Inspiring Friday Session with Mr. T. Chendil Kumar

Inspiring Friday Session with Mr. T. Chendil Kumar

Table of Contents

On a calm and seemingly monotonous Friday at echoVME, Mr. Chendil Kumar showed up looking polished; we hadn’t the slightest clue what he had in store for us, and for good reason!
After a rather impressive introduction, he disclosed to us the topic for our session

“Stand Up. Speak Up. Shut Up. The art of using humor in business communication.”

And thus began– as the title suggests, a discussion on the essence of humor and how to go about incorporating humor into our lifestyles.

He differentiated to us the types of humor:

  • Wit – Clever/Hurtful
  • Humor – Positive
  • Unintended – Accidental humor/ Semantics
  • Morbid – Dark humor

What followed were consecutive responses to the question why humor matters; some of which were

  • It’s an icebreaker
  • Gains attention
  • Makes a message memorable
  • Reduces stress

So, why then, if integrating humor– as prolific as it appears, not as widely accepted in a formal business environment?

Well, it boils down to:

Fear – Seeming unprofessional/ Taken for granted

Content – Uncertain of your content

Delivery – Even a hilarious joke may seem bland if you don’t deliver it right

Impact – Will people relate to it or remember it?

Post the how’s and why’s, Mr. Kumar told us about an American author named Christine Clifford who he happened to meet, and how she incorporated humor into her life and work after being diagnosed with cancer. He explained to us how necessary and uplifting, even, it was to take self-deprecating humor in stride.

At this point, all of us were awestruck by his entertaining analogies and stories involving quick-witted humor. The end of the session was gradual, covering tips on how to work with humor and use it to your advantage. Some of the key points were:


Write it down



A few things that he recommends are : restating a friend’s story when you run out of your own, or even a personal adaptation of a joke that may be trending. Another key pointer is to be accurate and make jokes that are relevant to the scenario which will naturally help you in producing an impact.

It also helps to include metaphors, puns, and analogies, whereas adding an element of surprise gives you more brownie points!

The most important key point however, is to BE YOURSELF. To discover the innate element of your personality, and experiment with it to find your own style of humor.

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With that, Mr. CK came to a close on his engaging session filled with expertise and a ton of spur.


Sorav Jain

Sorav Jain is one of the leading and top-notch digital marketing influencers who kickstarted his career as an SEO specialist and became the driving force behind establishing echoVme Digital, one of the top digital marketing agencies in Chennai. At echoVme Digital, Sorav Jain works closely with his team of top-notch professionals with expertise in several domains of digital marketing, bringing the best ideas to the table with several years of experience. He founded Digital Scholar in 2019, an educational institute that offers top-notch digital marketing training for several enthusiasts


  • A very nice review of the session! The report was well constructed! Thanks for sharing!

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