10 Effective Facebook Ads Strategies for E-Commerce Sales


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Are you searching for some effective facebook ad strategies for your e-commerce business? If yes, let’s not waste any more time and get to it!

This article will provide you with the best facebook ads strategy for ecommerce that will help you grow your business online. We will be discussing the different types of Facebook ads and how to create effective campaigns that will generate more sales for your brand.

All social media platforms that have now transformed into social media marketing platforms are constantly improving their algorithms to provide users with completely customised content and marketers with the opportunity to grow their business online. Facebook, especially, has become a HubSpot for marketers to display their brand – and rightfully so, companies have repeatedly benefited from this platform!

Did you know? 

The average conversion rate of Facebook Ads across all industries (9.21%) is more than double that of Google’s average search conversion rate (4.40 per cent)

The competition on Facebook is increasing every day. So, how do you ensure that your Facebook Ads For E-commerce are better than the others? Let’s find out!


Types of Facebook ads for E-commerce

Before jumping in to discuss the effective facebook ads strategy for ecommerce, it’s crucial to understand the different types of Facebook ads. Once you know the different types, you will be able to create more relevant campaigns and bring you more sales!


Top of the Funnel (TOFU) Facebook Ads

TOFU ads are designed to generate more awareness for your brand and tell your target audience about your product – what it is and how it’ll help them make their lives better. This phase is better called the ‘discovery phase,’ where your facebook ads strategy for ecommerce is directed toward people who have never heard of you. However, the end goal for an ecommerce brand should be to get more purchases for their brand instead of high traffic or engagement. 

Bottom of the Funnel (BOFU) Facebook Ads

BOFU ads are directed towards warm audiences (who are already familiar with your product and have interacted with them). These ads are made to retarget and push these sets of audiences to go through with the purchase. You now need to direct them to your product page by giving discount codes or attractive deals.

Brand Awareness Facebook Ads

Ths most recent type of Facebook Ads For E-commerce, the brand awareness Facebook ads are created to increase your brand recall. These ads do not generate immediate results but are more for the longer term. The new update on Facebook allows you to control the frequency of your ad through which you can run your campaigns for longer periods without bombarding your audience with the same ad. 

Engagement Facebook Ads

Facebook engagement advertisements, also known as page post engagement (PPE) ads, allow businesses to reach a larger audience than their Facebook page and company followers. Businesses, on the whole, are paying to push for engagement rather than reach.

Store Visits Facebook Ads

You may use the Store Traffic advertising objective to construct Facebook ad campaigns to improve foot traffic and sales in your physical stores. If you have a business with multiple locations and have added them to Facebook, you can choose the Store Traffic aim for your campaign.

Now that you know the different types of facebook ads for ecommerce, let’s talk about the many strategies you can use to boost your sales through Facebook!

10 Effective Facebook Ads Strategies for E-Commerce Sales

Now that you know the types, let’s talk about how your business can be more profitable! Below listed are the 10 most effective facebook ad strategies for E-commerce sales.

1. Choosing a Profitable Niche with Good Demand

No product or service meets the needs of all audiences – it’s practically impossible. However, by defining a niche for your brand, you know who you are targeting and curate your facebook ads strategy for ecommerce in such away. As a result, your convincing methods will be more effective. 

Here are four types of segmentation through which you can differentiate your audience

  • Geographic: This form of niche is determined by the location of your target audience. It’s usually the same location as the firm, but it’s restricted to a city, state, country, or neighbourhood.
  • Demographics: This segmentation includes a niche that considers the audience’s age, gender, religion, income, and educational background. This information affects a person’s purchasing power because it determines certain habits of an audience.
  • Psychographic: Here, you’ll find niches defined by the lifestyles of their target audiences and their values and personalities.
  • Behavioural: The shopping patterns of an audience define a behaviour-segmented niche. It considers a customer’s shopping history or the types of things they typically purchase. In general, people in these categories are interested in a product’s advantages to their lives.

By defining a niche for your brand, you determine the audience you’ll be talking to and, consequently, the facebook ads strategy for ecommerce you’ll be using to convince them to buy from you.

2. Integrating Facebook Pixel with the Ecommerce Website

Facebook pixel is a code placed on a website that allows you to: 

  • Keep a record of facebook ads
  • Optimise ads
  • Set up target audiences for the next campaigns
  • Remarket to warm audiences 

The pixel keeps track of customers’ different actions on your website, such as purchasing something or adding something to their shopping cart. These actions are referred to as “events” on Facebook.


