The real estate industry is always a busy one, and in the wake of digital, it has only become easier for real estate companies to drive more sales. In this article, we will discuss the top 10 digital marketing strategies for real estate brands. Let’s go!
Are you a real estate business owner or a professional who works closely with real estate brands? Then this article will help you understand a few techniques and digital marketing strategies for real estate that work best.
Real estate is one of the strongest assets, the value for which will not waver majorly irrespective of the market conditions. For this reason, it is also one of the safest investments there is. There are different real estate types, including land, residential, commercial, industrial, and multipurpose. Garnering investment in all these real estate types requires marketing efforts.
While on-ground marketing activities definitely help to a large extent, digital marketing strategies for real estate help accelerate the expansion of customer base and sales.
Before we discuss the top 10 digital marketing strategies for real estate, let us explore the need for digital marketing strategies for real estate brands.
Why do real estate brands need digital marketing?
If you are a real estate group owner or a real estate marketing professional, you need to adopt digital marketing right away! With the world going through a digital revolution, digital marketing has proven its mettle in the field of marketing, thereby emerging as one of the most effective methods of marketing.
In the wake of the coronavirus pandemic, many industries took a hit in terms of generating revenue and experiencing growth. This was also when digital marketing came to the rescue, with the scope of the possibilities of on-ground marketing activities completely suspended.
DID YOU KNOW?
According to the National Association of Realtors, 81% of older millennials, 80% of younger millennials, and 78% of generation X found their homes on a mobile device compared to 68% of younger boomers!
Digital marketing strategies for real estate brands have been giving great results for quite some time. With advancements within the field, digital marketing holds great scope in enabling real estate brands to reach out to the right customers through the right platforms and persuade them for a site visit and, in many cases, even to purchase.
Marketers must adopt digital marketing strategies for real estate brands they handle simply because it effectively generates leads and converts them to sales. Digital marketing is important for the following reasons:
Why Digital Marketing is important
1. Digital marketing happens at the click of the mouse and involves automation tools to accelerate the marketing and sales process. This makes it one of the quickest marketing mediums ever.
2. Digital marketing helps you reach a wider range of audiences in a shorter period. It also helps you target the right audience who will be interested in your products.
3. Digital marketing makes it easier to track your brand’s performance. You can easily track the leads received and conversions done for the budget spent. Since digital marketing campaigns involve automation, there’s no need to manually record your client, leads, and conversion details.
4. People today spend most of their time online and turn to the internet when they need to lookup for any information. People consume a lot of creative content as well, especially on social media. This gives scope for you to go as creative as possible in promoting your content. Being a real estate brand, you also have the potential to go viral for your content! Add creative posts and videos to your digital marketing strategies for real estate brands!
5. Take the digital marketing route because many brands and businesses are seeing growth. The success rate in brands using a combination of both digital and conventional marketing is higher than those using only the latter.
Thus, it has been established that digital marketing strategies for real estate brands are essential. Let us now move on to discuss the top 10 digital marketing strategies for real estate brands that must be part of your campaign.
DID YOU KNOW?
The National Association of Realtors has also studied that Social media was the tool cited as the best source for generating high-quality leads among REALTORS®, followed by Multiple listing service (MLS) websites.
Top 10 digital marketing strategies for real estate brands
By now, we have established that digital marketing strategies for real estate brands are essential for your marketing bucket. The world of digital marketing offers a plethora of opportunities that will elevate the growth of your business.
Let us look at the top 10 digital marketing strategies for real estate brands that are sure to bring results to the table.
1. Tap into the power of e-mail marketing
E-mail marketing is one of the most tested-to-be-successful strategies in the real estate world. It is important for you to include email marketing in your digital marketing strategy for real estate brands. E-mailers have the highest conversion rate in the field of real estate.
E-mailers help you stay connected to your audience and customers, keeping them informed about your projects, offers, and more. Make sure your content is relevant to the industry trends and follows a uniform frequency.
2. Set up and maintain a comprehensive website
Website is one of the most important aspects of any business looking to market their products and services. Being a real estate brand, your website will act as your company’s portfolio. Make sure your website is user-friendly and conforms to the latest trends, designed to perfection, and at the same time, also gives away all necessary information about your organization and your projects.
Websites can be used to generate leads too by integrating other marketing channels. Therefore, website set-up and maintenance must be one of your digital marketing strategies for real estate brand.
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DID YOU KNOW?
According to innoservedigital.com,– about 92% find their dream home through online searches, and– 69% of home shoppers who take action on a real estate website begin by typing a local term into a search engine!
3. Take up SEO-friendly content marketing
People turn to the internet and websites for information today. Especially when it comes to real estate, customers tend to do a lot of research online. Hence, ensure you put out information-rich content that is also SEO-friendly. In simpler terms, the content should be keyword rich and include popular search terms specific to your industry, sub-field, and your brand.
