10 Social Media Management Tools we shouldn’t avoid

social media marketing tools

Table of Contents

Social media is slowly taking over print and broadcast media in terms of marketing channels for small/huge businesses. Thanks to the creativity and wider access available, social media makes it easy for users to connect and interact. In fact, this is the best medium to figure out what other people are saying and doing in your industry. So, it becomes essential to have a social media marketing measuring plan to monitor success. Sadly, many companies believe in just measuring “Likes” and “Followers”, which cannot completely demonstrate your success and growth. Thanks to some amazing measuring tools available that cannot be avoided. Tracking your social media marketing success is now easy.

Top 10 Tools to measure success in Social Media Marketing

Google Analytics Campaign TrackingGoogle Analytics Campaign Tracking lets you add tracking codes to your campaign URL so that visits come through such link can be tracked. This is also a best tool to track the success of any particular link of a campaign.

Google link shortener Google link shortener is the most reliable URL shortener which converts long URLs short and helps users easily share links on social networking sites. This tool also gives complete information on the number click a link receives, which is much simpler than other analytical tools.

Twitter Analytics Twitter Analytics is an official Twitter tool that offers insights about how well your organic tweets are performing, retweets, tweets replied and also marked favorite. You can also track the number of new followers and mentions using this tool.

TweetReachTweetReach is a simple tool that tracks the popularity of your tweet. Apart from explaining how far your tweet has reached, it also allows you to track hashtags, searches, top contributors, exposure and more. You are free to view first 100 mentions and can opt for various paid plan if required.

Facebook Insights – Facebook Insights is great for marketers who are looking to track complete insights about their target audience on their Facebook page. Such insights include information on geography, demographic, reaction, and more.

HootSuiteHootSuite is unavoidable if you want to measure your social media campaign around multiple social networks. You can manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

Bitly link shortener Bitly Link Shortener is pretty much a leading URL shortener that makes links more manageable, track and compile click data at one place, and promotes sharing. Apart from shortening, Bitly is also popular for offering extensive tracking reports from various social networks.

KeyholeKeyhole helps you track campaign/conversation in real-time, not only on Twitter but also on Facebook and Instagram. You can track volume of activity around campaigns in real-time, identify most active user and the most engaging content all with Keyhole.

SocialMention Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time.

BufferApp Bufferapp is the most effective tool for scheduling content posts on Facebook, Twitter, Google+ and LinkedIn. The app also helps you track posts that are receiving maximum interaction when posted via Bufferapp. By adding UTM parameters you can track traffic and social media campaign URLs in Google Analytics within Bufferapp.


Sorav Jain

Sorav Jain is one of the leading and top-notch digital marketing influencers who kickstarted his career as an SEO specialist and became the driving force behind establishing echoVme Digital, one of the top digital marketing agencies in Chennai. At echoVme Digital, Sorav Jain works closely with his team of top-notch professionals with expertise in several domains of digital marketing, bringing the best ideas to the table with several years of experience. He founded Digital Scholar in 2019, an educational institute that offers top-notch digital marketing training for several enthusiasts


  • Nice compilation! Great FREE tool for small and mid industry. And, its very easy to use for measure engagement.

    What about klout?

    • Yes Aravinth, Klout is another good tool we shouldn’t avoid to measure the social media profile popularity. We will add this in our next update for sure. Thank you for the suggestion.

  • Hey Karthik, I am sure that above mentioned list would be useful for all kind of small, medium and big businesses . What is your thoughts on paid social media marketing tool?

    • Hi Saravanan, the list which we mentioned above is free for all kind of small and medium businesses. If your business is big and if your are running any campaign, then we should go for paid tool to get complete insights. We should make use of each and every small analytic data to optimize our campaign strategy.

  • Hi Karthik,

    Thanks for the TweetReach by Union Metrics shoutout; we appreciate it! And I’m happy to say that free snapshot reports now come with 100 tweets instead of 50 🙂 Anyone who’s interested can read more about it here:

    Thanks again!

    – Sarah A. Parker
    Social Media Manager | Union Metrics
    Fine Makers of TweetReach, The Union Metrics Social Suite, and more

    • Dear Sarah

      We are glad to mention TweetReach in our list. And thank you so much for the additional information. We are happy to hear that you increased the limit of free snapshot report.

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