Try to recollect the last time you tried to find something on the internet. Be it a place, a business, something you need to buy or anything for that matter. Now think about the search results that were derived. The search results would have listed you few places in the business column and with that, you would’ve been astonished to notice that there’s a business or sector which is very near to your place that would meet your demand. And the surprising thing is you wouldn’t have simply identified the place otherwise. Well, that is a basic crunch of the benefits of google my business page.
Google my business (GMB) page is ba
sically a tool that gives the business, organization, and corporate sectors the space to showcase their business firms. It is merely an online presence for businesses which can be presented with no cost using the google my business page.
It is basically like a telephone directory book that we used to have back then, in a digital form now with much advanced technical features.
To showcase the business on the google my business page, one can simply register their business in the GMB. After a straightforward and minimal verification process, the registered business will show up on the google search results page. After which you can optimize your GMB from time to time. The information that the business owner has just given shows up on the google search results page when the exact terms or the terms related to the business are searched for. The simple UI/UX design of google makes the user experience easy. Why small businesses are heavily benefited by using GMB.
Benefits of Google My Business For Small Businesses
Small businesses start with minimal capital investment and can not afford to spend a fortune on marketing. Although marketing is an essential aspect for any business, it takes a loop side on the investment sector for small businesses to invest much in marketing. This is precisely when the google my business page comes off as a boon.
It is a free tool that is going to give your business an online reach. If you can broadcast your services and products to a wider audience without having to spend money on it, why would you say not to it? A smart entrepreneur will use the GMB page tool to quickly reach out to the targeted customers.
2. High Visibility
One of the significant benefits of Google My Business page is the higher visibility you get. Once you update the GMB page, it is an easier chance of receiving optimum visibility for your business. Businesses registered through GMB go up on google maps too. Using the right set of keyword optimization can make your business show up easily on the top results of the Search engine result page (SERP) as well.
3. Showcasing Through Media Options
Customers have a way of visiting places that meets their aesthetic needs. Businesses can use the GMB page and its media features to showcase the look of their business store. Business owners can add pictures of the store on their GMB page to give the customers a preview of their stores’ looks.
Businesses with images on their GMB page have more chance of visitors ending up visiting the place after their google search. Visual marketing does play a more significant role in marketing.
There is an updated feature of the GMB which has an option to upload videos. The video can last up to 30 seconds. Businesses can make use of this opportunity to showcase their products or services. You can also add a video of taking a tour around your store, which gives a personal touch to the users.
People trust people. Sales happen through trusted relationships and not by brands. Customer reviews which are good and genuine can drive significant lead and sales to your business. This is one higher feature GMB helps businesses grow in multifold ways. Good Google reviews leave a good opinion on prospective customers’ minds and make the customer form a good purchase ritual with the brands and stores. Business administration can also flag off the unnecessary negative comments aimed towards causing potential damage to the business reputation.
Related Post – How To Get More Reviews on Google My Business
5. Better Recognition and Easy Customer Acquisition
The heat maps feature introduced in the GMB has benefitted many businesses. With the use of the heatmap features, the business owners can detect their customers on the map. They also get an idea on the leads generation as per the location. It is also much easier to acquire customers using GMB. If leads can be converted into sales, then GMB is one tool that plays a major role in making that happen.
6. Boosts The Ranking
By consistently feeding up the content on your google business page and optimizing the page to the maximum, your job is easier done. Google take this as a cue for active business and makes your business rank higher in the SERP. Business with an updated GMB page has a higher chance of ranking in the top 3 firms in the google search than the business which does not have an updated GMB page.
A good review and quality images of the business can make an easier way for your business page to climb the Google search results page.
7. Easy Advertising
GMB also allows you to carry out free advertising on the page. There is an updated feature that allows you to post about sales and offers. By making use of this feature, you can avoid the cost spent on pay-per-click ads. You can also add a CTA button, coupon codes, and links to the products. This is much easier and cost-effective to carry out in comparison to SEO and running paid ads.
8. Increases Trust, Engagement, and Authenticity
With a wide internet of things available around us, building trust with the customers is an easy task. All you need to do is be genuine with your services and be willing to showcase it, and you are good to go. A Google My Business builds better engagement between the customer and the business is searching for contacting the place after searching for it and trying to reach out to businesses.
Businesses with GMB are 2.7 % times more likely to be sanctioned for authenticity by the customers. Thus GMB is an easy and free tool to effectively build up your business.
So, with good internet and Google in hand, you can easily showcase your business. Digital media and marketing have made it easier for small businesses to market their products and services with ease. The benefits of GMB for small businesses is colossal and astounding. It exactly stands up for the phrase ‘Vocal for local’ in our country. Setting up a GMB page will benefit your page definitely if not immediately. Developing a top-notch google my business page with the right optimization is the energy spent in the right direction.
Check out the GMB page of EchoVme and to get an idea of how to optimize the GMB for business. If you like our GMB page, feel free to leave a review 🙂