A brand’s most powerful tool is its digital presence. While there are indeed traditional marketing methods that help, recent times have made it clear that a brand can survive only when it has a robust digital presence. This includes both social media presence and a brand’s website. Today in this blog we will see some of the best and real-time solutions to increase website traffic.
25 Useful Tips to Increase Website Traffic
1. Invest in Advertising
Probably one of the most effective and powerful that a brand can have in hand. This also includes all the efforts put in the form of social media advertising, and paid traffic. Target the right customers when you advertise your product or brand.
2. Get active on Social Media
Your customers are out there in the digital space. And that is the best way to reach out to them. Indulge and bond with your customers over social media to get the best of traffic for your website. Depending on the nature of your interaction, you can choose either of the social media platforms.
3. Pick Catchy Headlines
Metadata and descriptions are probably the most powerful aspects of a website. The moment someone searches for a keyword in the search engine, they pick that headline that connects them to their problem statement or what they are looking for.
4. Have you thought of SEO?
If you think SEO is dead, then it’s time to bid goodbye to your brand. SEO is the backbone of a brand’s online presence. To get the best of it, revisit and experiment with your SEO strategies.
5. Explore Long-Tail Keywords
Yes, short-tail keywords are catchy and crips. But any customers expect an elaborate solution to their problems. You will often find many typing a whole question for a problem than searching it with keywords. Long-tail keywords account for maximum internet searches.
6. Invest time in Guest Blog
Guest blogging can boost cross-promotion. Guest blogging on a reputable site boosts your chances of improving your website traffic in an organic way. But beware, write honest and quality content for views. A spammy text will not help you gain more followers or guests to your website.
7. All you need is ORM
Many brands might not pay attention to this but this particular aspect has all the powers to make or break a brand. Online Reputation Management is doing to rectify any damage made to the brand’s image. This helps in maintaining a positive brand image on the internet.
8. Consider Email Marketing
One of the major tips to improve your website traffic is to not neglect email marketing. But one thing to remember is to not pool in emails to your listing. Send quality and useful content that will make them want to check your website. This is a great way to divert your customers to check your website and gain more visibility.
9. Alter your Site Speed
No one wants to wait. Customers have an incredibly low attention span and patience when it comes to understanding a brand. If your website is slow, there are very high chances of you losing them. Make sure that your pages are optimized technically and are in good quality. If this is not taken care of then there’ll be more bounce rates.
10. Interact with your Customers
The comments section is not merely for your customers. A great customer relationship comes when you interact with them in the comments section. Responding to their queries and thanking them for good feedback is a great way to build trust and interest for customers.
11. Analyze your data
Google Analytics is a great way to know where your business stands and where you would like it to go. It is a tool to help you bridge this gap. Make the most of it and understand how well you can get the best of it.
12. Create Interesting Content
Publishing quality and helpful content are one of the easiest and organic ways of improving your website traffic. When customers see more information that is relevant and relatable, they come back to learn more and something new.
13. Revisiting your strategies
It is not always that one strategy will help you grow constantly. The online market is extremely dynamic and so it is important to understand how the market functions to grow accordingly. Revisiting strategies and forming new ones as per the current market trends will help in better website traffic.
14. Video in Content
Visuals attract more customers than what a simple plain text can do. Add more videos and clips to make your website more interesting.
15. Research about your competition
One best way to form strategies is to understand how your competition works. Read and analyze their website and tactics, compare and understand where you stand.
16. Host Webinars
Webinars are a great way to boost your website traffic. Host regular webinars on relevant content, invite people to attend it and understand what they want to learn.
17. Kick-start blogging
One of the best organic ways of increasing website traffic is by adding a blog section to it. Utilize this aspect to the best of need by adding the right amount of keywords in an organic way.
18. Collaborate and appreciate influencer marketing
A community is always a strong place to have firm business support. Find the right influencers and collaborate them for cross-promotion. This calls in for more visibility.
19. Write Guides
As a part of blogging one can also try writing guides or relative information. More the useful content, more visibility.
20. Leverage GMB
Never underestimate the power of the local crowd. Make the best of Google My Business to be more visible.
21. Give importance to Hashtags
Relevant hashtags can help you have a wider customer view. This is more relevant when it comes to social media marketing.
22. Landing Pages matter
A landing page is just as important as having a web page itself. By redirecting people to your landing page you are creating interest and curiosity to know more about the brand.
23. Retargeting should also be considered
Use backlinks and harness the power of retargeting.
24. Set right your User Interface
UI of a webpage is extremely important as it is what tells to the customers about your brand. A poor UI can result in higher bounce rates.
25. Maintain Consistency
Last but not least, make the best of everything and always stay consistent. Consistency is the key to have a lasting and strong business.
These amazing tips to increase your website traffic are sure to turn your whole business profile!