Many years back, there were plenty of options at our hands to improve our client’s website’s ranking in major search engines like Google and Bing. At that time Google was just beginning to understand that it was too easy for SEO professionals to do keyword stuffing, unlimited classified submissions and other Black Hat SEO Techniques.
But at present there are only few, but never the less some of the effective SEO marketing strategies that should be implemented to boost your website ranking and see profit rise. Without dragging it further, let me mention below some of the best SEO marketing strategy that we have implemented for all our clients so far. This list is a combination of both On-Page and Off-Page SEO Techniques mentioned in no specific order.
10 Best SEO Marketing Strategies for Website Rankings
#1. Publish Blog Posts Regularly:
Content will always be the king for SEO Campaign in the coming years. SEO content marketing should be incorporated as your main SEO strategy for website. Information sharing helps your users get familiar about your brand, a concept, products and services and about the changing trends in the industry. Updating your website with fresh content also gives you an opportunity to focus on more relevant keywords for optimization.
So, publishing blog posts on a regular basis is one of the key SEO marketing strategy that will help you see your website rank for many keywords. On a weekly basis, you should publish at least 3 blog posts if not 5 posts. Publishing quality blog posts serves multiple SEO Objectives like the following:
a.) Image Optimization:
As you all know, Google indexes images as well in their search results. There is a chance of seeing visitors to your website when they click on the image link. You need to add the keyword focused ‘Alt Tags’ for all of the blog images. The blog images should be in the Google accepted format JPEG, PNG, GIF, BMP, WebP, and SVG.
b.) Internal Links:
This is one of the major contributing SEO factor for your website optimization. Google gives consideration to proper inter linking structure for your website. Blogging helps you in doing that. You can publish many blog posts that cater to your products or services. For all those blog posts, you should provide link to either the relevant blog posts published earlier on the same topic or to your home page or products and service pages. By doing this you ensure that your visitors are engaged in your own website and ultimately register for your product or service. This also helps in interested readers to gather even more knowledge on the same topic or other related topics.
For example, if you are a digital marketing blogger and also happen to work for a digital marketing agency, then it will be useful for your SEO marketing strategy to publish a blog post on a particular topic related to social media marketing strategy and somewhere in the blog post, add hyperlink on the keyword to your social media marketing services page.
c.) Acquiring Backlinks:
If you happen to be a well experienced blogger in your strong domain and have written quality blog posts earlier then you are in a better position to get your website in top ranking for all the relevant search terms in Google search result.
After reading this you must be all excited and wondering how it is possible.
Yes, this SEO objective is achievable because there are chances of your blog post getting viral. As a result your unique blog post might get attracted to other bloggers who write blog posts on the similar topic. There are possibilities of them adding a link to your website on their blog posts. They are ‘Natural Backlinks’ that help in improving your website ranking effectively for all the major keywords.
At present, with all the latest Algorithm Updates, Google has given more impetus towards getting natural backlinks from higher quality third party publishing sites. Getting high quality backlinks from such websites would improve the trust factor and reputation of your website. It would also help improve the Domain Authority of your website.
For instance, if you are a reputed sports blogger and you have written a quality blog post on the on-going World Cup Soccer, 2018, then there might be a chance of a sports blogging site like Sports Keeda or any other reputed online sports magazines providing a backlink to your website from the blog post written on the same topic.
d.) Optimize for More Keywords:
As mentioned earlier, Blogging regularly allows you to optimize for more competitive keywords relevant to your category. This means that lot of other blog posts get indexed in Google search engine for many keywords computed by different users. Also, if your blog post matches the user’s intent, then there is a possibility of your website ranking in top position in Google. This helps boost your Organic Traffic.
#2. Improve Your On-Page Website Structure:
Index ability of your website should be the main criteria of optimizing your website for search engines. If a search engine bot or search engine crawler is unable to crawl through your website, then there is no point in running your website. Because Google cannot send their representative to many website owners to check if their website structure exists or otherwise.
That will be too far-fetched don’t you think?
