Fashion brands aren’t just competing for foot traffic and brick-and-mortar sales as e-commerce becomes more prevalent. They are also competing for late-night clicks and early-morning purchases from online customers.
So, how can a fashion marketer stand out from the crowd? We’ve compiled a comprehensive list of 10 marketing strategies for online clothing stores to help you become the most fashionable clothing brand in town.
Fashion brands all over the world are in neck-to-neck competition today. From couture and luxury dresses to basic and everyday clothing, you need to go digital if you want to see your brand grow. In this article, we’ll break down ideas for how you can take your business to the next level by implementing the most popular marketing strategies for online clothing stores.
There are many reasons why an online clothing store marketing strategy is essential. Let’s discuss some reasons why.
Why is a Marketing Strategy For Online Clothing Business Important?
To stay ahead of the competition, every fashion brand needs a good marketing strategy in place. An excellent online clothing store marketing strategy will keep them afloat in the treacherous sea of eCommerce and allow them to grow while others flounder in confusion.
Whether you’re brand new to the fashion world or a seasoned veteran, you need an effective marketing strategy. Marketing strategy for online clothing business, in particular, has changed dramatically in recent years. Your company must be constantly looking to adapt and evolve to stay ahead of the competition.
The number of online shoppers is expected to reach 190 million in 2021, up from 150 million last year. The increase in online shoppers is only going to continue for the next decade. So, this gives you a straightforward choice, and we’ll assist you in coming up with marketing strategies for online clothing stores.
Top 14 marketing strategies for online clothing business
#1 Create a Website That Looks Good, Feels Good and Has The Maximum Functionality
This seems relatively simple, but building a website is equivalent to creating your offline space, and it’s just more critical. It makes no difference if you have the best product in your niche and the best customer service. If your store’s web design is poor, your online clothing store marketing strategy will suffer. A study found that 93 per cent of buyers consider visual appearance the most important factor when making a purchase.
Make your web design simple and easy to understand. Stick to the rules. People have preconceived notions about what an eCommerce site should look like. People are less likely to appreciate innovative, unconventional layouts.
#2 Make Your Website Mobile-Friendly
With the increasing use of smartphones for online shopping, merchants must ensure that their site design is mobile-friendly. This is so that buyers can make purchases regardless of the device they’re using.
We’re swapping keyboards for screens and preferring to browse the web on smartphones rather than desktop computers. As a fashion brand, this means developing a responsive website that resizes content based on the screen it is displayed on. Failure to do so will result in a poor experience for your mobile users, discouraging them from interacting with your brand in the future.
52.2 per cent of all internet traffic is generated by mobile phones. So, marketing strategy for online clothing business is essential because many consumers see things they like while going about their daily lives. If they see something you offer but can’t load it on your site, you can bet they’ll go to a competitor.
#3 Choose a Suitable Influencer For Your Brand
Influencer marketing allows you to grow your brand by leveraging influencers. This is especially effective if you have a small audience and want to make a big impression. When selecting an influencer, keep in mind that they must have a proven audience, showcase your products well, and positively represent your brand. It’s not as simple as picking a random attractive person with a large number of followers. Investigate the data further.
#4 Social Media
Social media platforms like Instagram, Facebook, and Pinterest are the best things that have happened to the fashion business. Social media has allowed an online clothing store marketing strategy to be much more organic and effective. First, you must determine which social media platform works best for your online clothing store marketing strategy.
Instagram is where you’ll most likely get the most engagement. Your most effective ads will almost certainly come from Facebook. You might also get a lot of traffic from Pinterest (which you can then retarget with Facebook ads).
#5 Include Artificial Intelligence in Your Strategies
AI has carried the world by turmoil, and there’s no reason why fashion brands should stay back in line for their online clothing store marketing strategy. Many have started already, and now it’s your turn. AI can help your business in the following ways:
- Visual recognition: Customers are recommended similar-looking clothing by this fashion algorithm. Visual recognition is most ordinarily used on online store detail pages to ensure customers find the right product. So, while adopting a marketing strategy for online clothing business, you should keep this in mind.
- Personalization: According to an Econsultancy survey, approximately 74% of marketers believe that targeted personalization increases overall customer engagement rates. New techniques have entered e-commerce due to advancements in artificial intelligence and machine learning.
- Chatbots: Through the use of chatbots, you can provide 24*7 service to your customers, so you can even wake up to multiple orders waiting to be shipped.
- Remarketing: While managing ad campaigns, you may notice that a customer spends a significant amount of time on a specific product and then abruptly exits. Typically, that information is saved for use on their next visit. As a result of businesses responding directly to the customer, the face of sales is changing. Companies can now read their customers’ minds, thanks to the data used with AI.
