Are you working on building your marketing strategy for online food delivery business? You’ve landed on the right page! This article will discuss the top 20 marketing strategies for online food delivery businesses. With the online food delivery industry enjoying a great demand, these strategies will surely help inspire your own marketing strategy!
Today, customers spend most of their time browsing the internet. Therefore, most businesses today have taken to digital platforms to promote their products and services. Convenience has become the focal point for both customers as well as businesses. The delivery industry is booming with food and products businesses looking to provide customers with the convenience of shopping from the comfort of their homes.
This has led to significant developments in the field of e-Commerce, with a steep rise in online marketing and shopping activities. A breakthrough in e-commerce came in the form of the food delivery business.
In this blog, we will discuss the top 10 marketing strategies for online food delivery businesses.
|According to Research and Markets, Indian Online Food Delivery Market will be US$ 21.41 Billion by 2026, from US$ 4.66 Billion in 2020.|
People’s busy work culture and the preferred option to stay in instead of going out for food resulted in high demand for online food delivery businesses. Online food delivery businesses provide customers running on a time crunch with the convenience of choosing a meal or even ordering in groceries, thereby saving the time they would otherwise spend on going to physical stores and restaurants. Millennials dominate the online food delivery business’ consumer base, with their life becoming busier by the day.
Today, with technological advancements in the field of e-commerce, online food ordering has become easier than ever. As opposed to going on a website and placing an order from your favorite restaurant, centralized apps offer you several options to choose from on one platform.
There are several online food delivery apps in the market, each competing with the other to be the most popular food delivery platform. For this, adopting the best marketing strategies for online food delivery businesses is highly significant.
Let us discuss the top 10 digital marketing strategies for food delivery businesses in the next section.
10 Digital Marketing Strategies For Online Food Delivery Business
The online food delivery industry is one of the fastest-growing industries across the globe right now. With more and more customers looking to conveniently order in, the demand for online food delivery is on an all-time high.
|According to Research and Markets, the India Online Food Delivery Industry is expected to grow at a staggering CAGR of 28.94% during 2020-2026.|
Today, the many food delivery platforms available are taking up active promotional activities to promote their services to their potential target audience. From offline to online marketing strategies for food delivery business, online food platforms are doing all they can to stay on top of their marketing game.
The following are some of the most popular digital marketing strategies for online food delivery.
1. Develop An Active Mobile Application
This is one of the most important marketing strategies for online delivery business. Having an efficient app is pivotal for the seamless functioning of your online food delivery business. The app you build should be able to help your consumers browse restaurants/menus, place and track orders, make payments, reach out to delivery executives as well as your customer support.
Only with an efficient and easy app to use, you can ensure timely deliveries and a good online food ordering experience for your customers.
2. Make Use Of Social Media
Social media is a great way to build a loyal consumer community. Social media is a great marketing strategy for online food delivery service. Make use of the right platforms and post unique and engaging content that will make users want to be in touch with your brand on social media.
One of the greatest advantages of being an online food delivery business on social media is its scope for you to be as quirky and creative with your content as possible. Therefore, make optimum use of social media and build a solid follower base, as that will translate into a solid customer base for our online food delivery platform.
3. Offer Promotional Offers!
If there is one thing that online shopping customers love, it is a good offer. As a food delivery platform, it is essential for you to provide your customers with attractive offers. This is one of the best marketing strategies for online food delivery. Create unique offers and promotional codes that customers can avail.
Build personalised offers for a specific group of customers – for example, you can give an offer of 25% for those who are ordering through your app for the first time, etc.
Offers are a great way to capture the loyalty of customers – promotional offers ensure they keep coming back to your platform to place orders.
4. Take Up Content Marketing Strategy
As an online food delivery service, your content marketing strategy should be on point. Focus on delivering engaging content that will create a factor of intrigue in the minds of your audience. Run contests on social media regularly, and post engaging stories that your followers will want to respond to.
Blogging is another way of leveraging content marketing strategy for online food business. Write and post blog articles about trending topics in the food industry – curate interesting content from around the foodie world and more! Real-time stories also have the potential to garner good reach.
5. Keep In Touch With Your Customer Base Via E-Mail
E-mail marketing is another great marketing strategy for online food delivery service. E-mails are an excellent way to keep in regular touch with your customer base. But you need to ensure you send the right message to them at the right time. Your e-mails can communicate the ongoing offers, referrals, new additions, inviting cuisines and dishes, and more to customers.
Plan and draft quirky e-mail funnels – e-mailers that grab and hold the attention of the end-user. Wit almost always works the best in the food industry – therefore, play around with words and food a little, create a quirky e-mail funnel, and win your audience over!
6. SMS Marketing Is Not Dead!
SMS marketing, a part of the broader marketing concept, Mobile Marketing, will also do wonders for your food delivery business, especially in driving app downloads. All you need to do is send out offer-based messages along with a ‘Download App Now’ CTA – this can work out in your favour in terms of app installs.
Apart from this, you can also send messages on order confirmation and delivery status via text messages to your customers. SMS marketing is a great marketing strategy for online food business.
7. Do Not Ignore Your Website’s Presence
Irrespective of having a seamless mobile application, do not ignore building and maintaining a state-of-the-art website. Make sure your website has a solid presence on the internet. Focus on the ranking and take up search engine optimisation to improve rankings. Ranking high on search engines will drive more traffic to your site.
In addition to this, take up Search Engine Marketing, and run PPC ads on the search engine. Ranking is extremely important to be a popular website on the search engine. Optimise your website’s content, make it keyword-friendly and rank on top of the search engine. This is one of the inevitable marketing strategies for online food delivery businesses
8. Make An Influencing Mark With Influencer Marketing
Your digital or social media marketing strategy for online food business is incomplete if you don’t partner up with influencers. Influencer marketing is one of the booming concepts in social media marketing today, where famous personalities with a solid social media following endorse a brand.
Partnering with an influencer relevant to your field will garner more followers for your socials and result in a higher amount of app installs. Nothing can beat an influential person spreading a good word about your business.
9. Focus On Customer Reviews!
Customers are also your influencers! Take efforts in driving good testimonials and reviews, and take up cross-platform promotions of the same. Make sure you post them across your social media and app download platforms, in addition to which you can also have a customer testimonial section on your website.
Most potential customers read the reviews before they take action on your application or food delivery platform. This is one of the reasons why customer review is an important marketing strategy for online food business.
10. Take Up In-App Promotions
If you have an up and running application, make full use of it to push your promotions. Have pop-ups and flash promotions running on the banner section of the app. This is an effective marketing strategy for food delivery service. These in-app promotions have a high success rate, with the audience and customers most likely to take action on the offer promotion they come across.
These are the top 10 digital marketing strategies for online food delivery businesses. Consider the points discussed in this article to build an all-round and effective strategy for your online food delivery service.
Are you an online food delivery business owner? Let us know your experience with promotional efforts in the comments section below.
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