Just like how an artist chooses his colors for his painting, social media professionals choose their images and words for the posts. Because, it is the language and the creative that catches your readers mind! So what can we do to make our post interesting? Here are 5 tips!
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1) Keep it casual
If your aim is to engage your reader, make sure you speak like how they speak. Keep those complicated words, jargons and eloquent phrases at bay! Construct your content in such a way that the reader imagines you speaking to them, make yourself more relatable.
2) Use emoticons
Adding a smiley at the end of a post will help readers see you more as a friendly brand rather than a brand that just speaks. But here is the thing, use it in context and do not use more than two smiley’s interspersed along your content! 🙂
3) Call to action
You have ideated your post, created the perfect content to go along with it; your reader has read it. Is that all you can do? Nope! Prompt them to share, like, RT and tag the heck out of your post! Because as long as you do not prompt them, you might not get the required result you desire.
4) Use numbers in your post
Using numbers in your post to depict statistics is one of the effective ways to grab your reader’s attention. Keep it big, bold and as the highlight of your post for best results!
5) Open yourself for suggestions
Running out of ideas? Turn your readers into your source! Ask their opinion. What do they want from you? What would they find to know from you? Crowd sourcing is one of the most effective strategies to increase and grow your content bank! Try it and let us know what replies you get!
So there you have it. 5 ways to make your content interesting & engaging to your readers! How many are you already doing? Do you have anything to add to our list? Comment your opinions to us below!