Are you looking for digital marketing strategies for IT, Tech, and SAAS businesses?
Well, you should be! This blog lists the top 10 digital marketing strategies for IT, Tech, and SAAS businesses. These strategies will help you improve your digital marketing game and increase your online visibility.
No matter what business you’re in, there’s bound to be a slew of competitors vying for eyeballs. Some of them undoubtedly don’t invest a lot of time and effort into digital marketing
Businesses should avoid this type of short-term thinking to create click-throughs. Instead, you must develop a continuous program of high-value digital marketing strategies for IT, Tech, and SAAS that will foster long-term trust between your target consumers and your brand.
First, let’s answer the big question.
Why are digital marketing strategies for IT, Tech, and SAAS important?
The method in which IT, Tech, and software companies approach marketing solutions has constantly been evolving. This makes it apparent for all companies to rethink their ways of marketing and formulating marketing strategies. Digital marketing strategies for IT, Tech, and SAAS have shown accurate and quick results compared to traditional methods.
Digital marketing strategies for IT, Tech, and SAAS assist you in showcasing your products/services to the interested audience. It bridges the gap between you and your potential customers through your website, social media channels, emails, blogs, WhatsApp, and other online marketing channels.
A Fronrtics survey noted that 62% of B2B buyers depend on the internet to find software for their businesses. So, if you’re not on the internet, where are you?
Let’s get into our list of the Top 10 digital marketing strategies for IT, Tech, and SAAS.
Top 10 Digital Marketing Strategies For IT, Tech, and SAAS
There’s nothing more important than a functional website that does the job of physical office space. Your website needs to be:
- User-friendly: By user-friendly, we mean that your website should be easy to navigate. Customers should be able to go around quickly without any hassles.
- Functional: The functionality aspect of your website is crucial because your website should act as your workhorse. It should be able to convince your audience to buy your product/service.
- Mobile-friendly: Over 52.5% of the website traffic is from mobile phones. So, more than half of your audience is viewing your website from a mobile phone. This makes it essential for your website to be as effective, if not more, on a mobile phone as it is on a website.
Any good digital marketing strategy is incomplete without a seamless website. We are here to help you with comprehensive web designing and development services.
#2 High-value content
When customers are considering purchasing a product or service, they require a value proposition. They must understand why they should buy this product and, more crucially, why they should buy it from you.
Producing content can assist you in answering these questions. However, for this method to be effective, you must develop a large number of it, and it must be effective. You also have to make sure you use keywords and that makes your blog appear on top.
#3 Invest in SEO
While we’re talking about keywords, let’s look at one of the most important digital marketing strategies for IT, Tech, and SAAS, Search engine optimization. Getting a first page ranking on search engine results for terms (keywords) that your clients use to find solutions like yours is one of the most critical tasks in SEO.
Once you’ve determined which keywords are generating traffic, you can construct:
- optimized landing pages,
- 5-10 quality articles linked to these search phrases, and
- include links in your content that lead readers to your main landing/product sites using keywords as anchor text.
This is the primary approach for attaining higher Google rankings.
Most IT specialists understand the fundamentals of creating a workable website but designing pages that attract good traffic and function as a polished sales process is a whole story. It’s also a game where the rules are constantly changing. Every day, Google makes changes to its search algorithm.
The greatest SEO specialists will have years of experience while also staying on top of the latest updates to Google’s search engine.
#4 Social media marketing
Social media marketing is essential. Choosing the right social media channels to market your product is even more critical. LinkedIn, Facebook/Twitter, and YouTube are the most effective social media channels while discussing IT, Tech, and SAAS digital marketing strategies.
- LinkedIn: If your program is designed for the B2B market, LinkedIn is a must-have. LinkedIn users are constantly searching for business solutions – and you want them to find you. According to LinkedIn research, the LinkedIn network generates 80% of B2B marketing leads from social media.