Well, that is why all the webmasters need to add XML Sitemaps and Robots.txt to your website. So that you let the search engine spiders know which web pages to be tracked and indexed and those webpages that you want to disallow or not to be indexed.
Also, if you have a E-Commerce website or it is large with many pages, then you need to create HTML sitemap that serves as a directory that allows your users to easily navigate from one page to another.
URL Structure is another important On-Page SEO criteria that you need to consider as the search engine will be able to understand the purpose of the webpage and accordingly index for the search term that a user inputs in their search engine directory. As per the SEO best practices, we need to have a URL structure that has readable symbol for spacing, no mixed cases, no numerical, should have keyword and proper hierarchical flow.
From the ease of navigation perspective, having a Bread-Crumb Navigation is also useful for a user to navigate from one page to another. It shows the proper hierarchical flow from home to main category to its sub-category and back.
Apart from the above mentioned On-Page SEO activities, there are some more important SEO recommendations that need to be put into practice. They include, improving your Website Loading Time, adding Custom 404 Error Code, 301 Redirection, and Canonical Tag to avoid duplicate content issue.
#3. On-Page Content is Required:
As you are all aware, adding sizeable amount of On-Page content on your home page and product pages with the primary keywords and LSI keywords ensures that your website ranks in Google search engine after a month of your SEO campaign.
Be it a small business website or a new start-up, it is necessary to add 4 to 5 paragraph of description about your brand with 5 relevant keywords. Similarly, you need to do the same for your product and service pages. It is important to note that using primary keyword only for Title Tag and Meta Description alone won’t guarantee top keyword ranking position. It is also equally important for you to add the same along with other LSI keywords in your On-Page content.
This tried and tested SEO approach should help your website see a steady improvement in the keyword rankings and overall visibility of your website online.
We have seen improvement in our client’s website ranking as well for all the primary keywords that we have focused on. Remember, progress in keyword rankings takes at least a period of one to three months to see it reach the top 2 pages of Google search engine.
But you must convince your client to implement this important SEO content strategy that is helpful for your website SEO in the longer run.
#4. Optimize for Huge Lists of Keywords:
For any type of websites in various categories, it is more than helpful to focus on numerous numbers of relevant keywords that does help improve your website rankings. As a webmaster, you should not look at the cost factor and go for only small number of keywords because you are giving a little amount of chance for your website to rank well for the keywords.
One thing you should also remember that there are many other competitors optimizing for the same keywords. So there may be chance of seeing your website ranking dip. In order to avoid that situation, you should optimize for more than 50 keywords. So that you at least ensure that your website ranks for many other top keywords and also the website traffic flow remains steady and increasing every month.
Apart from the primary keywords, LSI Keywords also plays a major role in improving your website ranking. Google tracks the relevance of your website to synonym keywords and if it matches the user’s intent then it benefits your website SEO big time.
A proper keyword research can be done by using the Google Keyword Planner Tool and Uber Suggest. This gives you an opportunity to explore plenty of search terms that makes sense to use them for your website optimization. You should also analyse your competitor’s website to see if you are missing on optimizing for certain keywords that they might be optimizing well.
Google Trends is also another option to do a keyword research. Although, that has been the common procedure followed by many SEO professionals, I have found Google Trends to be insignificant. For most of the search terms and the locations, it hardly shows any data or its variables. Personally, I would not recommend it.
Maybe Google wants to make the life of a SEO Professionals even tougher and strenuous. Who knows? It is just my wild guess. I would be happy for the readers to share their thoughts regarding this on the comment section.
#5. Do Comprehensive Competitor Analysis:
Your SEO Campaign does not start and end with only your website optimization alone. It should extend to a comprehensive competitor analysis. You might be under the impression that focusing hard on the keyword targeting and backlinks should be sufficient for your website ranking to improve and organic traffic to increase every month.
But that is not how it works. Your competitor’s website might have different UI that provides much better user experience. As a result, they might spend more time browsing through you competitor’s website than that of yours.