#6 Visuals Over Text, Always
The visual content on your website is critical to keeping customers engaged and moving them through the purchasing process. Your readers decide whether or not to read or act on your post in a matter of seconds. They are likely to move on if the topic does not immediately appeal to them.
When people hear information, only 10% of it is likely to be remembered three days later. However, when that same information is paired with a relevant image, people retain 65 per cent of the information three days later. (Source: Brain Rules)
So, while drafting your marketing strategies for online clothing stores, consider adding more visual elements and less text for your website. Here are some ways through which you can improve the visuals of your website:
- Captivating pictures
- Include pictures of the apparel you’re selling
- Instead of writing product descriptions as it is, put them in a table.
#7 Treat Your Customers With Contests and Giveaways
While giveaways and contests are unlikely to be a daily part of your marketing strategies for online clothing stores, they should be included. Even four giveaways or contests per year can result in significant returns for your brand. Social media is a great place to conduct giveaways and contests since you can increase engagement and get people talking about you. In fact, by organizing campaigns on their social media page, brands gain an average of 17500 followers.
Always remember to evaluate how your giveaways or contests have performed. Calculate how much revenue you got or extra followers you got concerning the amount and effort you spent.
#8 Run Ads on Social Media
Paid social can hit your audiences with near-perfect accuracy, whether through prospecting or retargeting – reaching users at all stages of the funnel. You may expand your current consumer base using marketing strategies for online clothing stores. You can also engage with individuals who have previously purchased to attract them with other offerings. Platform algorithms are powerful enough to automatically optimize towards individuals who are most likely to connect with content. The visual nature of most social platforms allows companies to engage with the culture and style of the brand.
#9 Use the Power of Google Display Ads
It can be difficult to choose between Google Search, Shopping, and Display. While you should be present on all three, you mustn’t overlook Google Display Network (GDN). In fact, as many as 2 million+ websites and 6,50,000+ apps. (Source: SEMRush)
The GDN will allow you to display your advertising on websites based on keywords, subjects, and site names. Hence, you can target your audience where they spend their time online with a beautiful and appealing visual advertisement like the one below.
#10 Increase Traffic Through SEO Techniques
For purchases to occur, your online business must generate traffic. What is the secret to developing traffic? Search engine optimization (SEO). Your site is more likely to rank better in search engine results if you incorporate SEO keywords into your product titles and descriptions. Increased exposure is essential for increasing site visits and conversions. So, marketing strategies for online clothing stores should include SEO.
#11 Content Marketing
Content marketing strategies for online clothing stores is one of the most popular marketing methods right now. It aids in keeping acquisition expenses low. However, it is also excellent for “warming up” leads. What does this imply? It indicates that not everyone will be ready to buy from you on their first visit to your website. Your material, on the other hand, can serve as a relationship builder. The more of your content a potential customer sees, the more familiar they become with your brand.
You can write blogs that display your expertise in the fashion community. However, be consistent with your blogs to see the maximum benefits. You can also create style guides to assist your customers. Creating videos is also a great way to keep your audience hooked and engaged.
#12 Google Shopping Network
As a shopper, Google Shopping’s ad-based shopping platform allows you to find exactly what you’re looking for. However, as a shopper, there is one disadvantage: there isn’t always enough variety. That’s where you come into play. Some folks want to buy what you’re selling but can’t seem to find it. At the very least, with Google Shopping advertisements, you know they’re ready to buy. They only need to be able to locate you first.
#13 Email Marketing
Email marketing strategy for online clothing business is a simple way for retailers to connect with their customers. Merchants can send targeted messaging to buyer segments that address each group’s individual needs. Email marketing is a powerful technique for generating sales and revenue by appealing to buyers’ interests.
You’ll need to collect buyers’ emails and ensure that they agree to receive messages from you to get started. There are numerous occasions to ask buyers whether they wish to receive email notifications, such as during the checkout process or in a pop-up window when browsing.
#14 People Believe Other people
Reviews are essential, especially when shopping apparel. Nobody likes to go through the trouble of going to a store or purchasing apparel online just to have to deal with returning undesirable goods. That is why customers rely on reviews to help them make a purchasing decision. Encourage your current customers to publish reviews to convert those consumers into customers.
So, consider testimonials and social proof as a vital marketing strategy for online clothing business.
This was our list for online clothing store marketing strategy! If you can find a cause that your firm is enthusiastic about, there is a significant audience that is also emotionally committed to this cause and hence more willing to purchase from you than your competitors. So, keep posting and keep engaging!
With these suggestions, your fashion marketing efforts will most likely result in you needing additional items in stock as soon as possible. echoVME is a well-known digital marketing agency in Chennai that has assisted numerous businesses in developing their online presence. While we take care of everything, you can sit back and watch your brand thrive.
Let us know which of these approaches worked best for you in the comments area below!
Shoppers, beware: new brands are on their way!