Where Ideas Come To Life, For The Salon With Style.

Success Story of Wink Salon

With the overwhelming number of salons to choose from, it’s was important than ever for WINK to stand out from the competition. A consistent content calendar and high-quality content validated the social proofing. We were strategic about how the business was represented in all aspects of the customer’s journey.

Our Main Focus Was:

To revamp the aesthetics of the website in a fun yet quirky way that would match up with the character of the brand
To make the salon’s presence felt on social media with a kind of communication that is quirky and loud.
To keep a look out for ways in which the brand can be promoted on the digital space and brings in more footfalls.
To create a content calendar that would best work with the brand with friendly and relatable copies that would connect to the consumers.
To integrate broadcast messages to stay in touch with the consumers and indirectly sell the brand’s services.

Strategies We Implemented

We revamped the website in a way that it is easy to navigate, user-friendly and the content SEO friendly content upgraded the Google rankings and UI experience
Facebook ads were run for the stellar bridal makeup services that WINK offers. The ads reached about 8000+ people and amassed a good number of leads that were then converted.
Actor Madhavan visited the salon to get ready for setting his look in Vikram Vedha movie. Celebrity involvements gave traction to subsequent campaigns
We promoted the brand on Instagram by adopting various ongoing trends, contests, and creatively engaging posts. As a result, the brand was able to grow their follower base exponentially.

Results We Obtained

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Video Views

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Reached

+91-9176402555

bde@echovme.com

echoVME Digital

Where Ideas Come To Life, For The Salon With Style.

Success Story of Wink Salon

Strategies We Implemented

Results We Obtained

Best Salon in the City Award, 2017

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+91-9176402555

bde@echovme.com

echoVME Digital