasing tendency.
According to Userlike, 68% of consumers like to use chatbots because they provide quick solutions to what they are looking for
QR code has made things easier, from app download to app purchases. QR code is a unique barcode that is made use of by businesses in their sales and services.
|Nearly 86.6% of smartphone users have made use of a QR code at least once.|
Marketing your online grocery store’s app’s QR code on magazines and product packaging can generate more downloads, and it is an effective marketing plan for an online grocery store.
4. Push Notifications Will Nudge Customers To Buy
Push notifications from apps are one of the best ways to remind the consumers of the app and also nudge them to make purchases. Push notifications are the prompting text or pop-up ads that appear on a user’s mobile devices.
|Sending push notifications increases the app retention rate by 3 to 10 times. An actionable CTA is known to boost push notification campaign outcomes by 40+%.|
Push notifications with sales and discounts have higher open rates, and customers tend to make purchases immediately. Push notifications with CTAs like purchase now, buy now, and anything that prompts the customers to do well.
5. Sms And Whatsapp Marketing Will Create Personalization
The world is moving towards real-time marketing. With the use of SMS and WhatsApp, one can create a personalized marketing approach to their customers.
The frequency, location, interests, demographics can all be used to fine-tune the delivery of the
marketing message. Whatsapp marketing is mostly used to confirm the customers of their order and update them of their delivery.
|India has nearly 340 million WhatsApp users and is WhatsApp’s biggest market.|
All businesses are making use of WhatsApp marketing to increase their customers’ ease of online grocery shopping. Customers are more likely to purchase groceries from the online store that they feel secure shopping from, and businesses can use WhatsApp marketing to do the same.
6. Set Up An Attractive GMB Page
Setting up a GMB page and adding your offline store’s primary and needed details can actually boost your online presence and garner sales. If you are a business that has both an offline store and sells groceries online as well, then this will be beneficial for both. Add contact details, directions of the store, working hours, and photos of the store. Setting up a GMB page is one of the primary digital marketing strategies for the online grocery business.
|On average, 16% of businesses receive more than 100 calls each month from GMB.|
Set up your website and add a link to that as well as 56% of the actions on GMB listings are website visits. Having an updated website with purchase options can promote immediate sales.
Display customer testimonials and reviews on the GMB page. A business with 4+ stars in rating has a higher chance of generating more leads and promoting sales.
7. Social Media Marketing Will Always Help
Social media marketing using social media sites like Facebook, Instagram, and much more holds good even for online grocery stores. And it is one of the best digital marketing strategies for the online grocery business. Post consistently along with the trends of social media can increase attention and drive leads.
|200 million Instagram users visit one business profile each day. On, Facebook 10 billion messages are sent between the customers and businesses per average.|
Incorporating the brands in moment marketing and creating brand moments can keep the customers hooked to your brand’s page on social media. This can lead to the generation of new customers as well.
Facebook is yet another place for businesses to market their services and products. Facebook and Instagram are generally the primary social media sites that brands use, and you can use the same for your online grocery store.
8. Run In-Store Advertisements On Google, Facebook, And Youtube.
Create advertisements that are attractive and catchy and run targetted ads on Google, Facebook, and YouTube, as these platforms are known to drive good paid traffic.
Video marketing is found to do better than any other kind of advertising, and make sure to create a video ad that will gain the attention of your target audience.
|According to WebFX, people who click on google ads are 50% more likely to make a purchase. |
Facebook ads are made use of by most of businesses, and it can be one of the best digital marketing strategies for an online grocery store.
|In 2021, the average cost per action for Facebook ads is $18.68.|
Youtube ads are one of the best ways by which you can gain attention, and when making a plan for an online grocery store make sure to add a budget to youtube ads.
|Paid YouTube mobile advertising is more likely to receive viewer attention than TV advertising by 84%|
9. Showcase Promotional Pricing And Discounts
Pop up offers are the motivation factor that promotes the customers to make a purchase. Providing discounts will always be an effective way to gain customers’ attention. Pop-up offers have a higher click-through rate, and initiating the same will be one of the best digital marketing strategies for the online grocery business.
|55% of consumers who are subscribed to email prefer a loyalty reward, price dedication, and offers.|
You can send out offers through emails marketing, SMS marketing, and even through ads. The goal is to provide the best possible services and products at nominal prices, and this will create loyal customers.
10. Multiple Payment Options Make The Shopping Experience Easy
Did you know that cart abandonment is one of the biggest reasons that cause prospective leads and customers to wither off? To avoid this, make sure that you provide the customers with enough payment options. Making use of multiple payment methods can aid the customers in making an easy purchase.
|According to the world global payment report, the preferred payment method for shoppers is eWallets (36%), followed by credit cards ( 23%) and debit cards (12%).|
Many customers in India still prefer cash on delivery to avoid risks of fraud, and it can be one of the best ways to promote sales by offering cash on delivery services.
|According to Business Insider,83% of consumers in India preferred using cash on delivery as a mode of payment for online purchases.|
Keep the above in mind when you make a marketing plan for an online grocery store when you run yours. What are the above digital marketing strategies for the online grocery business that you will make use of when for your grocery business? Let us know in the comments below. If you are looking for the right place to provide you with the best digital marketing strategies for the online grocery store that you own, check out echoVME digital that is known for offering marked digital marketing services. Contact us if you have any suggestions or queries.