How to Find the Low Competition Keywords for Your Business


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Finding the appropriate keywords is crucial in today’s cutthroat digital market, as it may make or destroy your online presence.

High-competition keywords are difficult for new or smaller organizations to rank for since they are frequently controlled by well-established firms. Low-competition keywords are useful in this situation.

This blog post will review practical methods for locating low-competition keywords to raise your company’s exposure, attract relevant customers, and improve search engine ranks.

Unlock the Power of Low Competition Keywords with echoVME Digital Experts

Our team of experienced SEO specialists at echoVME Digital specializes in finding low-competition keywords specific to your company’s needs. Enhancing your website’s exposure online and attracting relevant traffic depends on selecting the appropriate keywords. Here’s how we guarantee the most significant outcomes for you:

  • Comprehensive Niche Analysis: Our experts start by carefully analyzing your niche and target audience to find pertinent keyword opportunities.
  • Advanced Keyword Research Tools: We use industry-leading tools like Ahrefs, SEMrush, and Moz to identify keywords with low competition and great potential.
  • Competitor Analysis: We find opportunities and gaps to target keywords that your competitors may have missed by researching them.
  • Content Optimization: Our group organically incorporates these terms into your content to ensure it satisfies search engine requirements and offers content that resonates with search intent.
  • Constant Monitoring and Refinement: To maintain your content’s high search engine rating, we constantly monitor the effectiveness of your keywords and adjust our strategy.

Join together with echoVME Digital to capitalize on low-competition keywords and see you gaining exceptional results.

What Is A Low-Competition Keyword?

A keyword with low competition is one for which comparatively fewer websites are vying for the top spot in search engine results. Compared to high-competition keywords, these keywords usually have lesser search volumes, but because of the lower competition, they are easier to rank for. Frequently, they are long-tail keywords, highly specialized terms for target niche markets.

How Do You Use Low-Competition Keywords?

Use low-competition keywords organically, including them in titles, headers, and body material. Concentrate on producing excellent, pertinent content that speaks to these keywords’ particular requirements and search intent. To better optimize your pages, include them in URL slugs, alt text for photos, and meta descriptions. To draw in and keep your target audience interested, create content centred around these keywords in various formats, including blog posts, FAQs, and how-to manuals.

8 Steps On How To Find Competition Keywords

1. Understand Your Niche and Target Audience

This is the foundation of effective keyword research. Identify and segment your audience to whom you serve, create a detailed buyer persona, gather more information on demographics and psychographics, understand their pain points, and master customer behaviour.

Monitor social media conversations and forums to gain insights into users’ search intent and language use.

For instance, rather than focusing solely on “fitness,” you may also consider “yoga for beginners” or “high-intensity interval training for seniors.”

2. Use LSI Keywords

Keywords semantically connected to your main keyword are known as Latent Semantic Indexing (LSI).

By assisting search engines in comprehending the context of your content, LSI keywords can raise the relevancy and search engine rating of your content. The following is how to use LSI keywords effectively:

  • Better Understanding by Search Engines: LSI makes your content more relevant to search queries and increases the likelihood that it will rank higher by helping search engines comprehend the context of your content.
  • Content Creation: Organically incorporate LSI keywords into your writing. Avoid keyword stuffing and concentrate on producing insightful, pertinent content that uses these terms sparingly but appropriately.
  • Headings and Subheadings: To indicate relevancy to search engines, include LSI keywords in your headings and subheadings.

3. Analyze Competitor Keywords

Examine the competition’s websites to determine what kind of content they are creating and what keywords they are emphasizing.

Keep a close eye on others who often rank higher than you for critical terms. When you conduct your keyword research, do any consistently appear on the search engine results pages?

  • Examine the pages that rank highly for your main keyword and note the terms and phrases that they commonly use. This is known as content analysis. Find often occurring LSI keywords on these pages.
  • Traffic Estimates: Find out which keywords give your rivals the most traffic. This may provide information on the queries of your intended market.

