2016 was a fantastic year for digital marketing, but the industry never pauses. With 2017 fast approaching, it’s time to start thinking about how the segment is going to transform in 2017 and how we can prepare accordingly to embrace the changes.
Digital Marketing is an arena dominated only by those with the ability to forecast changes, plan ahead and embrace changes before others do.
Here are some of the key trends that every marketer should be updated with:
1.Experiential marketing through Virtual Reality.
Despite being expensive, a lot of brands have started spending bucks on Virtual Reality. The online community find it interesting to experience something without having any direct physical contact. This makes us oversee a lot of brands embracing VR in the near future.
2. Build your own custom audience.
Marketers/Advertisers have already started to use custom audience to target their Ad campaigns and we think this will increase further in the year 2017.
3. Push messages.
This is a major relief to app publishers as it sends instant notifications even when users are not logged in or using the device. Mobile app developers have to focus more on this feature in 2017 to have a better understanding of their users.
4. Embrace Automation.
If done the right way, automation can make your digital marketing effects much more efficient. It is also likely to increase your sales funnel by 10%.
5. Content was, is and will always be king.
Content marketing is authoritative and with the proper plan of action for implementing it across social media can bring scalable results and better ROI.
6. Employee Advocacy on the rise.
With a lot of their employees having presence in social media, it has become a mandatory process for companies to increase employee engagement in social media.
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