Digital marketing strategies are the key to promoting businesses and brands, and the FMCG sector is no exception. India’s FMCG market value was accounted for $110 billion as of 2020. So, What is FMCG?
FMCG is fast-moving consumer goods. They are basic consumer products like packaged food, toiletries, basic medicines, beverages, cosmetics, hygiene and sanitary products and more.
Did You Know
According to the Google India Search Insights 2018, it is said that by 2020, almost $ 45 billion of FMCG sales in India will be largely influenced by the internet.
To be honest, FMCG goods need no marketing in itself because of the nature of the goods and the demands it has. Since many brands and businesses are doing exceptionally well in showcasing their FMCG products, FMCG brands must market themselves digitally. Thereby being ahead of the competitors and gaining a good reputation in the market. So what are the digital marketing strategies for FMCG?
Top 10 Digital Marketing Strategies For FMCG
1. Launch an ecommerce store
The first and foremost digital marketing strategy for FMCG businesses is launching a swift ecommerce store. Create and optimize your ecommerce selling website
Make it optimizable for mobile devices, tablets, desktops and more. Make the website bold and lively. Showcase your products, put a price catalog, provide adequate shipping and payments options. Enhance your website experience by checking for core web vitals. Make sure to search engine optimize your website and help the website rank higher to increase its visibility.
Did You Know
According to Nasdaq, it is estimated that 95% of all purchases will be done using an ecommerce website by 2040.
Be it a B2B store or B2C store, make sure to expand the branches of services that the FMCG is willing to cater to.
You can also sell products on an aggregate ecommerce platform, if not for your own.
Make sure to launch your products on an established platform.
Creating an ecommerce website is the primary and important digital marketing strategy for FMCG. Whether it is a separate ecommerce site altogether for your brand or you are going to make use of the third-party ecommerce site to showcase and sell your products, going online is vital.
2. Go on social media
Social media is the most important and effective tool that all brands are making use of for digital marketing purposes. It is one of the effective digital marketing strategies for FMCG or any other sector.
Did You Know
According to global social media stats, 90% of the world’s internet users use social media at least once a month. The number of active worlds is users in Facebook and Instagram are; Facebook: 2.740 billion. Instagram: 1.221 billion
Give your FMCG brand an appealing social media presence. Create appealing posts, showcase your brand with creative content, make use of new trends on social media and be willing to create a solid social media presence. Facebook and Instagram have a higher reach, and creating an online presence for your FMCG business using social media are essential. Instagram and Facebook stories are invaluable tools to encourage and improve customer engagement. Run polls and Q and A sessions on social media sites to keep the audience engaged and hooked to the brand.
3. Run regional targetted ads
Targeted ads are run to showcase and target the customers who can be the potential customers and can benefit from the brand. Run targetted ads to reach out to these people and meanwhile use regional based content. Regional content creates an immediate reach and recognition. Regional content ads will provide an innovative way to display your brand and create a personalized reach.
Running google and facebook ads are an easy way of creating leads and is one of the effective digital marketing strategies for FMCG
4. Bring in the influencers
Did You Know
According to savemycent, 30% of online buyers have claimed that they would purchase things directly from social media sites like Facebook, Instagram, Twitter, Snapchat, and Pinterest.
Influencer marketing is an easy yet effective way to reach an audience and create loyal customers. Employ influencers with good engagement to showcase your FMCG brands. It is best to reach out to influencers as per the target audience you would like to reach out to market your FMCG products. Influencers will effectively communicate about your brand, and this will reach you. Using influencer marketing in 2021 is one of the best digital marketing strategies for FMCG businesses.
5. Make use of social shopping options
Adding a social shopping option is one of the easy yet effective digital marketing strategies for FMCG.
Social shopping options are when social media sites can be used to sell products directly by using social storefronts. Products can be displayed along with the price catalog. Followers on tapping the image of the products, get information about the prices and more. Using social media, the customers can directly navigate through the website and buy products.
6. Email marketing game stronger – Drip email marketing
Email marketing is one of the effective digital marketing strategies for FMCG that you can deploy. Email marketing creates a personalized experience and is a personalized way of pitching products to the customers enabling them to purchase. Drip email marketing campaign is being effectively employed by businesses to send out a personalized email to their customers. They are curated as per time, frequency and content.
Did You Know
There are 3 billion email users around the world, and nearly 72% of the consumers say that email is the main source of business communication for them.
7. Make use of youtube marketing
Youtube marketing is today’s age of TVC marketing but is a lot cheaper. Youtube ads and marketing are one of the best digital marketing strategies for FMCG that you can deploy. Keeping the content short, relatable, and quirky can gain great attention and boost sales.
Videos are one of the most effective forms of user-generated content that effectively conveys the audience to create a brand impression and go ahead with making the purchase of a product.
It is wise to invest in youtube marketing as it is one of the most important digital marketing strategies for FMCG brands.
Did You Know
YouTube has about 2.290 billion users worldwide and is the second-largest search engine in the world.
8. Create brand moments and brand collaborations.
Go that extra mile and create brand moments. Be it a trending meme, a trending reel or anything trending creating moments for your brand can engage your audience. Creating brand moments and brand collaborations with other brands can is yet another effective way to garner attention of the customers from both side of the brand.
Remember the days when we used to get sample products of a brand’s newly launched product along with different products we were buying? Well, this kind of traditional marketing can be employed digitally too by making use of brand collaboration and brand moments.
9. Engage the audience through amusing competitions
Running online competitions is amusing to your followers and will also increase your brand awareness and visibility in multifarious ways. Giveaways and contests can be curated in a way that is fun and engaging to the audience. You can ask your followers to create content like stories, posts or even leave a comment stressing their relationship with the brand. This is one of the ways to engage the audience through contests and is an effective digital marketing strategy for FMCG.
Did You Know
Contests have a conversion rate of 34%, which is higher than any other content online.
10. Form a personal relationship by making use of all platforms
Reaching out to customers through social platforms is a form of creating a personal connection with them. Given that nearly half of the global population has access to the internet and uses social media, it is only wise to keep your brand at the forefront of their online view. Therefore, keep yourself updated with the latest trends in social platforms and create a solid online reputation and presence for your brand. If you are looking for using digital marketing strategies for FMCG to expand your business, then make sure to showcase yourself on all social platforms.
The above are a few of the top 10 digital marketing strategies for FMCG businesses. Since everything is turning digital nowadays, a digital presence is of utmost importance for all businesses. With the pandemic and global lockdown that was imposed, we clearly understood the importance of digital marketing and digital selling. Now that we are used to it, we can be assured that digital selling will continue to thrive. If you are willing to use effective digital marketing strategies to grow your FMCG businesses online, reach out to echoVME, the best digital marketing agency in Chennai India, as we will provide top-notch digital marketing services. If you have any queries or suggestions, let us know in the comments below.