So you should analyse your main competitor’s website and see how you can improvise on special add-ons to your website rather than duplicate the entire features in your website. That would create issues for your website. One way of doing the competitor analysis is by checking who among your competitors are presently ranking above you for all the important keywords. Accordingly, pick out the best ideas that can be implemented by your resources.
Another important competitor analysis to be done for your SEO campaign is to check out from where they get high quality backlinks. This analysis can be done with the help of popular SEO tools like Ahrefs, Moz Open Site Explorer, Majestic SEO Tool to name a few.
By doing this on a regular basis, you should see more results in SEO rankings as the campaign moves on.
#6. Add Rich Snippets:
Rich Snippets are now considered to be a potent component for your SEO campaign. Whenever a user types in a query, a list of websites come up that matches the query. Out of which for some of them there will be a structured data markup emerging that shows different pages that exists in your website. This type of Rich Snippets gives a ‘Sneak Preview’ about your website. Implementing this SEO marketing strategy helps your website achieve higher CTR, attract more user’s attention to your website than that of your competitors and these amazing results might satisfy your user’s intent.
Rich Snippet is useful for e-commerce, real estate, educational training and multi-product and service websites of both B2B and B2C categories. It benefits these websites in increasing the user engagement and create a potential chance of seeing more conversions. This also helps improve the SEO benefits as the product information are highlighted on the SERP itself.
Rich Snippet can also be in the form of star reviews. This can help your users get an idea about your brand and product. It generates trust amongst your new users and they may want to endorse your brand. Google lists those websites with a generous amount of trust.
#7. Quora Marketing:
Quora is an important platform to get more visitors to your website. This Q&A forum has a good DA that Google lists out any link matching a particular keyword in top 10 position in their SERP. You should remember to use this platform not for website promotion reason. Instead, you should be a problem solver by answering to the query posted by a Quora participant and provide a link to your website or to a blog post to provide additional information to the people involved in that discussion.
This helps in seeing more website traffic and also the brand visibility. On a daily basis you should participate in at least 20 Quora discussions.
#8. Local SEO:
In the modern SEO world most of the experts advocate that Local SEO is one of the main contributing factors for your website optimization. If you have a website and the business caters to the Target Audience confined to a particular location only, then you should focus your SEO campaign to that location alone. That means the keywords, blog posts, on-page content, title tags, meta description and URL should all be localized.
For example: If you running a social media training website, and you happen to regularly organize social media marketing workshop in Chennai, then you must use keywords that targets the location of Chennai. If you use the keyword that includes pan India, then there are less chance of the website ranking in top position. Because users searching for social media workshops in other parts of the country would not click on your link as it would be expensive for them to travel to Chennai from elsewhere.
From blog content point of view, it is imperative that the content is local as different locations present different business opportunities, tastes and preferences.
This SEO approach is most applicable for websites that are in Hospitality, Travel Management, and B2B sector.
#9. Blog Amplification:
Once you publish a business blog in your website, it doesn’t end there. The process needs to be carried further by promoting your blog posts in social media platforms, email marketing, social bookmarking and influencer marketing. This SEO activity ensures that the word spreads and it expands the reach to a wider audience.
#10. Create New Landing Pages:
If you are offering multiple products or services, then you need to create more landing pages. As per SEO best practices the code-to-text ratio is an important factor in getting your website on top of search rankings in Google. 24% is the acceptable number.
In order to achieve that you should create new landing pages with unique content talking about the product and about your brand in detail. This creates an opportunity for you to target more keywords, increase the number of internal links and helps to increase the website traffic organically.
In conclusion, all the above mentioned SEO marketing strategies are some of the best practices for getting your website doing well in Google by seeing more keywords rank in 1st page, see high quality relevant traffic and in all see your business grow big.
But we must keep in mind that the road to prosperity in SEO Marketing Campaign is a time-consuming process but the ripples that your online business creates on the internet is everlasting. In SEO, sphere is a sum total of all SEO activities and it is not confined to a single structure.
Because SEO is an ever changing world and you need to stay updated so that you will be able to adapt to these changes.
This article was written by Sreenivas Subramaniam, SEO Head @ echoVME.