People consume content that offers them solid and valuable information. Thus, content marketing should definitely be one of the digital marketing strategies for real estate brands.
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4. Video marketing is the way to go!
Real estate is a field that requires marketers to show customers real-time pictures and videos of the project. People want a sneak peek into what life would be like, living in your property. Thus, taking up video marketing seriously will help in tapping and creating a factor of intrigue in the audience. It is one of the best digital marketing strategies for real estate brands.
Customers sitting at home and researching about your brand will want to see what the project looks like, the surrounding areas, the amenities, and facilities offered, and more. When they can see all this in real-time, they will be intrigued to pay your property a visit, and if things go well, you have got a conversion!
5. Consider Pay Per Click (PPC) advertising
Pay Per Click (PPC) advertising is that advertising that will charge you only if a potential customer clicks on your ad. PPC is also a quicker way to garner more leads for your brand. Since the conversion rate is also higher, PPC means more customers! This type of online advertising has proved to be one of the best digital marketing strategies for real estate.
6. Invest in SEO
It is important for you to have your content SEO-optimised. This will help your brand’s page appear on the first page of the search results. SEO is not only just optimizing your content and making it keyword rich. There’s more to SEO than what meets the eye. Other SEO techniques that must make it to the digital marketing strategies for real estate brands include:
– Backlinking strategies
– Title, meta descriptions, and snippets
– Linking on social media, and more.
It is important to note that search engines’ algorithm (especially Google’s) keep changing almost every other day, making it essential to be updated with all the latest trends in the SEO world.
DID YOU KNOW?
According to Modifyed, 33% of first-time homebuyers are researching online for properties.
7. Take up Social Media Marketing
Social media marketing is one of the hottest digital marketing strategies for real estate. Posting content relevant to your brand and the industry will add value to your online presence. Social media marketing helps you build a community of dedicated followers that has the potential to become conversions.
Social media is one of the must-have digital marketing strategies for real estate brands, as they help build brand loyalty. The content you post on social media will not be confined to just the social media platforms. Based on the quality and creativity of your content, your brand can potentially go viral and reach more people than you aim to reach.
8. Spend money on digital advertising
Digital advertising takes up most of the budget you allot for the digital marketing aspect of your brand. Digital advertising includes running ads on various online platforms, the most popular being Facebook and Google.
Facebook and Google ads work the best for real estate brands and make for two of the most effective digital marketing strategies for real estate. Running ads on these two platforms can help you tap into the right audience and turn leads into potential conversions too. This will also help you build a solid audience database that you can use in your retargeting ads as well.
9. Look to generate leads via a landing page
Lead generation is what really matters for real estate (or any business) at the end of the day. Leads lead to conversions that result in sales. Landing page is one of the most popular lead-generating methods that have worked wonders for real estate. Create a landing page, providing visitors with precise and well-optimised content and a call-to-action.
Landing page is a system that will create interest and convince the visitors of your page to become potential customers. A landing page will have to have a sign-up section that will help you gather information about those interested in your property. Make sure that this section is well-optimised as CTA forms are necessary for you to gather and track leads and lead performances.
This can be coupled with e-mail marketing strategies to stay connected to your potential customers. Lead generation campaigns using landing pages are one of the best digital marketing strategies for real estate.
10. WhatsApp marketing is more effective than you think!
WhatsApp is a platform that is looking to enhance its e-Commerce push. Everyone is there on WhatsApp, and it is easier to get in touch with your customers via the messaging app. All you need to do is have a business account on WhatsApp – there is a dedicated app for this – and it comes with an array of messaging tools that will help you reach your customer database, however big they are.
Messaging features on WhatsApp Business include the ability to create templates and messages and send them to your customer base. The ‘Quick Replies’ option helps you to draft ready-made, automated replies to commonly asked questions. You can also set up automated ‘Greeting’ and ‘Away’ messages.
Since it is a messaging tool, it adds a personal touch to your marketing strategy. WhatsApp marketing is a need of the hour and is one of the most useful digital marketing strategies for real estate.
Digital marketing has become inevitable today, especially for real estate industries. It is important for every real estate company to employ digital marketing as part of their marketing initiative, simply for the ease of access to the right target audience and the conversion potential it offers.
Are you a real estate digital marketing professional? Let us know your thoughts and tips (if any) for marketing real estate brands online in the comments section below!
If you are a real estate company owner looking for digital marketing services to generate high-quality leads? echoVME Digital is one of the leading digital marketing agencies in Chennai that offers digital marketing and SEO services for brands and businesses. Visit www.echovme.in or reach out to us via call at +91-9176402555 or drop an e-mail to firstname.lastname@example.org!