4. Analyze Search Volume

It carefully examines search data to find terms that enhance your content strategy and generate significant traffic. Search volume is the number of times a particular keyword is searched for in a given period of time, typically every month.

A low volume of searches indicates indifference, whereas a high volume suggests excellent demand. Nevertheless, concentrating only on high-volume keywords could backfire if there is excessive competition.

A winning keyword strategy must optimize search volume about competition.

Long-tail keywords should be considered when assessing search traffic because they are more specialized, frequently have lower search volume, and are less competitive.

For instance, “eco-friendly laundry detergents” might have a lower search volume than “laundry detergents,” but it targets a more niche audience likely to convert.

5. Leverage Question-Based Keywords

You can view more questions users have asked about your search query in Google’s “People also ask” space.


As you can see in the screenshot above, there are several questions related to eco-friendly laundry detergents.

Examine these and determine whether any responses are taken from the forums’ websites. If so, include those inquiries in your list of keywords (as long as they pertain to your company).

When you click the final question in the list, Google will generate further questions for you to review. Keep clicking on these questions until they are no longer relevant. This is a great place to find heaps of ideas.

6. Use Google’s Related Searches and Autocomplete

Finding low-competitiveness keywords can be facilitated by utilising Google’s autocomplete and related search features. When you type a query into Google’s search bar, autocomplete recommendations that show up often search terms related to your keyword.

Based on actual search data, these suggestions could draw attention to popular but less competitive terms. You will find important keywords that your competitors might miss if you incorporate these suggestions into your keyword strategy. This will give you a competitive edge over them.

7. Check out Forums and Online Communities

Forums and online communities like Reddit, Quora, and topic-specific discussion boards are great places to find low-competition keywords. These are the discussion boards where people in your target market ask and answer questions, discuss problems specific to your niche, and share challenges.

Participating actively in these forums or simply reading through the discussions might help you identify terms and phrases that are often used but may still need to be heavily targeted by your competitors. For example, you can use terms commonly used in forums to describe a product feature or problem as keywords for your article.

8. Use Keyword Research Tools

Suggested keyword prospects with little competition are the speciality of several keyword research tools. However, remember that to conduct in-depth research and utilise all of these tools’ features, you might need to sign up for a premium account.

  • Google Keyword Planner
  • Ahrefs
  • SEMrush
  • Moz Keyword Explorer
  • Ubersuggest
  • KWFinder
  • AnswerThePublic
  • Long Tail Pro
  • SpyFu
  • WordStream

Wrapping Up

You can find often-overlooked yet significant keyword opportunities by studying your competition, understanding your niche, and using keyword research tools. Use these keywords wisely in your content to raise your search engine rankings and establish stronger connections with your intended audience.


1. Which keywords have less competition?

Keywords with low competition refer to search queries with fewer websites vying for top ranks.

2. Why are keywords with less competition important?

They provide a more straightforward way to draw targeted traffic and rank higher in search engines.

3. How do I locate keywords with little competition?

Utilised tools for researching keywords, examining terms belonging to competitors, and investigating Google’s autocomplete and related search options.

4. What are long-tail keywords?

Specific phrases with lower search volume but higher conversion potential are long-tail keywords.

5. Can I get better SEO with low-competition keywords?

Focusing on low-competition keywords will help you rank higher in search results with less work, improving your SEO tremendously.


Sorav Jain

Sorav Jain is one of the leading and top-notch digital marketing influencers who kickstarted his career as an SEO specialist and became the driving force behind establishing echoVme Digital, one of the top digital marketing agencies in Chennai. At echoVme Digital, Sorav Jain works closely with his team of top-notch professionals with expertise in several domains of digital marketing, bringing the best ideas to the table with several years of experience. He founded Digital Scholar in 2019, an educational institute that offers top-notch digital marketing training for several enthusiasts

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