For Business Enquiries

+91-9176402555 (Mon-Fri : 9AM-6PM)
[email protected]

For Job Inquiry:

+91 9361033096

echoVME Digital

1A, Sapna Trade Centre, 135, Poonamallee High Road, Pursaiwalkam, Chennai 600084

Job Openings
📞 Enquire Now

Cookd Case Study

About Cookd

echoVME-border

Cookd believes that cooking should be a joyful experience for everyone. As an emerging tech-driven consumer brand, Cookd offers a unique and delicious cooking experience through a wide range of products, apps, and recipe collections.

Challenges

echoVME-border
  • Market Awareness: Introducing a unique concept like ready-to-make masala products requires educating the market about its benefits.
  • Competition: The food industry is competitive. Cookd had to stand out amidst established players.
  • Trust Building: Gaining customer trust in terms of quality, taste, and safety is crucial.
  • Customer Engagement: Keeping customers engaged beyond their initial purchase.
cookd-success-story
creamy-buttery-gravy
madras-65-masala

How we Stand out

echoVME-border
  • Leveraging social media and influencer partnerships, echoVME boosts app downloads, increasing sales.
  • Using targeted ads and content, echoVME highlights what sets Cookd apart.
  • The Brands do not have to endure trial, and error and build advanced strategies that drive more quality and quantity with the reserved budgets.

Channels Operated on

echoVME-border
Instagram Facebook-f Youtube Google

Campaign Objectives

echoVME-border
  • Market Expansion: Cookd aimed to reach a wider audience and expand its customer base
  • Brand Awareness: The brand was established for its unique recipes and wanted to expand in the product markets, and increase its visibility to become a recognizable name in the industry.
  • Lead Generation: Cookd aimed to attract potential customers and convert them into loyal users.
  • Innovative Campaigns: The brand wanted creative digital campaigns to showcase its unique cooking experience.
fried-chicken-kit
highway-dhaba

Strategies Overview

echoVME-border

Facebook & Instagram Strategy Overview

Re-targeting campaigns were activated
  • Audience who slipped off the sales funnel.
  • Audience who have already visited our page.
  • Anybody who is filling the landing page form.
meta

Social Media Content Strategy for shop.cookdtv

App Feature Tutorial Video

The video would demonstrate how users can utilize this feature to cook using the ingredients they already have at home, providing convenience and value. It might include a step by-step walkthrough of how to access and use the feature within the app, highlighting its benefits and making it easy for viewers to understand and implement.

Cookd-Case-study-Video

Recipe Showcase Post

  • Create visually appealing videos of the cooking process using Cookd's masala products.
  • Share step-by-step recipe guides with vibrant images.
Recipe Showcase Post

Meme-Based Content

Cleverly incorporating memes into your content can drive traffic to your website or other online platforms, benefiting your overall digital presence.

Cookd - Case Study-Meme Based

Educational Content

Educational content provides valuable information, insights, and knowledge to your audience. It addresses their questions, problems, and needs, establishing your brand as a reliable source of information.

Cookd - Case Study-education-based

SEO Strategy Overview

echoVME-border

Brands’ Goal

  • Generate more organic traffic
  • Drive more purchases
  • Enhance brand awareness
  • Improve search engine rankings
  • Build brand credibility and authority
  • Enhance user experience
  • Generate leads and sales
  • Stay ahead of competitors

Challenges

  • The brand had just entered the market and was relatively inexperienced.
  • The level of competition in the market was exceedingly high.
  • The website's structure needs to be appropriately organized, causing navigation issues.
  • Numerous errors were present throughout the website, hampering its functionality.
  • The constantly changing search engine algorithms posed a significant challenge.
  • The brand's authority and reputation were relatively low.
  • A high bounce rate was observed, indicating visitors leaving the website quickly.
  • Although items were added to the cart, the actual purchases were low.

Strategies

  • We employed a range of strategies to enhance the performance of the website on search engines.
  • Conducted thorough high-intent keyword research for the products.
  • Implemented comprehensive on-page optimizations throughout the entire website.
  • We revamped the website's structure to enhance user-friendliness and search engine crawlability.
  • As a primary step, we allocated resources to content marketing, generating and publishing engaging blogs to connect with our audience.
  • Implementing an Instant Indexing method, we ensured rapid indexing of our blogs and pages, contributing to improved rankings.
  • We systematically addressed all technical glitches on the website and eliminated obstacles that hindered its functionality.
  • Adhering to the finest on-page SEO practices, we guarantee our website's excellence and easy navigability.
  • We consciously created high-quality backlinks with a substantial Domain Authority to enhance the website's authority and credibility.
  • Through meticulous optimization of category and product pages, we refined the overall user experience.
  • By simplifying the payment process, we aimed to minimize instances of abandoned carts and enhance the conversion rate.

Results: Transforming Engagement into Sales

echoVME-border
Months of Time Period
0
New Customers Acquired
0 +
Return on Ad Spend (ROAS)
0
fried-chicket-at-home
Customer Retention Rate
0 %
Revenue Growth (INR 6L to almost 50L per month)
0 X

Previous Case Study

Wink Salon

Next Case Study

Success Gyan