LinkedIn is the most critical B2B social networking platform. It is a business-oriented network that links professionals from various industries and networks that offer or seek business solutions.
According to HubSpot research, LinkedIn has the greatest visitor-to-lead conversion rate of 2.74 percent. Which is nearly three times greater (277 percent) than both Twitter (.69 percent) and Facebook (.69 percent). (.77 percent).
- Facebook/Twitter/Instagram: Facebook, Twitter, and Instagram are platforms to stay connected to your audience and build a community of people who benefit from your service.
- YouTube: YouTube is the perfect location to share video lessons for your software, webinars, and entertainment content. People will learn about your solution through video demos and a pre-roll ad campaign, which will help drive traffic to your website.
#5 Create video tutorials, guides, and other instructional content
Content that attempts to assist users in solving difficulties is a potent weapon that software businesses may use to their advantage. If your solution is sophisticated or addresses a particular problem, you’ll need “how-to” videos and best practice recommendations.
Businesses seek to invest in new software solutions to stay ahead of the competition. The more you try to portray your brand as a solution to their problems, the more people will join up.
Since you’re in the B2B corporate industry, your tutorials and guides don’t have to be dry and technical. In fact, you should strive to develop material that is both interesting and enjoyable. Creating exceptionally amusing, comical, or entertaining videos will help you stand out from the crowd.
#6 Paid advertising
People use Google to look for products they want to buy, and you can use sponsored ads to get your sites to the top of the search results. After organic search and SEO, paid advertising has become the second-best performing lead generation channel for most software and SaaS organizations, becoming one of the best digital marketing strategies for IT, Tech, and SAAS.
#7 Reviews & Testimonials
Very few things are more potent in technology marketing than your target consumer thinking to themselves, “That solution worked for another company like ours, so maybe it will work for us too?”
Client testimonials act as trustworthy, peer-to-peer endorsements for your brand among prospective clients. And, if your product serves many verticals, you should collect testimonials for each sector separately, if possible. Hence, social proof is one of the most important digital marketing strategies for IT, Tech, and SAAS.
#8 Guest blogging
Guest blogging entails providing content for other websites that already receive a lot of traffic. You can offer assistance and guidance on themes within your area of expertise, or you can provide a fresh perspective on topics relating to your product.
If you do it frequently enough, your posts will expose your brand to a broad audience in the software development area. You’ll also have the opportunity to have a link to your pages placed on an authoritative website, which is terrific for SEO.
#9 Influencer marketing
When considering new technologies to purchase and install, business executives and organizational decision-makers frequently go to those who are experts in their sector. To increase their credibility and social media reach, technology businesses are increasingly collaborating with influencers.
However, it is difficult for businesses to be seen or heard amidst the constant noise of others attempting to sell their product or service in today’s world. Tech buyers are also getting more savvy and sensitive to the marketing they are subjected to daily.
As a result, they are increasingly relying on those they trust or admire to share their experiences with an enterprise solution, platform, product, or service before considering it for their own businesses. This creates an extraordinary opportunity for companies to sell to enterprise decision-makers by leveraging influencers who have made a loyal following and authority within an industry.
#10 Re-market to existing customers
Targeting current customers is one of the best – and sometimes most overlooked digital marketing strategies for IT, Tech, and SAAS companies to boost revenue through marketing efforts. You’ll be able to build out a system that facilitates consistent retention, upsell, and cross-sell of more products, features, and services if you have plans, processes, and programs in place to re-market to active customers.
That’s our 10!
We hope you enjoyed our blog about the top 10 digital marketing strategies for IT – Tech – SAAS. With this knowledge, we know that you can make the most of your marketing campaigns when using digital marketing tactics like these.
So what are you waiting for? Try some of these digital marketing strategies for IT, Tech, and SAAS today! If you want to get help formulating digital marketing strategies, please contact us anytime at email@example.com. We have helped various companies across verticals flourish in the digital world.
Thank you for reading! Let us know which strategy works for you in the comments below.