Some standard pixel events allow you to copy-paste event codes. They are – Purchase, Lead, Complete registration, Add payment info, Add to cart, Add to wishlist, Initiate checkout, Search, View content, Contact, Customise product, Donate, Find location, Schedule, Start trial, Submit application, Subscribe. 

3. Creating a Customer Avatar to set up the Audience on Facebook

Every marketing strategy revolves around customers. Hence, before forming any facebook ads strategy for ecommerce, you need to picture what your ideal customer looks like. You can do this based on who has purchased your product before, knowing who is most likely to buy your product.


 Here are some ways how creating a customer avatar will help you

  • You’ll target only people who are most likely to buy from you. 
  • You’ll stop your brand from “boiling the ocean” and target people who will buy your product. 
  • It’ll help you expand your brand and enable you to develop new products. 

4. Run Brand Awareness and Video View Campaign 

A video view campaign is most effective for increasing brand awareness and encouraging people to learn more about your brand. A video view campaign is completely optimised for viewing by Facebook, where it tries to push your videos to those who will most definitely watch them. 

5. Run Conversion Objective Campaign – Always optimise for Purchases

When you run Facebook Ads For E-commerce, it is crucial always to optimise them for purchases. For an ecommerce brand, the end goal is always to get more purchases from their online store. When you run an objective conversion campaign, you can: 

  • Increase your sales by encouraging customers to go through with the purchase. 
  • Prompt your customers to take action like adding items to their cart. 
  • Encourage consumers to visit your post-click landing page to increase traffic.

6. Calculate the breakeven point of every product you are running Ads for!

As a marketer, you need to keep track of performance indicators to evaluate current strategies and formulate future ones. One of the indicators to look at after running facebook ads for ecommerce is the Breakeven Return on AdSpend, also known as Breakeven ROAS. 

This will help you optimise your ads and give you the exact figure of the money your ad needs to earn to cover the amount you spent. Through this data, you can estimate how much you can spend for future campaigns or manage other costs. 

7. Have a catalogue sales objective: 

Facebook allows you to create a Catalog Sales objective and showcase all your products to your target audience. Also known as dynamic product ads, you can show multiple products in one ad to your customers or retarget repeating customers with a few of the products they previously visited. 

Ensure to use eye-catching images in your portfolio that make people stop scrolling and look at your news feed. You can use the catalogue sales objective with multiple products to showcase to your audience.

8. Make use of retargeting campaigns:

We’ve all been there: you go online to research a product or service, only to discover your Facebook page swamped with adverts for the same or comparable goods throughout the following week. This occurrence appears to be mystical wizardry at best and scary at worst.

In reality, it’s just a retargeting technique, which is a straightforward marketing plan. Retargeting on Facebook allows you to promote to people who have already shown interest in your brand by visiting your website, scrolling through your app, or engaging with your social media profiles. This effective social media ad may help you enhance your online conversion rate and sales like no other.

9. Give coupon codes with small discounts in retargeting campaigns

When you’re planning your retargeting campaign and creating facebook ads for ecommerce, give your followers some coupon codes with small discounts. You know your customers already like your product; it’s already on their cart. The only thing they’re probably pondering upon now is if it’s worth buying it. So, when you offer them a coupon code at this stage, they’re more likely to make the purchase immediately!

10. Start Scaling up the Campaigns once you start getting decent results

Scaling advertisements allows you to get the most out of your best-performing ad campaigns. You may accomplish this by making a few changes. You may, for example, boost your advertising budget, hunt for new high-performing audiences, or improve your creativity.

The goal is to increase the number of leads or sales generated by existing initiatives that are doing successfully. However, we advise you to not make any changes to your facebook ads for ecommerce immediately. Give them 2-3 days before they start generating results, and then make changes to your campaigns. 


This was our list of the 10 most effective facebook ads strategy for ecommerce! If you wish to scale up your brand and get the most out of Facebook marketing, contact a digital marketing agency like echoVME, who can help you do that. echoVME is Chennai’s leading digital marketing agency that offers 360-degree digital marketing services to brands across multiple industries. If you wish to know more about them, you can check out their website. 

Which of these strategies are you most excited to try out? Let us know in the comments below!


Sorav Jain

Sorav Jain is one of the leading and top-notch digital marketing influencers who kickstarted his career as an SEO specialist and became the driving force behind establishing echoVme Digital, one of the top digital marketing agencies in Chennai. At echoVme Digital, Sorav Jain works closely with his team of top-notch professionals with expertise in several domains of digital marketing, bringing the best ideas to the table with several years of experience. He founded Digital Scholar in 2019, an educational institute that offers top-notch digital marketing training for several enthusiasts

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